Al Vincent Tutay

Most Effective Use - Content: Gold Markies Awards Jun 2021 As part of Schroders efforts to champion a more sustainable future, we partnered up with Singapore athletes who, apart from being exceptional at their chosen fields, also inspire us with their stories off the track. From sustainable farming, to equal opportunity, we profiled their stories in a series of vlog styled videos to inspire us on how we can make an impact, in our own ways.Managing Director: Winnie PuaCreative Director: Shawn MakSr. Art Director: Vincent… Show more As part of Schroders efforts to champion a more sustainable future, we partnered up with Singapore athletes who, apart from being exceptional at their chosen fields, also inspire us with their stories off the track. From sustainable farming, to equal opportunity, we profiled their stories in a series of vlog styled videos to inspire us on how we can make an impact, in our own ways.Managing Director: Winnie PuaCreative Director: Shawn MakSr. Art Director: Vincent TutayCopywriter: Alston CheeAccount Executive: Wang Yu QingVideo Production: The Magic Format Show less

Excellence in Launch / Re-launch Marketing - Bronze Marketing Interactive Dec 2020 As a new player in the MVNO scene in Singapore, grid mobile entered with a bold message. "Win a free mobile plan for life." Thus #mintmymobile was born. From the teaser creatives that were picked up by media, to a UGC campaign that encouraged Singaporeans to live their freedom story, bold and quirky creatives ensured that grid mobile made a splash and stood out from their MVNO competitors.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Chia Hock… Show more As a new player in the MVNO scene in Singapore, grid mobile entered with a bold message. "Win a free mobile plan for life." Thus #mintmymobile was born. From the teaser creatives that were picked up by media, to a UGC campaign that encouraged Singaporeans to live their freedom story, bold and quirky creatives ensured that grid mobile made a splash and stood out from their MVNO competitors.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Chia Hock MengSr. Art Director: Vincent TutayCopywriter: Matthew LeuAccount Executive: Iris Gu Show less

Excellence in Digital Marketing - Silver Marketing Magazine's Marketing Excellence Awards 2019 Nov 2019 Our story-fuelled approach for Starbucks' #MerrySips campaign spanning across multiple touch points and carefully considered omnichannel approach, captured millenials' festive interest with fun and interactive content. Furthermore, the gamified approach to the campaign drove footfall, affinity, engagement and more importantly, customer growth.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Megan SimpsonArt Director: Vincent TutayCopywriter:… Show more Our story-fuelled approach for Starbucks' #MerrySips campaign spanning across multiple touch points and carefully considered omnichannel approach, captured millenials' festive interest with fun and interactive content. Furthermore, the gamified approach to the campaign drove footfall, affinity, engagement and more importantly, customer growth.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Megan SimpsonArt Director: Vincent TutayCopywriter: Matthew LeuAccount Executive: Iris Gu Show less

Excellence in Gaming - Bronze Marketing Magazine's Marketing Excellence Awards 2019 Nov 2019 Our story-fuelled approach for Starbucks' #MerrySips campaign spanning across multiple touch points and carefully considered omnichannel approach, captured millenials' festive interest with fun and interactive content. Furthermore, the gamified approach to the campaign drove footfall, affinity, engagement and more importantly, customer growth.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Megan SimpsonArt Director: Vincent TutayCopywriter:… Show more Our story-fuelled approach for Starbucks' #MerrySips campaign spanning across multiple touch points and carefully considered omnichannel approach, captured millenials' festive interest with fun and interactive content. Furthermore, the gamified approach to the campaign drove footfall, affinity, engagement and more importantly, customer growth.Managing Director: Winnie PuaCreative Director: Shawn MakAccount Director: Megan SimpsonArt Director: Vincent TutayCopywriter: Matthew LeuAccount Executive: Iris Gu Show less

Award of Distinction - Collateral Direct Mail The Communicator Awards Nov 2016 This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt… Show more This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong Han Show less

Award of Distinction - Collateral Self Promotion The Communicator Awards Nov 2016 This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt… Show more This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong Han Show less

Award of Distinction - Overall Design The Communicator Awards Nov 2016 This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt… Show more This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong Han Show less

Silver - Individual Achievement - Art Direction / Graphic Design The Davey Awards Nov 2016 This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt… Show more This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong Han Show less

Gold - Business to Consumer MarCom Awards 2016 Oct 2016 The brief given to us was to take lead from the TV Commercial and come up a series of ads/posters/collateral which must be associated with the night-to-morning scenario. In addition to the TVC, the agency also adapted elements from their new packaging design. As a result, not only did we successfully create visuals but also took the unconventional route of selling sanitary pads and elevated it to another level.Quirky, fun and full of imagination set these masterpieces apart from other… Show more The brief given to us was to take lead from the TV Commercial and come up a series of ads/posters/collateral which must be associated with the night-to-morning scenario. In addition to the TVC, the agency also adapted elements from their new packaging design. As a result, not only did we successfully create visuals but also took the unconventional route of selling sanitary pads and elevated it to another level.Quirky, fun and full of imagination set these masterpieces apart from other competitors in the market. And these series also appeal to their wide age group of target audiences.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong HanGraphic Designer: Nellamae AntopinaAccount Executive: Sherlyn Changhttps://enter.marcomawards.com/entry/sleep/ Show less

Gold - Other (Postcards) MarCom Awards Oct 2016 This masterpiece (in postcard size) is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran… Show more This masterpiece (in postcard size) is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong HanProduction House: Sincetrust Productions Pte. Ltd.https://enter.marcomawards.com/entry/mooncake/ Show less

Platinum - Self Promotion MarCom Awards 2016 Oct 2016 This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt… Show more This masterpiece is in line with the yearly Mid-Autumn Festival which is celebrated mostly throughout the Asian region. Keeping the basic fundamental piece of the festival which is the mooncake, we cleverly manipulated it into a "bow and arrow" to entice potential and current clients that creative works and in-house production is what we do – and we aim high in achieving perfection for them.Credits:Director: Alvyna Tan, Lim Toh SoonCreative Director: Eran HusniArt Director/Retoucher: Vincent TutayCopywriter: Foo Yong HanProduction House: Sincetrust Productions Pte. Ltd.https://enter.marcomawards.com/entry/mooncake-2/ Show less

Bronze - Logos & Trademarks 45th Creativity International Awards Oct 2015 The Brand StoryThe owners of The Green House Project first started through the creative arrangement and cultivation of hydroponics and semi-aquatic indoor plants. Their goal was to make the steadily urbanized home a little less urban and a little more green. Thus The Green House Project was born.The BriefThe idea was novel and though the owners truly believed in their gut that a well cared for and their well thought of premise and product could truly change the character of a… Show more The Brand StoryThe owners of The Green House Project first started through the creative arrangement and cultivation of hydroponics and semi-aquatic indoor plants. Their goal was to make the steadily urbanized home a little less urban and a little more green. Thus The Green House Project was born.The BriefThe idea was novel and though the owners truly believed in their gut that a well cared for and their well thought of premise and product could truly change the character of a home, it was different from what was available in the markets in Manila and they still harbored doubts over its reception. It was with this unique set of challenges that I was approached to help them conceptualize a logo and eventually developed their corporate identity.The IdeaSimplicity was key to communicating their design objectives. At the same time, the design has to feel inviting, relaxing and should look like it belonged to your home. There was no question about it that green was the perfect color to use due to its tranquil character as well as the fact that the nature of the business was dealing with indoor plants and succulents.http://creativityawards.com/?submission=the-greenhouse-project-logo-design Show less

Silver - Direct Mail 45th Creativity International Awards Oct 2015 The task was to come up with a Direct Mailer (DM) that’s fun, interesting and something for the receiver to ponder for this coming 2015 Chinese New Year. At the same time it has to be kept in a traditional manner for the older generation to accept.Using red which is the core color of the festive and traditional Chinese motives, word play is key and vital to make this DM successful and meet the requirements of this whole exercise.The outcome couldn’t have been better – a fun yet… Show more The task was to come up with a Direct Mailer (DM) that’s fun, interesting and something for the receiver to ponder for this coming 2015 Chinese New Year. At the same time it has to be kept in a traditional manner for the older generation to accept.Using red which is the core color of the festive and traditional Chinese motives, word play is key and vital to make this DM successful and meet the requirements of this whole exercise.The outcome couldn’t have been better – a fun yet subtle B2B message which puts a smile to all of our current and potential clients which we handed to them a week before the Chinese New Year festival.Credits:Director / Chief Creative Officer: Alvyna TanDirector: Lim Toh SoonArt Director: Vincent TutaySenior Designer: Soo Kuan YewBrand Consultant: Voodoo LLPPhotographer/Retoucher: WOW! Studiohttp://creativityawards.com/?submission=goat-milk Show less

Silver - Display POP 45th Creativity International Awards Oct 2015 Ferrero Asia Ltd Singapore approached Bebeyond Creative Studio Pte Ltd with the objective to create the Back-to-School Campaign promoting the new collectable glassware featuring the Minions.The creative direction and execution is to connect Back-to-School with the visual of a School Bus. With the Minion’s season kicking off with the premier of the new movie, we went on to create a Minion’s bus with a Minion driving a bus full of Nutella Jars.The launch of this campaign was done… Show more Ferrero Asia Ltd Singapore approached Bebeyond Creative Studio Pte Ltd with the objective to create the Back-to-School Campaign promoting the new collectable glassware featuring the Minions.The creative direction and execution is to connect Back-to-School with the visual of a School Bus. With the Minion’s season kicking off with the premier of the new movie, we went on to create a Minion’s bus with a Minion driving a bus full of Nutella Jars.The launch of this campaign was done in conjunction with the movie Minions debut. The Back-to-School Campaign was set up in Singapore islandwide.Credits:Director / Chief Creative Officer: Alvyna TanDirector: Lim Toh SoonArt Director: Vincent TutaySEA Marketing Brand Manager, Nutella: Andrea D’AloiaSEA Marketing Executive, Nutella: Ow Yeong JoycePrinter / Production Team: Sincetrust Productions Pte Ltdhttp://creativityawards.com/?submission=nutella-minions-bus Show less

Honorable Mention - Poster, Campaign or Series 44th Creativity International Awards Sep 2014 Credits:Creative Director: Rayner LimArt Director: Al Vincent TutayCopywriter: Rayner LimAccount Manager: Ti Lay DeeManaging Director Melbourne Drugs Pte Ltd: Lawrence Lau Min-Huihttp://creativityawards.com/?submission=giovanni-cosmetics-2014-campaign-made-of-nature