Oscar José Flores Cruz

Oscar José Flores Cruz

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  • Timeline

  • About me

    Director | Deputy Director | Regional Manager | Country Manager | Manager | Retail | FMCG | Services | Fossil fuels | Operations | Sales | Logistics | Distribution | Purchasing | Supply Chain | Marketing

  • Education

    • Liceo Javier

      1987 - 1999
      Bachelor in science and letters Science and letters Bachelor in science and letters
    • Universidad del Valle de Guatemala

      2000 - 2008
      Food science engineer Food science Food science engineer
    • Universidad del Valle de Guatemala

      2007 - 2008
      Master in food science and technology Food science and technology Master in food science and technology (Half coursed)
  • Experience

    • ExxonMobil

      Feb 2005 - Feb 2012

      Managed a network of 25 service stations in Guatemala, optimizing profitability through strategic planning and operational excellence.Negotiated contracts with retail customers, ensuring brand representation and compliance with agreements.Collaborated with internal and external stakeholders for problem resolution and process improvement. Provided guidance and support for pricing system activities in the Americas South region.Managed system communications with internal and external parties for Argentina, Uruguay, and Paraguay.Delivered analysis to optimize margin and volume within pricing strategies.Implemented pricing according to market developments for ~800 service stations. In my role as a Pricing Operations Assistant at ExxonMobil in Guatemala, I was responsible for overseeing the pricing front-end system, ensuring proper documentation of price changes, and generating operational KPIs for the Americas South region. By collaborating with cross-functional teams, I was able to optimize pricing processes and drive efficiency within the organization. Led the implementation, training, and support for a new back office system for ExxonMobil service stations in Central America.Collaborated with cross-functional teams to ensure successful deployment and user adoption of the retail system automation.Achieved a seamless transition to the new system, resulting in increased operational efficiency and customer satisfaction. In my role as Site Manager at ExxonMobil Guatemala, I was responsible for managing, planning, and optimizing resources to drive business unit success. I led efforts to reduce turnover and increase staff efficiency, while also overseeing P&L management to ensure profitability. My focus on organizing and monitoring activities helped streamline operations and achieve company objectives. Ensured quality of products in On The Run stores and from vendors.Implemented production matrix to reduce food waste and increase profitability.Collaborated with team to optimize fast food area operations.

      • Retail Territory Manager

        Nov 2010 - Feb 2012
      • Pricing Power User & Pricing Operations Analyst

        Nov 2007 - Oct 2010
      • Pricing Operations Assistant

        Apr 2007 - Oct 2007
      • Project Leader For Retail System Automation

        Aug 2006 - Apr 2007
      • Site Manager

        Jul 2005 - Aug 2006
      • Fast Food Specialist

        Feb 2005 - Jul 2005
    • Puma Energy

      Mar 2012 - May 2012
      Retail Territory Manager

      In my role as a Retail Territory Manager at Puma Energy, I successfully managed a network of 25 service stations in Guatemala, optimizing profitability through strategic planning and operational excellence. Negotiated contracts with retail customers to ensure brand representation and compliance with agreements.Collaborated with internal and external stakeholders for problem resolution and process improvement.

    • Philip Morris International

      Sept 2012 - Mar 2015

      Led stock replenishment and distribution for Guatemala, El Salvador, Nicaragua, and Honduras, achieving financial and commercial KPI's.Oversaw procurement process ensuring adequate source of supply, price, terms, and delivery in conjunction with procurement cluster in Mexico.Planned and reported commercial information, including SOP process, forecast, sales KPI's, and identifying revenue opportunities. Developed and implemented sales strategies to meet national sales objectives and identify revenue opportunities by geographic territories.Managed sales information databases, conducted data analysis, and provided accurate business decision-making reports.Oversaw forecasting of finished product volumes based on sales projections and warehouse inventories.Supervised logistics center operations, including warehouse management and distribution to customers.

      • Commercial Operations Manager (Guatemala, El Salvador, Nicaragua and Honduras)

        Nov 2013 - Mar 2015
      • Sales Operations Manager (Guatemala and Honduras)

        Sept 2012 - Oct 2013
    • Telefónica

      Aug 2015 - May 2016

      Directed sales team to execute sales strategies, generate new business opportunities, and ensure customer retention.Defined sales projections and set monthly sales goals to drive revenue growth.Implemented efficient procedures to respond to market changes and provide comprehensive solutions to customers. As the SME Sales Chief at Telefónica in Guatemala, I led a dynamic sales team to drive revenue growth through strategic planning, customer retention, and efficient market response. I defined sales projections, set monthly goals, and generated new business opportunities to provide comprehensive solutions to customers.

      • Enterprises and Key Accounts Sales Chief

        Feb 2016 - May 2016
      • SME Sales Chief

        Aug 2015 - Jan 2016
    • Cargo Expreso

      Jul 2016 - Apr 2018
      Operations Manager

      Led operations, logistics, distribution, warehouse, and fleet management at Cargo Expreso in Guatemala.Managed over 20 logistics centers, 300 routes, and a team of 8 direct reports with 800 indirect reports.Ensured profitable and customer-oriented operations, optimizing efficiency and cost-effectiveness.

    • Walmart de México y Centroamérica

      Apr 2018 - Aug 2024

      Led operational management for 115 Discount stores (Despensa Familiar) and Discount Compact Hypermarket stores (Maxi Despensa) at Walmart de México y Centroamérica in Guatemala, overseeing profit and loss reporting and compliance with policies. Managed a team of 10 direct reports and 2,500 indirect reports.Implemented strategies to optimize store performance and drive profitability.Streamlined operational processes to enhance efficiency and customer satisfaction.Developed and mentored a high-performing team to achieve business objectives. Show less

      • Operations Deputy Director

        Sept 2020 - Aug 2024
      • Operations Deputy Director

        Apr 2019 - Sept 2020
      • Operations Manager

        Apr 2018 - Mar 2019
  • Licenses & Certifications

    • Be More Productive: Take Small Steps, Have Big Goals

      LinkedIn
      Sept 2021
      View certificate certificate
    • A Design Thinking Approach to Putting the Customer First

      LinkedIn
      Sept 2021
      View certificate certificate
    • Leading and Managing the Whole Self

      LinkedIn
      Sept 2021
      View certificate certificate
    • Be a Better Manager by Motivating Your Team

      LinkedIn
      Sept 2021
      View certificate certificate
    • Leading Virtually: Vulnerability and Presence when Working from Home

      LinkedIn
      Sept 2021
      View certificate certificate
    • Learn Emotional Intelligence, the Key Determiner of Success

      LinkedIn
      Sept 2021
      View certificate certificate
    • Learn the Process of Effective Leadership

      LinkedIn
      Sept 2021
      View certificate certificate
    • Managing Remote Teams: Setting Expectations, Behaviors, and Habits

      LinkedIn
      Sept 2021
      View certificate certificate
    • Driving Innovation: A Leader's Guide to Ownership and Accountability for Creative Teams

      LinkedIn
      Aug 2021
      View certificate certificate
    • Succeeding in a New Role By Managing Up

      LinkedIn
      Aug 2021
      View certificate certificate