Lisa Krist

Experience

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  You Too Can Ride!

  Jan 1982 - now

  Riding Instructor/Trainer

  RIDING INSTRUCTION, EQUINE TRAINING AND SALES WEEKENDS ONLY• Professional horseback riding instruction that is fun, friendly, safe, and encouraging. Children and adults learn to ride well, quickly and safely. Beginners welcome.• Riding lessons in English (hunter/jumper, equitation, cross-country), Western, and Dressage for all ages and levels of experience. Private trail riding lessons are also available.• Horsemanship skills - safety, horse care and equine communication - are as important as riding and taught simultaneously.• Horse training from unbroken foals to under-saddle training and re-training; Horse and Rider training.• Traveling Instructor: I will travel to you to teach and/or train in NY, CT or NJ.I began teaching when competing in Intercollegiate Equestrian Competition; I was chosen by Miami University's Football Team's coach and Equestrian Team's coach to teach the football team to ride. The football coach asked me to teach them "balance, agility, strength, and endurance." Show less

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  Morgan Stanley

  Jan 1983 - Jan 1988

  Executive Assistant to ("top-ten") Managing Director, Investment Banking Division (IBD)

  • Created and maintained monthly IBD business development reports, revenue projections, and regional client activity reports. • Coordinated IBD deals and deal teams – M&A (mergers & acquisitions), corporate finance, and real estate.• Pre-screened IBD support staff candidates.• Initial interviewer of all MBA graduate candidates. • Supervised IBD support staff of 10; allocated workload, authorized overtime and vacation.• Managed Director’s multiple securities portfolios; created ROI analysis spreadsheets for each portfolio (on Lotus Version One); monthly reconciliation and ROI analyses. • Executed domestic and international securities trades, foreign exchange transactions and other financial transactions.• Created IBD client and financial product filing systems, library and information resources.• Coordinated and hosted Morgan Stanley / Los Angeles business and social functions, domestic and international. • Represented Morgan Stanley at the Los Angeles Music Center Opera, the Los Angeles Philharmonic, and the Los Angeles County Museum of Art.• Allocated Morgan Stanley fine arts tickets to staff.• Managing Partner's calendar, meetings, and appointments; heavy international travel & expenses; drafted correspondence, created presentations. Show less

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  M.E. Zukerman & Co. Incorporated

  Jan 1988 - Jan 1994

  Director, Corporate Secretary, COO

  • Established core administrative operations: • Registered new parent company with SEC and NASD, maintained compliance; • Created / implemented administrative policies, procedures, and reports; • Directed legal issues, kept President informed; managed legal counsel; • Instituted and administered health benefits and profit sharing plans.• Established and conducted financial operations: • Responsible for international / domestic banking relationships and accounts (ten); sole signatory of checks and multiple daily wire transfers ($250K-$100M); Responsible for international / domestic banking relationships and accounts (ten); sole signatory of checks and multiple daily wire transfers ($250K-$100M); • Managed financial and tax objectives of interrelated companies, international and domestic, with various corporate structures; • Managed President’s 50+ personal investment portfolios (as at Morgan Stanley): • Frequent trading: Place orders and monitor; execute and confirm (equities and FOREX); ensured timely dividend payments, monitored bond holdings’ activity; prepared monthly ROI analyses / reports for each account; • Produced consistent returns of 20-40%+ on Emerging Growth stock investments; • Sent to Morgan Stanley’s annual 3-day Emerging Growth Stock Conferences at the Pierre Hotel in NYC; • Monthly / quarterly financial budgets / reports for parent company and subsidiaries; • Payroll, taxes, and insurance for parent company;• Assisted President with confidential information (taxes, trusts, charitable distributions), and personal work. Show less

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  Krist Creative

  May 1994 - now

  Marketing, Advertising, and Public Relations - Creative Solutions for Growing BusinessesKrist Creative, NY: President 1994-Present“Creative Solutions for Growing Businesses”• Google Agency Partner, Certified Google Ad Words Sales Representative, Certified Branding Consultant.• Corporate Marketing Communications, Investor Relations, and Internal Communications services.• Conceive and produce digital, mobile, and traditional marketing, advertising and public relations campaigns: • Create, place, monitor, and adjust SEM/PPC campaigns; • Create websites, focus website content and keywords to maximize SEO (and SEM); create content and post to social media and blogs, link all activity to maximize SEO, update continually; • E-mail and text message marketing; • Write and place broadcast, print and online ads; • Write press releases, feature articles, and speeches; online and traditional formats; • PR/Events: Create, market, manage, execute, follow-up. Show less

  • President

    Jan 2016 - now

  • President

    May 1994 - now
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  Malkin Properties/W&H Properties / Wien & Malkin

  Jan 1998 - Jan 2000

  Executive Assistant to Partner

  • Generated all attorneys’ legal billing and invoicing; ensured accuracy of billable hours;• Instituted CLE (Continuing Legal Education) Information Center and Library, accountable for all attorneys’ annual CLE compliance / course registration; recommended specific courses to each attorney;• Requested by senior partners to guide IT in selection and implementation of new firm-wide software (MS Office from WordPerfect), assisted in training staff; designated as point person for questions and assistance; • Created and edited legal documents; wrote Partner’s correspondence. Show less

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  The Brookdale Group (Private International Hedge Fund)

  Jan 2000 - Jan 2002

  Vice President

  o Directed marketing, public relations and subscription activities; interacted exclusively with high-net-worth investors.o Assigned responsibility for the firm's 2002 Annual Meeting after Brookdale's Chairman won the 2001 Nobel Prize for Economics: Invitations; venues; breakfast, luncheon, and reception arrangements for 1,000 high-net-worth private investors and international financial press; scheduled interviews with select press.o Negotiated 40-60% cost reductions from all vendors and suppliers; managed support staff and streamlined workflow, responsible for communications systems. Show less

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  River Song Farm and Stables

  Jan 2006 - Jan 2008

  Director of Marketing, Onsite Project Manager

  For a development firm building an Equestrian Estates project on a 150-acre horse farm and stables: Marketed empty equine facilities to fully boarded barns and fully booked equestrian programs in 6 months, managed all programs (riding lessons/camps, trail rides, parties/special events/corporate retreats, equine training/sales, horse shows). • Designed and created website (and its SEO), www.RiverSongStables.com, which generated 85% of first-year business and became one of the “top ten” websites internationally;• Created and implemented marketing, advertising, and PR strategic plans and campaigns;• Developed financial budgeting and reporting systems and spreadsheets, prepared quarterly financials;• Managed entire 150-acre property and horse operation: facilities, horse care, pastures, landscaping; hay crop, CRP land;• Hired / trained / supervised all permanent / temporary / seasonal staff; conducted new hire orientations; • Authored equine-specific legal documents (hold harmless, boarding agreements, veterinary care);• Supervised upgrade of electric, plumbing, gas lines, septic systems, and roof for barn and 1901 farmhouse;• Purchased / maintained all farm, stable, and office equipment/supplies (tractor, skid loader, truck, tools; computers); • Oversaw 45 acres of hay production: harvest, baling, and storage (3-4 cuttings/summer); • Designed and constructed competition-level cross-country riding course on property (15 acres). Show less

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  PepsiCo

  Dec 2008 - May 2009

  Sales Specialist, Regional Sales Division, QTG Sales (Quaker, Tropicana, Gatorade)

  Temporary position supporting two Eastern Region sales teams totaling 50 people, including 2 Directors of Sales and 5 Zone Sales Leaders.

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  Frontline Medical Communications (formerly Quadrant HealthCom Inc.)

  Jan 2009 - Jan 2011

  Marketing and Sales Manager, Account Manager

  PROMOTED TO NEW CLASSIFIED SALES DIVISION: • Promoted to create and implement new strategic marketing and sales plan for the new Classified Sales Division, returning previously outsourced classified advertising back in-house:• Sold $600,000+ of print/digital advertising in 6-month contracts to 40 new clients;• Sold classified advertising for 3 medical journals (1-2 is the norm); in first 6 months quintupled revenue for one, quadrupled it for the second, doubled it for the third;• Analyzed prior 5 years’ classified sales revenue for 13 medical journals, i¬dentified primary/secondary sales targets;• Created/implemented strategic marketing and sales plans for the new division, and individual journals and their websites;• Redesigned physician recruitment website, www.MedOpportunities.com, developed detailed plan for web designers; created ad campaigns for each medical journal’s website to drive traffic to MedOpportunities.com.MEDICAL EDUCATION: DEVELOPMENT/MARKETING/SALES: Conceived and sold Continuing Medical Education (CME) programs to specialty-targeted med-ed companies for execution, then print/digital publication in the firms nine clinical journals (and websites) in 18 different medical specialties, reaching over 350,000 clinicians.• Expanded existing ½-page “short list” of med-ed companies into full database of 500+ qualified new prospects;• Targeted new companies produced $3M+ in new revenue in first 6 months. Show less

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  Cumulus Media - WFAS Radio

  Jan 2011 - Jan 2013

  Sales Representative / Account Executive

  • Conceived and sold radio ad campaigns to C-suite level executives and business owners (or their ad agencies), mainly in healthcare (regional hospitals, cancer centers, doctors), banking/finance (KeyBank), higher education (Cornell, Pace); • Exceptional presentation skills, high closing rate;• Built client base in 1 year (vs. 18-month norm); unusually high client retention rate;• Wrote clients’ radio ads, oversaw production, constant review/revision of ads/campaigns to increase response;• Devised custom marketing/PR campaigns to broaden and support clients’ radio campaigns.branding campaigns. Show less

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  Echo Daily Inc.

  Jan 2013 - Jan 2013

  Marketing and Sales Consultant

  • Sold B2B and B2C mobile and email marketing.

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  Dex Media

  Jan 2013 - Jan 2013

  Media Consultant

  • Sold customized suites of digital products and services to get clients on the first page of Google search results: • Sold customized suites of digital products and services to get clients on the first page of Google search results: • Organically: SEO; website placement on major and 50 local digital and mobile-optimized search engines; create social media accounts / blogs and post content; link all online activities and update continually; direct mail/print; • And/or SEM/PPC campaigns. Show less

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  Giving by Gifting

  Jan 2014 - Jul 2014

  Marketing and E-Commerce Coordinator (Contract position)

  • Create online gifting boutiques as vehicles for non-profit, educational, and religious organizations to generate revenue;• Provide custom e-commerce sites (and products) as vehicles for college/university student organizations to fund raise;• Create custom e-commerce sites selling personalized products, imprinted with children’s original art, to their parents by elementary, middle, and high schools or student organizations to fund raise.