Willy Ivander

Experience

• 

  RevoU

  Aug 2021 - Dec 2021

  Team Leader - Digital Marketing Teaching Assistant

  As a Team Leader and Teaching Assistant at RevoU, I was responsible for helping 14 students develop their digital marketing skills through an intensive courseResponsibilities:-Provided support to students by answering questions related to the materials and topics of lectures.-Conducted weekly simulations on a variety of topics, including marketing analytics, performance marketing, SEO, content marketing, social media, and CRM.-Provided grading and feedback on students' performance during the course.-Optimized students' learning through additional one-on-one sessions.-Evaluated and reported students' progress and performance to faculty.-Received a 4.88/5.00 cumulative qualitative score from students from week 1-13. Show less

• 

  TADA

  Sept 2021 - Oct 2021

  Digital Marketing Associate - Performance Marketing Project

  As a part of the RevoU Labs program, I worked as a Digital Marketing Associate (Performance Marketing) at TADA, a B2B SaaS company that provides an end-to-end customer retention platform. My main responsibility was to help manage the Google Ads campaigns for TADA.Responsibilities:-Developed SEM campaign structure and strategy for Q4.-Conducted keyword research to identify customer intention, search terms, and search volume.-Optimized ad copies and extensions to make them more relevant and aligned with the company's unique selling point and campaign segmentation.-Regularly reviewed SEM and Display Ads campaign performance, and provided recommendations to optimize ads performance.-Managed biweekly and monthly reporting and presented them to stakeholders.-Contributed to a successful outcome by assisting TADA to increase conversions by 43% and decrease cost per conversion by 28% in just one month. Show less

• 

  Desty Indonesia

  Oct 2021 - Jan 2022

  Digital Marketing Associate - Performance Marketing Project

  As part of the RevoU Labs program, I worked as a Digital Marketing Associate (Performance Marketing) for Desty, a digital platform that provides creators, influencers, and merchants with services such as a landing page link builder and e-commerce store website builder. My role involved managing Google Ads campaigns for Desty Indonesia.Responsibilities:- Developed the Google Ads campaign structure and strategy for SEM, Display, Discovery, and Youtube Ads.- Created creative briefs and coordinated with third-party vendors to produce high-quality creatives, including static images, animated images, and videos.- Overseen and optimized ads performance through regular monitoring using Google Ads and Google Analytics.- Prepared bi-weekly and monthly reports and presented them to stakeholders, keeping them informed of campaign progress.- Analyzed running SEM campaigns for insights and recommendations to continuously improve performance.- Successfully increased conversions by 401% for Google Ads within a three-month period. Show less

• 

  GroupM

  Mar 2022 - Jun 2023

  Programmatic Executive

  As part of the world's largest advertising media agency, I am part of the Programmatic Buying Unit team, managing display, video, and audio ads for high-profile clients from various fields such as FMCG, Beauty, Retail, OTA, Luxury Brand, Pharmaceutical, Start-up and Finance. I utilized a range of digital tools including Google Ads, DV360, Google Analytics, 3rd Party Ads Tracking and Measurement Platform, and Mobile Management Platform.Responsibilities:- Managed and optimized campaigns to meet various objectives across programmatic digital channels, including awareness, consideration, and conversion.- Monitored and troubleshot campaign performance to ensure that client KPIs were met.- Acted as the agency's PIC for programmatic deals with publishers and partners.- Provided regular reports with insights and recommendations for programmatic campaigns. Show less

• 

  Traveloka

  Jun 2023 - Jul 2024

  Senior Performance Marketing Analyst
• 

  GroupM

  Jul 2024 - now

  Campaign Delivery Team Manager