Anna Rosell

Experience

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  Everis

  May 2015 - Jan 2016

  Business Analyst Intern

  · Market analysis and benchmarks· Definition and implementation of business strategies· Design of Improvement Proposals for different industries and for both public and private sector

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  Puig

  Jul 2016 - Dec 2016

  Consumer & Shopper Market Intelligence Trainee

  • Active collaboration carrying out User & Buyer Studies for Puig’s fragrances and main competitors• Benchmark studies in terms of targeting, positioning and brand image• Weekly dialogue with different business areas and markets for the analysis of sell-out • Review and follow up media plans and GRPs for each Puig’s luxury brands • Supervision and collaboration with agencies on Accompanied Shopping Trips, Focus Groups and elaborating questionnaires

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  Amazon

  Jan 2017 - Jul 2017

  Site Merchandiser - Apparel & Shoes

  Create and execute promotions for France, Italy and Spain: • Preliminary study: Benchmark & Analysis of previous campaigns ‘results • Prepare Campaign: placements, graphics requests, targeting, emailing, products ‘references…• Evaluate performance in terms of impressions, clicks-per-rate, OPS…Trade Marketing for Spain: • Contact local brands for graphic designs• Create brand stores & other marketing material for international & local brands inside Amazon.es Other activities: benchmark competitors’ actions in social media Show less

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  H&M

  Jul 2017 - now

  Responsible for allocation and stock management in South Europe markets both for retail and online - Ensure right allocation set ups in all markets and stores (including online stores) - Plan, monitor and FUP stock moves between WHs to ensure stock is placed where the selling potential has been identified- Responsible to implement and roll out new functionalities across the region- Responsible to manage old stock exit strategy both internally and externally - Responsible to coordinate all stock management actions with different stakeholders: merchandisers, logistics, store and ecom teams…- Collaborate with demand and supply to achieve desired stock levels and reductions- Collaborate building logistic budgets and forecasts - Develop and support merchandiser managers and Inventory optimization specialist to achieve best commerciality at the same time as best stock management strategy Show less

  • Inventory Optimization Manager - South Europe

    Feb 2025 - now

  • Inventory Optimization Lead - South Europe

    Feb 2022 - now

  • E-commerce Merchandiser - South Europe

    Sept 2021 - Feb 2022

  • Merchandise Manager Spain & Portugal

    Jul 2017 - Sept 2021