Michael Harris

Michael Harris

Director of Interactive Media

Followers of Michael Harris844 followers
location of Michael HarrisRichmond, Virginia, United States

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  • Timeline

  • About me

    Delivering Brand Growth through Impactful Media Strategies and Sports/Entertainment Partnerships.

  • Education

    • Penn State University

      1994 - 1998
      Telecommunications
    • Penn State University

      1994 - 1998
      BA Telecommunications
    • Penn State University

      1994 - 1998
      BA Telecomunications
  • Experience

    • Clear Channel Europe

      Jun 1998 - Nov 2008
      Director of Interactive Media
    • Morgan James LTD

      Nov 2008 - Jun 2012
      Marketing Strategist

      • Meet with you or your representative at least once a month to develop a fully detailed marketing plan including the creation of a USP – Unique Strategic Position.• Create all of your marketing programming including print advertisements, radio commercials, TV spots, sales letters, specialty advertising items, and all internal/external marketing materials.• Help you replace your traditional media plan with one of our proprietary high performance/low risk marketing systems that will actually let you run your ads on radio and TV, in newspapers, magazines or trade publications - whatever - at low-to-zero risk to you!• Help you train your entire staff in the basics of high performance/low risk marketing.• Help you develop an on-going Public Relations program that will give your business a ton of low cost or free exposure that you’re probably missing.• Develop and maintain weekly, monthly, or quarterly tracking systems so you can make all your marketing activities fully accountable.• Help you develop viable budgeting procedures that insure marketing expenditures are in line with stated financial goals.• Ideal for businesses that are already spending $100,000 or more in marketing activities who seek more “bang for their buck”. Prices are based on requirements and complexity of assignment. Show less

    • Comcast Spotlight

      Jun 2012 - Mar 2019

      I help people make good TV and online advertising decisions for the Harrisburg-Lebanon-Lancaster-York (HLLY) DMA.

      • National Sales Manager

        Sept 2015 - Mar 2019
      • Regional Account Executive

        Jun 2012 - Aug 2015
    • Cox Media

      Mar 2019 - Apr 2022
      Local Sales Manager
    • LoopNet

      Apr 2022 - Mar 2024
      Sales Executive, Loopnet at Costar Group
    • Universal Media, Inc.

      Mar 2024 - now
      Senior Account Executive
  • Licenses & Certifications

    • The Trade Desk Edge Academy: Activating Retail Data

      The Trade Desk
      May 2024
      View certificate certificate