Olivia Dutta

Experience

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  Max Life Insurance Company Limited

  May 2008 - Jun 2008

  BBA - INTERNSHIP

  MARKET SEGMENTATION STUDY IN MAX NEWYORK LIFE

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  PepsiCo

  Jun 2011 - Jul 2011

  PGDM - INTERNSHIP

  Project title: Impact Of Promotional Activities On Consumers And Study Of Customer Satisfaction With Respect To Pepsi.Excellent exposure in terms of meeting corporates , consumers & retailers.Actively participating in marketing activities, Branding Campaigns, Field work, distribution channel management.Understanding the business dynamics of FMCG SectorConsumer Research to find out Brand awareness, Promotional gaps, Success of Branding campaigns

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  Naukri.com

  Dec 2011 - Jan 2015

  Identifying key/institutional accounts, devise & implement key account plans to secure profitable business.Analyzing Opportunities of existing/newly launched products & generate insights to increase salesConducting on-going research on performance of productsDelivering presentations and conducting product trials to the prospective clients. Serving as Single Point of Contact / interface for supporting ClientReviewing & interpreting competition strategies, monitoring market behavior and generating MIS reports for the top management to fine-tune strategiesConducting market research to stay abreast of market trends, competition scenario and devising strategies to counter competition. Collecting data in form of questionnaire to understand hiring trends & recruitment needs of client.Product training to clients & conducting training sessions for the internal sales team Show less  Forecasting monthly/quarterly/ annual sales targets and executing them in a given time frame.  Driving sales efforts for attainment of periodical targets with a view to optimize revenue from markets and achieving business excellence. Planning, organizing and implementing innovative sales programs/ strategies to improve the product awareness after successful product launches, and as a result, escalating business volumes. Conducting market research to stay abreast of market trends, competition scenario and devising strategies to counter competition.  Reviewing & interpreting competition strategies, monitoring market behavior and generating MIS reports  Identifying key/institutional accounts, devise & implement key account plans to secure profitable business.  Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms. Show less - Corporate Sales ( named accounts )-Generating business from existing and dead accounts.-Developing constructive and cooperative working relationships with senior people in human resources department and other relevant departments in client organization, interaction with the decision maker for the business is vital.- Product training to clients- Studying every client's business and their company structure. - Forecasting Sales and allocating percentage growth on every account.- Extensive competition tracking to handle customer objections and pitch solutions effectively .- Ensuring complete customer satisfaction by providing timely assistance and by meeting pre-determined delivery and quality norms.- Managing Customer Relationship to ascertain high service quality.- Suggesting upgrades and other products and services to the accounts. Show less

  • Deputy Manager - B2B Sales India

    Apr 2014 - Jan 2015

  • Assistant Manager - B2B Sales

    Apr 2013 - Mar 2014

  • Sr. executive B2B Sales

    Dec 2011 - Mar 2013
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  NetElixir

  Jan 2015 - Jul 2017

  Account Planner, Search Marketing (US, Mexico & Canada)

   Responsible for designing effective Search Marketing initiatives that aligns with marketing goals and improve campaign ROI. Identifying up sell opportunities in the accounts, support solution pitches & client presentations. Creating growth strategies & presenting the G.O.S.T Model to the client during Business Reviews. By using analytic tools, conduct a Pre-Post Analysis and study the effectiveness of the strategies/campaigns and initiate changes in tactics basis outcome of the analysis. Monitoring daily campaign performance, campaign budget allocations, keyword optimization, quality score, impression share analysis, deciding on bidding strategies, keyword diagnosis, and competitor analysis through auction insights. Identifying campaign expansion opportunities after thorough research on search volumes and deciding on initial budget & maximum cost per click. Writing ad-copies & optimizing landing pages. Strategizing Facebook campaigns for Engagement, Lead Generation, to increase Website traffic & Conversion. Managing Dynamic Search Ads, Remarketing, Shopping, Audiences in Adwords. Presentation Of performance insights through weekly client reviews, ongoing reporting. Suggesting improvements for client’s advertising campaigns based on an in-depth campaign analysis.  Managing a the team of analysts for daily operations to ensure client deliverables are completed on-time. Handling, the analytic tool like Google Analytics, Core Metrics and Omniture. Show less

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  TalentSprint

  Aug 2017 - Dec 2017

  Sr. Manager - Digital Operations India

  - End-to-end marketing optimization, from planning and budgeting, through marketing content management, to execution and analysis.- Over-seeing operations to ensure on time delivery of projects to business heads.- Campaign Conceptualization for generating Revenue, getting Leads, increasing traffic to the website, Online Brand promotion, Event Promotions.- Teaming up with internal clients to support strategic business priorities and resulting communication campaigns.- Preparation of monthly/weekly online marketing budgets.- Decision making for SEM/PPC/SMO/Email Marketing/Online Paid Marketing Strategies.- Developing & building Content strategy, template designs, call-to-actions & various Targeting Options.- Client servicing for 3 businesses and heading the entire marketing operations.- Conceptualizing, designing and implementing employee communication strategies that improve consistency, reliability and usability of information delivered to employees.- Over-seeing content for Social Media, Paid campaigns, Blogs, Live Sessions, Recording Scripts.- Coordinating with HTML designers for content designing & implementation.- Managing a team of graphic designers to build creatives for Digital Ads & BTL promotions.- Interacting with Call Center team & optimizing the lead nurturing workflows to convert leads.- Analyzing website traffic patterns & entire customer journey through Google Analytics (page views, visitors, visitor path analysis, conversion, geo location, and so on) and conducting internal and external Keyword Market Research with a focus of increasing sales, site traffic and Lead generation.- Measuring advertising ROI from different channels – SEO, Paid Search, Social, Offline marketing. - Working closely with the CMO to ensure processes are efficient and cost-effective.- Supporting key company initiatives as a communication representative on a variety of internal business teams Show less

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  Google

  Dec 2017 - May 2019

  Campaign Manager - SEA (On-site)

  -Leading Google Ads campaign management for a set of E-commerce Clients in South East Asia.-Working alongside sales teams to drive business/performance growth through systematic interventions to ensure client portfolio sustains effective business growth & achieves designated sales quota.-Teaming up with product specialist and sales teams to promote user adoption. -Monitoring account growth, implementing campaign solutions, identifying business opportunities - such as keyword expansion, improved account structures & optimizing Ad assets for performance.-Operate across Google core products Adwords, Google Analytics, Search, Google Display Network (GDN), Mobile, YouTube (including mastheads) and drive adoption, usage of ad products.-Help advertisers understand the effectiveness of their brand campaigns by getting responses from real users, using an experiment-based framework.-Measuring the "lift" that video advertisers receive - in terms of ad recall, awareness, favorability, consideration, and purchase intent.-Identify growth opportunities across accounts with a major focus on Priority Customers. Support multi-product solution presentations and work alongside sales teams to build a growth strategy for prospective advertisers.-Understanding search trend/buying patterns of consumers & translating trends to growth strategies for marketers (leading project – Building universe of e-commerce).-Understand client group, peer set, and the industry they operate in the competitive landscape.-Develop data-driven recommendations that align with client marketing objectives and help them grow by converting online activity into sales.-Manage the project portfolio to ensure quality, on-time, and on-budget implementations using a mix of resources. Accountable for adhering to the highest quality standards in project delivery.-Managing daily operations with multiple vendors and resource scheduling.-Ensuring team billable utilization targets are met. Show less

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  Stanley Black & Decker, Inc.

  May 2019 - May 2021

  Digital Marketing & E-commerce Manager - India

  - Driving Digital Marketing strategy for the company's solar pump brand and products with general farmers, progressive farmers, agro-dealers, and agro system integrators.- Developing comprehensive, multi-channel digital marketing strategies, content strategies, search and social advertising, to connect the brand to online consumers and business (B2C and B2B) and drive traffic by providing a clear roadmap that orchestrates all relevant digital channels and tactics into actionable plans.- Working with a diverse set of resources consisting of a mix of product managers, engg team, leadership teams, sales managers, and business stakeholders to implement scalable solutions that include marketing process automation.- Working with the leadership team to develop brand communication strategies that attract and engage the target consumers and businesses. Generate content concepts and timelines for social campaigns both regularly timed and related to product launches, surrounding the customer with a 360- degree brand message that drives customer engagement and consideration.- Understanding buying influencers, budgets, and purchasing criteria for the customer base.- Leading research by quantifying and qualifying pools of data, digital trends, user behaviors, and user experience audits to evaluate all digital marketing activities.- Managing consumer review process and online reputation.- Measuring the ROI of all programs on our channels to ensure that we are continuously optimizing our efforts and providing growth in all programs.- Managing third party agencies, ad networks, other service providers, and vendors in the debriefing and execution of eCommerce and media strategies. Lead vendor relationship and contract management.- Managing/training inside sales team to ensure lead progression is monitored and regional sales team receive marketing qualified online leads on time. Show less

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  Columbus

  May 2021 - now

  Global Marketing Campaign Manager

  - Developing and implementing a comprehensive LinkedIn Paid marketing strategy aligned with company goals.- Utilizing LinkedIn to identify and connect with key decision-makers in target industries.- Creating and managing targeted LinkedIn campaigns to generate B2B leads.- Implementing A/B testing and analyzing campaign performance to optimize results.- Diving deep into goals of market units and planning, pitching plans to ensure quality, on-time implementation of all digital campaigns using a mix of resources in content team, graphic designers and market unit partners.- Advising the market units on the percentage of paid and organic campaigns and spearheading the campaigns from end-to-end. - Owning the Email strategy for Lead Generation and Lead Nurturing to effectively communicate with target audience and prospects such that they remain engaged through out their journey with Columbus Brand.- Analyzing marketing numbers in terms of visits, leads, MQLs, and SALs to derive the next steps in improving the efficacy of digital campaigns.- Building engaging content by getting into the heart of the story and saying it in a way that engages with the audience.- Jumping from the creative side of marketing to the analytical side to demonstrate why ideas are analytically sound Show less