Nolwenn Pigault

Experience

• 

  Business France

  Jun 2007 - Dec 2007

  Business Developer Assistant

  - Support Ubifrance's business advisory strategy, dedicated to French export companies- Carry out market insights (reports & whitepapers)- Organize meetings between export companies and local distributors

• 

  TBWA\Groupe

  Sept 2010 - Jan 2011

  Account Manager Assistant

  - Implement McDonald's yearly marketing plan with the franchisees- Develop marketing material ( POS , special events)- Monitor campaigns performance

• 

  Ubisoft

  Jan 2011 - Jul 2011

  International Brand Manager Assistant

  Development of 4 videogames titles (casual gaming positionning)- Conception of a marketing strategy : target, positioning, brand image- Following the game's progress in collaboration with production team- Creation of promotional content & products : packaging, trailers, MMO- Providing information to operational marketing team: productsheets, benchmarks- Competitive intelligence

• 

  JCDecaux

  Jan 2012 - Dec 2016

  Marketing & Communication Executive

  Marketing: Highlight how the airport media is a privileged advertising territory for brands, a media responding to their communications objectives.- Carry out media and impact studies presentations, using relevant data and figures - Elaborate campaigns follow-up & report, identify best practices- Analyze commercial opportunities through business intelligence and media advertising investments monitoring- Develop print and multimedia tools for marketing & sales teams- Take part to the marketing & PR strategyCorporate & Commercial Communication: Define the yearly strategy- Elaborate action plans and reporting documents for the Managing Director - Organize events and PR (new display inauguration at the airport, media offer & important studies presentation to the market, VIP corporate event during the International Paris Airshow at Le Bourget)- Elaborate press releases and target journalists depending of the topic- Carry out and send newsletters to the market (companies and media agencies)- Update the corporate website- Provide sales team with tailor-made events & tools for a better relation with customers- Take part to social networks & CRM projects Show less

• 

  Elior Services

  Jan 2017 - Oct 2020

  Responsable Marketing & Digital

  My role at a glance : Design & roll-out a marketing strategy aligned with our business objectives & based on 4 complementary targets : • notoriety & brand image • market growth • customer loyalty & retention• innovation & digital performance My missions & expertises : • Develop go-to-market strategies and related services to support awareness, consideration, preference, lead gen and purchase/closing for our various market segments + monitor impact via customer's insights and business analysis. • Support business development (new business, cross-sell and upsell), in each and every market segment by designing tailored services offers, training our sales teams to pitch our added-value & contributing to tenders for key accounts. • Build and monitor B2B Customer Loyalty and their end-users’ satisfaction (surveys roll-out + customer management action plans for account managers) in relation with our Customer Success Strategy• Define marketing content strategy to nurture our digital and lead generation ecosystem (brand content + marketing automation)• Create "expert" contents so that to provide and share relevant information and insights to our customer & prospect network, closely aligned with their stakes • Build the related technical architecture with others services/partners + follow-up of tools interfacing ( CRM Salesforce – blogs – websites – social networks)• Increase and facilitate performance management (active role in the yearly business road map) Show less

• 

  Golden Bees (Groupe Figaro)

  Oct 2020 - Dec 2023

  Chief Marketing Officer
• 

  Figaro Classifieds

  Jan 2024 - now

  Chief Communications & Marketing Officer