Taapsi Kohli

Taapsi Kohli

Summer Intern

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  • Timeline

  • About me

    Strategic Marketing @ Imperial College Business School | Student Ambassador at ICBS | Aspiring Brand Strategist | Social Media Executive | Digital Marketer

  • Education

    • University of Nottingham

      2017 - 2020
      Bachelor of Arts Politics and International Relations

      Activities and Societies: Nottingham Advantage Award Student Engagement Associate Nottingham Soup Runners

    • Imperial College Business School

      2022 - 2023
      Msc Strategic Marketing
  • Experience

    • Advocate

      Jun 2015 - Jul 2015
      Summer Intern

      • Analysed and summarized evidence and data from individual and corporate case files to be used for drafting lawsuits. Although, I did not have access to a great amount of data due to secrecy contracts, I used the minimalist available data to create profiles and delivered it on time to be used as side notes for arguments in courtrooms. This allowed me to develop writing, analysing and presenting a large amount of data in a summarized format.

    • The Times Of India

      Jun 2016 - Jul 2016
      Summer Intern

      • Researched, developed and wrote a summary on India’s positioning and argument regarding the Nuclear Supplier Group in 2016 which was used as background reading, and provided relevant information for an article published on the official Times of India webpage. • Transcribed interviews and discussions amongst respected individuals from their profession in a limited period of time, 1 interview per day. The transcriptions were held as records for any further political action regarding the discussed topic. My precision and consideration to every detail allowed my employer to trust me with more transcribing duties. Show less

    • Pathway Housing Solutions and the Mojatu Foundation

      Jan 2018 - Apr 2018
      Research Analyst

      Working with Pathway Housing Solutions and the Mojatu Foundation gave me an opportunity to explore another key threat to global security and society, homelessness. My tasks mainly involved research to review Homelessness Research and Scoping Papers. And I further analysed qualitative and quantitative data using my Excel and R commander skills to further produce articles for the media.

    • Médecins Sans Frontières (MSF) India

      Jun 2018 - Aug 2018
      Fundraising Intern

      Developing a database of fundraising territories across Delhi-NCR using Microsoft Excel which is further used to identify and map out the complete plan for fundraising in the area. Further, I edited the general pitch to suit the targeted areas according to the audience and mentality of people we were approaching which lead to an increase in donations by £27, in comparison to the average collection.Following the face to face system of fundraising, researching about the problems and actions taken for issues such as Malnutrition and Tuberculosis and strategizing the pitch and locality, I was able to raise a total amount of £1,100 in a period of 2 months. Show less

    • Decathlon Sports India

      Jul 2018 - Aug 2018
      Sports Leader

      Managed the allotted layouts in the Artengo (Racket Sports) section while also providing assistance to the users. As a Sport Leader, I had to have knowledge about all racket sports, the products and the performance of the players using the same. For the same, I went through ERP, layout and piloting training as well. In the two months I worked there, we were able to achieve our set target for Artengo and I, as an individual was able to make good sale from my layouts as well.

    • The Faith & Belief Forum

      Sept 2018 - Jun 2019
      Parliamentorian

      Researched, planned and efficiently executed a social project, Knotts, tying two generations together. The project aimed at conducting workshops at elderly care homes with student volunteers as their partners. With support from Mr. Alex Norris, North Nottingham MP, I was able to push the agenda of isolation within elderly community further and establish a society within the University of Nottingham.

    • University of Nottingham

      Dec 2018 - May 2019
      Student Representative

      Representing the complete student community of University of Nottingham, United Kingdoms in the NAA Steering group which consists of the faculty and other representatives from our campuses in China and Malaysia. My role is to provide information and statistics during the meeting while building a positive atmosphere about NAA during the terms. I have represented the student community at different fairs and meetings and created awareness about NAA through different means such as stalls and emails.

    • Radford Academy

      Feb 2019 - Apr 2019
      Learning Advocate

      Assisted and provided 1:1 supported to students of Year 5 at the Radford Academy, Nottingham. My role allowed me to provide classroom assistance during Mathematics as I supported two groups containing Pupil Premium and below-average students. I also assisted in preparing for the scheduled classes by researching for useful material online for students to access during their free time. In English, I provided 1:1 support to a selected student which included guided reading, preparation of material and homework, writing and speaking practice. Show less

    • Parko Hardware LLP

      Jun 2019 - Jul 2019
      Public Relations and Data Analyst

      Determining client satisfaction, collecting primary data and analysing the successes of oursupply chain and marketing team. I communicated with clients from across the world to collectprimary data on how satisfied our suppliers and clients were with our services alongside alsoreflecting on the newly implemented marketing skills such as product placement on Amazon. Iproduced a report on the data collected and an additional brief on corporate sustainability, forwhich I took an online course by Università Bocconi and achieved 98.4%. Show less

    • Oxfam India

      Aug 2019 - Aug 2019
      Research Intern

      Analysed secondary and primary data to produce articles on ‘Caste, Class and Education’ and‘The Code on Wages 2019, India’ published on the Oxfam blog. As a research intern, I lookedinto a range of existing literature to analyse the key concepts and the drawbacks of what wasprovided. I was able to enhance my communication skills, team work and critical thinking.

    • University of Nottingham

      Sept 2019 - Sept 2020

      Worked in Educational Excellence team on a series of student partnership projects to enhancehigher education teaching and learning. As a SEA, I reverse mentored a senior member ofuniversity leadership and project managed the delivery of a Research Ethics training video forthe award-winning Student as Change Agents programme. I coordinated between academicsand other stakeholders to conduct primary research into best pedagogical practice in the use ofthe Moodle online platform. This was eventually chosen to be presented at the Teaching andLearning Conference 2020 at the University of Nottingham. Show less

      • Senior Student Engagement and Partnership Associate

        Jan 2020 - Sept 2020
      • Student Engagement Associate (SEA)

        Sept 2019 - Jan 2020
    • Trell

      Apr 2020 - Jul 2020
      Content and Community Manager

      Researched ongoing trends, competitors, target audience, and users in order to inform the content to be created for the platform. This included primary research and qualitative analysis of responses to understand the content requirement for the platform. I further focused on quality analysis of the content generated by the community to ensure the quality standard is maintained at all times. I also assisted the strategy team with curating the right content for various requirements set up by the organization. Show less

    • Avtaar

      Dec 2020 - May 2021
      Digital Marketer

      Researched, created and marketed content for diverse target audiences on social media channels such as Instagram and LinkedIn. In order to maximize engagement rate, impressions and click-through rate, I created different forms of content such as long-text blogs, decks,videos, live chats and reels for both the social media channels. The content was diversified as well in order to catapult followers such as comics, brand-building posts and career-related text. Furthermore, through the use of active and paid promotion on Instagram, the followers increased by 100% from 150 to 300. Similarly, the organic growth on LinkedIn was reflected by an increase in followers by 91% from 180 to 343 and steadily increasing ER. Through the use of Google ads, I was also able to drive traffic towards our website with 6.3k impressions. Show less

    • DHAIRYAM magazine

      Jun 2021 - Sept 2021
      Marketing Content Specialist

      Researched and created informative, relatable and interesting content for a set target audience on different social media channels such as Instagram (92% increase in Reach and Engagement Rate), LinkedIn (87% increase in Reach and Engagement Rate) and Telegram (40% in participants). I further managed the content calendar and analytics of various social media channels including but not limited to Instagram and LinkedIn. Produced long-form blogs and short-form comic script for the magazine and it's complimentary app/website. Show less

    • MentorMind

      Aug 2021 - May 2022

      Strategized the implementation of the online community and six social media channels including setting targets, outlining brand guidelines for individual platforms, and creating monthly calendars. Delivered several B2C and B2B2C initiatives leading to an increase of subscription purchases by 200% in the first month. Analysed and presented quantitative findings on the performance of different social media channels against given metrics improving the performance of channels like Instagram by 92% and official blog by 96%. Show less

      • Social Media Manager

        Nov 2021 - May 2022
      • Community Manager

        Aug 2021 - Nov 2021
    • Imperial College Business School

      Oct 2022 - now
      Student Ambassador
    • ReFAB Studio

      Apr 2023 - Aug 2023
      Sales and Marketing Lead
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Taapsi Kohli
      Vice-Chancellor Award for Outstanding Civic Contribution University of Nottingham Jul 2020 Awarded for contribution to the community as the Vice-president, leader and volunteer for the Nottingham Souprunners. Preparing meals and distributing to the homeless population of Nottingham City.
  • Volunteer Experience

    • Fundraising Volunteer

      Issued by Rotary Club on Jul 2015
      Rotary ClubAssociated with Taapsi Kohli
    • Social Media Marketing Consultant

      Issued by PASIC on Feb 2019
      PASICAssociated with Taapsi Kohli
    • Vice President and Student Leader

      Issued by University of Nottingham on May 2018
      University of NottinghamAssociated with Taapsi Kohli
    • English Teacher

      Issued by eVidyaloka Trust on Apr 2018
      eVidyaloka TrustAssociated with Taapsi Kohli
    • Spanish Teacher

      Issued by Edna G. Olds Academy on Nov 2017
      Edna G. Olds AcademyAssociated with Taapsi Kohli
    • English Teacher (Volunteer)

      Issued by Sai Bal Sanskar School on Aug 2016
      Sai Bal Sanskar SchoolAssociated with Taapsi Kohli
    • Content Developer

      Issued by eVidyaloka Trust on Mar 2018
      eVidyaloka TrustAssociated with Taapsi Kohli