Experience

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  Mopro

  Jan 2016 - Jan 2017

  Video editor
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  Xsight photography & video

  Sept 2016 - Apr 2019

  Project manager & lead editor
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  Yelp

  Feb 2017 - Nov 2017

  Marketing assistant
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  Schneider electric

  Jun 2019 - Feb 2022

  US Commercial Operations Organization- Sales Conversation Tool | Internal Product Manager- Sales Operations | Internal Communications ManagerDeveloped a unique operating model with US & global stakeholders to establish maintenance and build out of a digital asset management tool for internal sales use. Piloted and launched an incremental roadmap for implementation across 2K users, advising on ownership model, user requirements, LOE, and prioritization of global and US business needs.Facilitated the oversight of creative deliverables with Director to C-level stakeholders across the US and Global organizations for strategy, internal and external branding, campaigns, sales kits, feedback iterations, and measurement of adoption. Show less ReImagine 2021 | Strategic CustomersMarket Incubator - Engineers ScrumLed team of 15 to research new strategies for market analysis in the consulting engineering space as a part of an incubator program for Strategic Accounts, establishing scope, project timelines, and deliverables. My business case consisted of market research, analysis, synthesis, TAM, CAGR, headcount and strategy recommendations. This led to initial investment by US leadership and handover to full time execution teams. Show less

  • Internal Product Manager | Sales Enablement Lead

    Jul 2021 - Feb 2022

  • Scrum Leader

    Feb 2021 - Aug 2021

  • Services Order Manager

    Jun 2019 - Jun 2021
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  Blink ux

  Mar 2022 - now

  SALES STRATEGY + GTMSpearheaded the launch of a new end-to-end product development offering accompanied by supporting buyer personas, strategy, messaging, and pitch collateral.Established outbound sales sequences and curated content using newly implemented Apollo.io to support cold outreach and engagement.SALES TRAINING + DEVELOPMENTDeveloped and implemented an onboarding framework for new sales representatives in collaboration with SMEs to ensure seamless integration and ramp time.Designed and introduced a Blink-wide RACI framework for scoping processes, aligning Sales, Delivery, Operations, and Legal with clarified responsibilities.MARKETING STRATEGYOversaw budget management, ROI projection, vendor relationships, and optimization of the sales tech stack to drive efficiency and effectiveness.Created and executed a forward-looking marketing strategy, including the redesign and roadmap for the Blink website and its connected brands.Directed a multidisciplinary team of designers, content strategists, and developers to deliver high-quality marketing initiatives and campaigns. Show less

  • Sr Marketing & Sales Enablement Manager

    May 2023 - now

  • Sales Enablement Lead

    Mar 2022 - May 2023