Bruno Freitas

Experience

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  São Paulo State Department of the Environment

  Jan 1999 - Jul 1999

  Intern

  • Wrote institutional statements, reports, and informational content for internal and external distribution.• Conducted strategic research on environmental topics to support journalistic and institutional materials.• Expertise in text editing and reviewing, ensuring clarity and compliance with institutional guidelines.• Compiled press clippings, monitoring relevant news for analysis and decision-making.

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  Lance!

  Sept 1999 - Aug 2000

  Writer

  • Responsible for producing journalistic content for various platforms, focusing on analytical and investigative reporting.• Expertise in conducting strategic interviews with diverse sources to obtain in-depth and relevant information.• Proficient in translating and adapting international content, expanding the reach and accessibility of information.• Development of in-depth research to support articles, reports, and data analysis.• Editing and reviewing texts to ensure cohesion, clarity, and adaptation to the target audience on both digital and print platforms. Show less

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  IG - Publicidade e Conteúdo LTDA

  Aug 2000 - Aug 2001

  Reporter

  • Covered journalistic topics, focusing on producing strategic and informative reports.• Expertise in writing and editing content for digital platforms, adapting it to different formats and audiences.• Conducted interviews with experts, authorities, and relevant sources to deepen reporting.• Developed well-founded research to structure reports and validate information.• Skilled in reviewing and adapting texts to ensure editorial coherence and alignment with publication guidelines. Show less

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  Portal do Esporte

  Aug 2001 - Oct 2001

  Assistant Editor

  • Co-responsible for the content of São Paulo clubs on the official website of the 2001 Brasileirão, in a sports project by the Globo group.

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  Pelé.Net (UOL)

  Jan 2002 - Aug 2002

  Reporter and Writer

  • Responsible for producing journalistic content about the 2002 World Cup for Pelé's official editorial label at UOL.

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  Grupo Abril

  Mar 2003 - Jan 2004

  Writer

  • Produced journalistic content for various publications, using a strategic approach and in-depth analysis.• Expertise in conducting interviews with national and international sources to obtain relevant and well-founded information.• Translated and adapted international materials to align with target audiences and editorial context.• Conducted intelligent research to support reports and create innovative topics.• Skilled in reviewing and editing texts for print and digital platforms, optimizing clarity, flow, and adherence to editorial standards. Show less

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  UOL - Universo Online

  Jan 2004 - Jan 2015

  Reporter and Assistant Editor

  • Responsible for editing digital content and adapting materials for different formats and editorial strategies.• Expertise in producing analytical and investigative reports and exploring topics of public interest.• Managed a team, coordinating production flow, topic distribution, and talent development.• Developed intelligent content strategies using data analysis to optimize engagement and reach.• Conducted strategic interviews with experts and exclusive sources to enrich articles. Show less

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  UOL Tab

  Mar 2015 - Aug 2016

  Contributing Reporter

  • Collaboration as a reporter for UOL Tab, producing multimedia content in text, video and other visual languages.• Responsible for six reports on technology, sexuality, economy, immigration and other relevant topics.

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  Tv Tribuna

  Apr 2015 - Jun 2015

  Reporter

  • Responsible for producing reports and strategic content for different platforms, focusing on engaging narratives. Santos FC coverage for Globoesporte.com.• Expertise in conducting interviews with various sources to deepen topics and ensure precise reporting.• Edited and adapted content for the web, structuring materials with digital language.

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  Turista FC

  Aug 2015 - Sept 2016

  Communication Consultant

  • Managed brand strategy, developing positioning strategies and strengthening institutional identity.• Expertise in editing and adapting content for digital platforms and aligning materials with brand guidelines.• Created intelligent content strategies, structuring topics for various communication channels.• Developed and produced institutional podcasts, exploring innovative formats for audience engagement.• Expertise in institutional communication, working on writing and reviewing institutional and informational materials.• Consulted on strategic partnerships, identifying collaboration opportunities and audience expansion.• Applied SEO writing to create content optimized for search engines, increasing reach and visibility. Show less

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  UOL - Universo Online

  Oct 2016 - Aug 2018

  Reporter

  • Responsible for producing strategic reports for various platforms, using an analytical approach and engaging narrative.• Expertise in digital content editing and optimizing texts for better performance in web and mobile environments.• Conducted interviews with expert sources, expanding the depth of published articles.• Developed intelligent storytelling for reports, structuring content focused on engagement and relevance.• Skilled in producing original journalistic content and exploring trends and topics of public interest. Show less

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  Yellow and Green Football

  Oct 2018 - Sept 2019

  Editor and Co-Founder

  • Co-founder of the editorial project focused on Brazilian football, the first 100% in English.✓ Achievements:• Responsible for the partnership with O Globo for the "YGF Brazilian Player of the Year" award, with weekly publications since 2019.• Collaboration with the Guardian Sport Network, in the United Kingdom, with journalistic articles published in the London newspaper.

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  UOL - Universo Online

  Jan 2019 - Mar 2022

  Content Producer

  • Responsible for editing and adapting web content and structuring materials optimized for different digital platforms.• Expertise in developing strategic storytelling and creating engaging narratives for articles, reports, and interactive media.• Wrote and produced reports, exploring trends, data, and relevant information for the target audience.

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  FIFA

  Sept 2019 - Nov 2019

  Editor

  • Freelance work before and during the 2019 FIFA U17 World Cup Brazil.• Responsible for editing strategic content for digital platforms, ensuring cohesion and adaptation for a global audience.• Expertise creating and enhancing storytelling for articles, reports, and high-impact institutional materials.• Experience in producing and writing specialized content, covering sporting events and topics related to international football.• Proficiency in translating and adapting multilingual materials to ensure communication consistency and accuracy. Show less

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  Revista Oeste

  Mar 2022 - Oct 2022

  Reporter

  • Responsible for writing and developing analytical reports for different sections of the magazine.• Expertise in interviews with strategic sources to deepen stories and obtain exclusive information.• Edited and adapted content for digital platforms, improving the reader experience.• Proficient in translating and restructuring international texts, adjusting language and context for the target audience.• Developed structured narratives through strategic storytelling, increasing the relevance and impact of published content. Show less

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  FIFA

  Oct 2022 - Dec 2022

  Content Producer

  • Freelance work before and during the 2022 FIFA Qatar World Cup.• Responsible for producing and editing strategic Portuguese content for digital platforms, aligning materials with a global audience.• Expertise translating and adapting multilingual texts to ensure consistency and cultural adequacy across different markets.• Developed intelligent storytelling for articles and content pieces in Portuguese.• Proficient in implementing digital content strategies, including SEO writing for enhanced reach and engagement. Show less

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  Odds Scanner

  Mar 2023 - Oct 2023

  Editor

  • Responsible for editing and adapting web content and adjusting materials for different formats and audiences (Sambafoot International).• Expertise in implementing SEO strategies, combining technical optimization with data-driven content production.• Managed editorial teams, overseeing production workflows, strategic alignment, and content quality.• Proficient in translating and localizing materials for linguistic and contextual adaptation in different markets.• Developed strategic storytelling to enhance audience connection and reinforce brand identity.• Applied data analysis to editorial decision-making, identifying trends, and adjusting publication strategies. Show less

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  Better Collective

  Dec 2023 - Jul 2024

  Content Manager

  • Responsible for creating and optimizing digital content, focusing on SEO strategies to maximize reach and engagement.• Managed content strategy, coordinating editorial planning, topic curation, and strategic implementation.• Development of data-driven content strategies, adjusting approaches to optimize performance.

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  Sporty Group

  Jul 2024 - now

  Product Content Executive

  • Planning and execution of all content strategy of the platform in Brazil alongside Marketing, Trading and Games teams. The role combines content coordination and copywriting focused on the world of sports and iGaming.• Expertise in developing intelligent storytelling and structuring engaging narratives to strengthen brand identity.• Data analysis is applied in editorial decision-making, evaluating trends, and adjusting publication strategies.