
Oscar José Flores Cruz

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About me
Director | Deputy Director | Regional Manager | Country Manager | Manager | Retail | FMCG | Services | Fossil fuels | Operations | Sales | Logistics | Distribution | Purchasing | Supply Chain | Marketing
Education

Liceo Javier
1987 - 1999Bachelor in science and letters Science and letters Bachelor in science and letters
Universidad del Valle de Guatemala
2000 - 2008Food science engineer Food science Food science engineer
Universidad del Valle de Guatemala
2007 - 2008Master in food science and technology Food science and technology Master in food science and technology (Half coursed)
Experience

ExxonMobil
Feb 2005 - Feb 2012Managed a network of 25 service stations in Guatemala, optimizing profitability through strategic planning and operational excellence.Negotiated contracts with retail customers, ensuring brand representation and compliance with agreements.Collaborated with internal and external stakeholders for problem resolution and process improvement. Provided guidance and support for pricing system activities in the Americas South region.Managed system communications with internal and external parties for Argentina, Uruguay, and Paraguay.Delivered analysis to optimize margin and volume within pricing strategies.Implemented pricing according to market developments for ~800 service stations. In my role as a Pricing Operations Assistant at ExxonMobil in Guatemala, I was responsible for overseeing the pricing front-end system, ensuring proper documentation of price changes, and generating operational KPIs for the Americas South region. By collaborating with cross-functional teams, I was able to optimize pricing processes and drive efficiency within the organization. Led the implementation, training, and support for a new back office system for ExxonMobil service stations in Central America.Collaborated with cross-functional teams to ensure successful deployment and user adoption of the retail system automation.Achieved a seamless transition to the new system, resulting in increased operational efficiency and customer satisfaction. In my role as Site Manager at ExxonMobil Guatemala, I was responsible for managing, planning, and optimizing resources to drive business unit success. I led efforts to reduce turnover and increase staff efficiency, while also overseeing P&L management to ensure profitability. My focus on organizing and monitoring activities helped streamline operations and achieve company objectives. Ensured quality of products in On The Run stores and from vendors.Implemented production matrix to reduce food waste and increase profitability.Collaborated with team to optimize fast food area operations.
Retail Territory Manager
Nov 2010 - Feb 2012Pricing Power User & Pricing Operations Analyst
Nov 2007 - Oct 2010Pricing Operations Assistant
Apr 2007 - Oct 2007Project Leader For Retail System Automation
Aug 2006 - Apr 2007Site Manager
Jul 2005 - Aug 2006Fast Food Specialist
Feb 2005 - Jul 2005

Puma Energy
Mar 2012 - May 2012Retail Territory ManagerIn my role as a Retail Territory Manager at Puma Energy, I successfully managed a network of 25 service stations in Guatemala, optimizing profitability through strategic planning and operational excellence. Negotiated contracts with retail customers to ensure brand representation and compliance with agreements.Collaborated with internal and external stakeholders for problem resolution and process improvement.

Philip Morris International
Sept 2012 - Mar 2015Led stock replenishment and distribution for Guatemala, El Salvador, Nicaragua, and Honduras, achieving financial and commercial KPI's.Oversaw procurement process ensuring adequate source of supply, price, terms, and delivery in conjunction with procurement cluster in Mexico.Planned and reported commercial information, including SOP process, forecast, sales KPI's, and identifying revenue opportunities. Developed and implemented sales strategies to meet national sales objectives and identify revenue opportunities by geographic territories.Managed sales information databases, conducted data analysis, and provided accurate business decision-making reports.Oversaw forecasting of finished product volumes based on sales projections and warehouse inventories.Supervised logistics center operations, including warehouse management and distribution to customers.
Commercial Operations Manager (Guatemala, El Salvador, Nicaragua and Honduras)
Nov 2013 - Mar 2015Sales Operations Manager (Guatemala and Honduras)
Sept 2012 - Oct 2013

Telefónica
Aug 2015 - May 2016Directed sales team to execute sales strategies, generate new business opportunities, and ensure customer retention.Defined sales projections and set monthly sales goals to drive revenue growth.Implemented efficient procedures to respond to market changes and provide comprehensive solutions to customers. As the SME Sales Chief at Telefónica in Guatemala, I led a dynamic sales team to drive revenue growth through strategic planning, customer retention, and efficient market response. I defined sales projections, set monthly goals, and generated new business opportunities to provide comprehensive solutions to customers.
Enterprises and Key Accounts Sales Chief
Feb 2016 - May 2016SME Sales Chief
Aug 2015 - Jan 2016

Cargo Expreso
Jul 2016 - Apr 2018Operations ManagerLed operations, logistics, distribution, warehouse, and fleet management at Cargo Expreso in Guatemala.Managed over 20 logistics centers, 300 routes, and a team of 8 direct reports with 800 indirect reports.Ensured profitable and customer-oriented operations, optimizing efficiency and cost-effectiveness.

Walmart de México y Centroamérica
Apr 2018 - Aug 2024Led operational management for 115 Discount stores (Despensa Familiar) and Discount Compact Hypermarket stores (Maxi Despensa) at Walmart de México y Centroamérica in Guatemala, overseeing profit and loss reporting and compliance with policies. Managed a team of 10 direct reports and 2,500 indirect reports.Implemented strategies to optimize store performance and drive profitability.Streamlined operational processes to enhance efficiency and customer satisfaction.Developed and mentored a high-performing team to achieve business objectives. Show less
Operations Deputy Director
Sept 2020 - Aug 2024Operations Deputy Director
Apr 2019 - Sept 2020Operations Manager
Apr 2018 - Mar 2019
Licenses & Certifications
- View certificate

Be More Productive: Take Small Steps, Have Big Goals
LinkedInSept 2021 - View certificate

A Design Thinking Approach to Putting the Customer First
LinkedInSept 2021 - View certificate

Leading and Managing the Whole Self
LinkedInSept 2021 - View certificate

Be a Better Manager by Motivating Your Team
LinkedInSept 2021 - View certificate

Leading Virtually: Vulnerability and Presence when Working from Home
LinkedInSept 2021 - View certificate

Learn Emotional Intelligence, the Key Determiner of Success
LinkedInSept 2021 - View certificate

Learn the Process of Effective Leadership
LinkedInSept 2021 - View certificate

Managing Remote Teams: Setting Expectations, Behaviors, and Habits
LinkedInSept 2021 - View certificate

Driving Innovation: A Leader's Guide to Ownership and Accountability for Creative Teams
LinkedInAug 2021 - View certificate

Succeeding in a New Role By Managing Up
LinkedInAug 2021
Languages
- enEnglish
- spSpanish
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