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Andreia Morais

Andreia Morais

Summer Internship - webdesign

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location of Andreia MoraisLisboa, Lisbon, Portugal

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  • Timeline

  • About me

    Product Owner @ Critical TechWorks

  • Education

    • Instituto Superior de Ciências do Trabalho e da Empresa / ISCTE

      2005 - 2008
      Licentiate degree Marketing 15

      Activities and Societies: Participation in organizing the event PUBLIDEVORADORES - 2007 - one of the biggest events held in Portugal Advertiser. Chairman of the NAMI - Core Student Marketing at ISCTE in 2007/2008. Member of TEAM - Top of excellence of the students of Marketing at ISCTE.

  • Experience

    • MIAKI - HUMAN TECHNOLOGIES

      Jul 2007 - Oct 2007
      Summer Internship - webdesign

      Attracting customers and presenting personalized online communication proposals.

    • Unilever

      Jun 2008 - Aug 2008
      Summer Internship - Trade Marketing

      Market analysis and prospection for the Olá brand; monitoring of activities of the Key Accounts In Home and Out of Home and planning of Trade Marketing actions.

    • Portugal Telecom

      Sept 2008 - Nov 2015

      Manager of digital marketing projects that include the integration of multidisciplinary teams in the MEO and SAPO brands.· Definition of project scope and timings· Articulation with the business areas and design teams, Frontend and Backend Development· Analysis of indicators on the MEO website Development of a strategy for the construction of the fiber optic network in Portugal in the commercial component and definition of communication guidelines for the MEO Fibra service.

      • Digital Marketing Project Manager

        Jul 2009 - Nov 2015

      • Project Manager – MEO Fibra

        Sept 2008 - Jul 2009

    • Altice Portugal

      Jan 2015 - Nov 2022
      Product owner & Web digital manager

      · Product owner in the Digital department, responsible for the Altice Portugal websites: MEO, Altice Empresas, MOCHE, UZO, MEO Sudoeste, MEO Marés Vivas, MEO Energia and MEO Go · Articulation with stakeholders - Business, Marketing and E-commerce Areas · Definition of project scope, schedule and requirements . Transformation of business requirements into user stories and acceptance criteria · Coordination with multidisciplinary teams of User Experience, Design, Frontend and Backend Development through Agile Methodologies – Scrum · Monitoring of projects from the initial idea to the delivery of the solution · Management of the features backlog and creation of user stories · Active participation in the strategy and websites, focusing on mobile user experience· Web digital manager of the MOCHE website: . Active participation in the MOCHE brand strategy . Coordination with the product and marketing teams · Implementation of campaigns and actions on the MOCHE website . Creation of wireframes for landing page development · SEO Implementation · Analysis of indicators and website performance Show less

    • Critical TechWorks

      Oct 2022 - now
      Product Owner

  • Licenses & Certifications