Mario Coppola

Experience

• 

  TUTTUU

  May 2023 - Jun 2023

  Copywriter

  • Created a variety of Instagram posts on Canva for a variety of major brands throughout all of Italy by scheduling before to meet a deadline for a combined following of 3000+• Adapted the wording and tone of the content to the particular context and intended target audience• Conducted extensive research on brands to understand their ideal target audience by analyzing SEOs

• 

  Temple University American Marketing Association

  Sept 2023 - now

  Member
• 

  Cherry Consulting

  Sept 2023 - now

  • Conducted in-depth influencer research to identify and engage with relevant influencers, enhancing brand visibility and engagement levels• Monitored and analyzed website performance, providing recommendations to improve organic traffic growth• Enhanced leadership skills by providing student consultants with team-building activities and workshops • Collaborated and communicated with a team of 15 to develop marketing strategies for website design, post structure, and logo graphics for a local dog daycare.• Engaged in the evaluation and transformation of a website’s ‘About’ section and landing page through Wix to ensure an appealing user interface.• Conducted extensive research and analysis of the brand's key competitors to understand the landscape of other companies in the Philadelphia area.

  • Director

    May 2024 - now

  • Account manager

    Jan 2024 - May 2024

  • Student Consultant

    Sept 2023 - Dec 2023
• 

  X-Nav Technologies, LLC

  May 2024 - now

  Digital Marketing Intern

  • Developed comprehensive weekly updates and reports to monitor the growth and effectiveness of marketing campaigns• Developed proficiency in various SEO tools such as SEMrush, Google Search Console, Ubersuggest,and Screaming Frog, allowing for more accurate data analysis and informed decision-making• Assisted in tracking and reporting marketing campaign performance, identifying key trends forcontinuous improvement of future efforts