Ines Friedl, MSc

Experience

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  IBM

  Mar 1996 - Jan 2000

  Sales Assistant - Financial Service Sector - Cluster Insurance

  A Sales Assistant I proviced assistance directly to sales, the sales manager and our customers. My duties included managing the sales pipeline, invite customers to our events and webinars.

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  IBM

  Jan 2012 - Mar 2020

  As a Campaign Succcess manager I formulate and run marketing campaigns for products, services or events that target consumers or other organisations. I am working closley in collaboration with external agencies, Business Partners, Sales and Inside Sales to prepare and execute data-driven campaigns and measure and report on their effectiveness. Campaign formats can vary from F2F events, digital (emails, nurture emails, webinars), direct mail, social media to print or tele marketing. As a Campaign Succcess manager I formulate and run marketing campaigns for products, services or events that target consumers or other organisations. I am working closley in collaboration with external agencies, Business Partners, Sales and Inside Sales to prepare and execute data-driven campaigns and measure and report on their effectiveness. Campaign formats can vary from F2F events, digital (emails, nurture emails, webinars), direct mail, social media to print or tele marketing. As a Campaign Succcess manager I formulate and run marketing campaigns for products, services or events that target consumers or other organisations. I am working closley in collaboration with external agencies, Business Partners, Sales and Inside Sales to prepare and execute data-driven campaigns and measure and report on their effectiveness. Campaign formats can vary from F2F events, digital (emails, nurture emails, webinars), direct mail, social media to print or tele marketing. As a Campaign Succcess manager I formulate and run marketing campaigns for products, services or events that target consumers or other organisations. I am working closley in collaboration with external agencies, Business Partners, Sales and Inside Sales to prepare and execute data-driven campaigns and measure and report on their effectiveness. Campaign formats can vary from F2F events, digital (emails, nurture emails, webinars), direct mail, social media to print or tele marketing. As a field marketing manager I worked as strategic spearhead of my demand generation team as well as closely with sales, channel and sales enablement teams to coordinate field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees in executing and measuring results of various marketing campaigns, set up strategic Marketing plans and concepts, as well as executing Content Marketing. As a field marketing manager I worked as strategic spearhead of my demand generation team as well as closely with sales, channel and sales enablement teams to coordinate field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees in executing and measuring results of various marketing campaigns, set up strategic Marketing plans and concepts, as well as executing Content Marketing. As a field marketing manager I worked as strategic spearhead of my demand generation team as well as closely with sales, channel and sales enablement teams to coordinate field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees in executing and measuring results of various marketing campaigns, set up strategic Marketing plans and concepts, as well as executing Content Marketing. As a field marketing manager I worked as strategic spearhead of my demand generation team as well as closely with sales, channel and sales enablement teams to coordinate field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees in executing and measuring results of various marketing campaigns, set up strategic Marketing plans and concepts, as well as executing Content Marketing. As a marketing segment manager I worked as strategic spearhead of my demand generation team as well as closely with sales, channel and sales enablement teams to coordinate field marketing initiatives, as well as manage and coordinate day-to-day projects and other marketing employees in executing and measuring results of various marketing campaigns, set up strategic Marketing plans and concepts, as well as executing Content Marketing.

  • Campaign Manager - IBM Collaboration & Talent Solutions + Global Technology Services - DACH

    Feb 2019 - Mar 2020

  • Campaign Success Manager - IBM Services - DACH

    Apr 2019 - Feb 2020

  • Marketing Campaign Manager - IBM Collaboration & Talent + Watson Customer Engagement - DACH

    Apr 2018 - Jan 2019

  • Marketing Campaign Manager - IBM Public Sector Industry - DACH

    Apr 2017 - Mar 2018

  • IBM Cloud Portfolio Marketing Manager for Developer - DACH

    Mar 2015 - Mar 2017

  • Field Marketing Specialist for Developer - DACH

    Apr 2014 - Mar 2015

  • Field Marketing Specialist für DevOps - DACH

    Jul 2013 - Mar 2014

  • Rational Field Marketing Lead ALPs

    Nov 2012 - Jun 2013

  • Market Segment Manager

    Jan 2012 - Oct 2012
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  IBM

  Feb 2021 - Nov 2024

  As event strategist I am hosting owned events and organize 3rd party events that enhance our organization's image, improve client loyalty, and enhance our brand-to-client experience. I am tasked with researching, booking and securing venues, planning and managing our events' calendar, negotiating quotes and agreements with vendors and suppliers, assisting with event marketing, planning and monitoring timeframes and budgets, networking, and delivering on event brief objectives. My creativity, organizational skills, and vision assist my organization in amplifying brand visibility, enhancing client and employee relations, and improve our organization's growth through events that effectively communicate business strategy and brand personality. Show less

  • Event Strategist DACH - Performance Marketing

    Feb 2022 - Nov 2024

  • Campaign Success Manager - AI Applications - DACH

    Feb 2021 - Mar 2022
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  DLA Piper

  Nov 2024 - now

  Assistant to Corporate Partners