
Atulesh Kumar

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About me
Design Leader | UXI Strategist | Helping Teams and Products Succeed | Design Manager at PepsiCo
Education

CDAC
2006 - 2007Post Graduate Diploma in Multimedia and Animation Multimedia and Animation
Bundelkhand University
2003 - 2006BAMCJ Mass Communication and Journalism
Experience

Net Solutions
Jan 2007 - Sept 2010• Drove creative strategies and high-quality deliverables for diverse web design projects.• Provided design guidance and support to junior designers, fostering skill development and collaboration.• Partnered with clients to understand their vision, translating their goals into impactful design solutions that elevated their brand presence.• Coordinated with project managers, developers, and other departments to ensure seamless integration of design elements and project success. Show less
Senior Designer
Apr 2009 - Sept 2010Graphic Designer
Jan 2007 - Apr 2009

Illuminz
Oct 2010 - Apr 2012Creative Head• Oversaw UI and website design projects, ensuring client goals and industry standards were met.• Directed and mentored young designers, promoting creativity, innovations and quality deliverance. • Responsible for client engagement to capture vision and requirements, and brought expert design guidance that shaped the strategic direction of design projects and improved client engagement.• Ensured high design standards and integrated new trends and technologies.• Worked with developers and marketers for cohesive and effective design solutions. Show less

Koru Technologies
Jan 2013 - Apr 2013Lead UI Designer• Lead UI design projects from conception to completion for major US healthcare providers.• Manage project timelines, resources, and deliverables, ensuring on-time and within-budget delivery.• Develop and implement UI design strategies aligned with business goals and user needs.• Lead and participate in client presentations, effectively communicating design concepts, rationale, and strategies.• Address client concerns and incorporate feedback, ensuring a collaborative and positive client-designer relationship. Show less

Navix Marketplace
May 2013 - Sept 2014Creative Lead• Helped team in bringing user empathy approach to the product development, while actively participating in design discoveries.• Worked with stakeholders, product managers, and engineers in setting up internal style guides to facilitate future releases.• Contributed my skills in creating user journeys, rapid and interactive prototyping, wireframes, and high-fidelity visual designs to guide design and development for various health tech products.

Nurturey
Jan 2015 - Apr 2022Creative Head• Responsible for delivering end-to-end UI and UX, Usability Testing and cross platform adaptation for UK based child health and parenting platforms.• Contributed in Designing 30+ AI-enabled tools for new parents and caregivers, now listed on the UK's NHS preferred platform.• Enabled the team to launch pilot project in UK and raise targeted first round funding of £1.5M in within 8 months.• Implemented user-centric design strategies, resulting in a 25% increase in user satisfaction and engagement among 105,000+ user base.• Contributed in developing AI enabled pilot projects (‘Mama Pokey’ Virtual Assistant) for UAE through Anzal Z Program, resulted in partnership with DoH, UAE.• Developed internal style-guides and produced marketing collaterals, emailers, and animated video walkthroughs. Show less

PepsiCo
Apr 2022 - now• Driving design excellence and user-centric innovation across various Digital Enterprise Products, encompassing 80+ tools and features.• Leading transformational initiatives, achieving 53% increase in user satisfaction for key enterprise products through strategic design enhancements. • Collaborated closely with cross-functional teams focusing Sales Analytics, Sales Experience, and Digital Transformation. • Responsible for resource management and hiring exercises, focusing on building highly resilient and collaborative workforce. • Facilitated the creation of intuitive, ADA-compliant solutions and established robust design governance and UX methodologies, ensuring alignment with industry standards and enhancing overall user experience.• Recognised with awards and organizational accolades for successfully delivering impactful design solutions, empowering over 700,000 frontline workers and leaders. Show less
Design Manager
Oct 2024 - nowAssociate Design Manager
Apr 2022 - Oct 2024
Licenses & Certifications
- View certificate

Certified Usability Analyst
Human Factors InternationalJun 2023 - View certificate

Artifical Intelligence For Designers
The Interaction Design FoundationApr 2024 
Post Diploma in Multimedia and Animation
CDAC
Certification of Appreciation
PepsiCoSept 2023- View certificate

Mobile User Experience (UX) Design
The Interaction Design FoundationJun 2022
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