Experience

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  Leisure care

  Mar 2005 - May 2012

  • Provided strategic leadership and direction to 3 employees to ensure the effective implementation of sales and marketing plans. • Arranged tours of the community for potential residents and their families. • Coordinated all marketing efforts to improve awareness for the community and attract interest from prospects. • Coordinated all administrative activities of the Sales/Marketing Department as well as delegated and supervised four sales associates. SELECTED ACCOMPLISHMENT: • Drove sales and marketing efforts to increase census from 68% to 89% in 12 months. six months later reached 94% occupancy and maintained for three years. • Efficiently managed sales and marketing budget of $285, 303. Show less

  • Sales Manager

    Nov 2007 - May 2012

  • Activities Director

    Mar 2005 - Oct 2007
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  Brookdale

  May 2012 - Jun 2015

  Sr. sales manager

  •Increased census from 72.3% to 98.8% in 10 months and maintained census above 97% until my departure.•Worked with Director of Dining on increasing dining revenue from $3,000 a month to above $11,000 a month by establishing catering menu for the public. •Established and maintained long-term strategic relationships with new and existing referral sources to actualize referral goals. • Participated actively in local community events and efficiently managed the marketing budget to achieve the community’s PR goals. • Performed an extensive market research to identify and respond to trends that affect senior living services. • Prepared and efficiently managed the sales budget to accomplish and exceed occupancy and sales productivity goals. • Scheduled periodic visits to prospects' homes and conducted initial assessments to meet objectives of the sales plan. • Coordinated all publicity activities for the community including multimedia advertising, special events, and direct mailing campaigns. Show less

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  Snow fox seo

  Jan 2015 - Jun 2020

  Owner

  We are an internet consulting firm specializing in Search engine optimization, web design, social media, reputation management and online marketing. We are a leader in our industry with over 10 years of experience and proven results. with a 92% client retention rating our clients are very happy with our work and the results we provide. Our web presence can be seen and felt across the country though much of our clients are based in California, Oregon and Washington. send an e-mail today. We would love to provide you with an internet marketing strategy that has a proven track record and is customized to your business needs. Contact us today www.snowfoxseo.com Show less

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  Vintage senior living

  Jul 2015 - Dec 2016

  Sales and marketing director

  • Planned and organized a one-month event aimed at promoting the community and programs as well as generate leads from prospective residents to improve community occupancy level. • Met and exceeded community sales goals by managing the sales process and utilizing relationship sales skills to sell the community to prospective residents. Closed leads and moved in 4-6 prospects monthly. • Expanded networking efforts to identify prospects through professional referral sources. • Developed sales presentations and materials that align with specific resident/prospect needs to generate new and repeat sales. •Increased census from 51% occupancy to 74.6% occupancy by the time of my departure.• Organized periodic seminars on Senior Living to educate prospects and their families about the community's services and programs. • Coordinated Move-ins and resident transfers for 230 independent, assisted and memory care living apartments. Show less

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  Merrill gardens

  Dec 2016 - Nov 2017

  Community relations director

  • 1 year contract while sales director was out on maternity leave.• increased census from 89% to 100% in one year. Community had never been above 91% occupancy since opening in 2014.•Assume responsibility for the planning, development and implementation of community sales program to meet the needs of prospects and increase occupancy goals. • Deliver exceptional services to prospects to ensure their maximum satisfaction and generate interest in the community.• Provide timely and reliable response to all prospect inquiries, conduct community tours and enlighten them of the benefits of living in the community. • Create and execute strategic marketing plans for the community to increase awareness and engage the target audience (seniors). • Stay abreast of recent trends and update the General Manager and the Director of Sales informed of vital market changes. • Maintain and utilize the sales tracking system to monitor lead generation and current sales activities. • Establish and maintain a good relationship with prospects to identify, understand and meet their special needs. • Train and coach the leadership staff on the best way to present the community.• Collaborate with the General Manager and Business Office Director to maintain an accurate census report using the Yardi integrated CRM/accounting system.• Plan and conduct customer service training for the staff to equip them with the skills and knowledge needed to meet service delivery goals. Show less

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  Ardent care assisted living &memory care

  Dec 2017 - Dec 2018

  Community administrator
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  Ansel park independent living, assisted living and memory care

  Feb 2019 - May 2019

  Campus sales and marketing director
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  Pacifica senior living

  Jun 2019 - Sept 2022

  Multisite executive director

  Executive Director at The Crest at Citrus Heights and The Atrium at Carmichael

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  Pegasus senior living

  Sept 2022 - Sept 2023

  Executive director

  Executive Director at Greenhaven Place Independent and Assisted Living

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  Elegance senior living

  Sept 2023 - now

  Executive director

  Im the Executive Director for newly built Elegance of Berkeley Assisted Living and Memory Care. Opened September 2022 in downtown Berkeley in a state of the art building light years ahead of the industry’s norms. Progressive, trailblazing and at the forefront of Senior Living in every way. Come check us out and see what the future is senior living looks like!!!