Joel Bradsen

Experience

• 

  Student Works Painting

  Nov 2011 - Sept 2013

  Student Works Painting Operator

  • Developed excellent communication skills with clients, suppliers, employees and district manager in order to operate a successful business.• Applied multiple methods of marketing to acquire business through social media, cold calling, home shows, flyer dropping, and lawn sign advertising. • Developed sales skills while providing an accurate price on quotations, and gained the ability of being able to produce over $90,000 worth of work over two summers at a high quality.

• 

  Halo Metrics

  May 2014 - May 2015

  Marketing Assistant

  • Researched competitor positioning and analyzed the effectiveness of the 2014 promos and sales.• Produced literature and marketing material like instructions, sell sheets, brochures, catalogues and newsletters with the use of Adobe Photoshop, Indesign, Illustrator and Premiere.• Assisted in the development and implementation of promotions through online, e-mail and direct mail marketing campaigns.• Coordinated with website developers to improve the back and front ends of our website while updating the website with new users and products in order to promote online purchasing. Show less

• 

  Canadian Tire

  Jan 2016 - May 2016

  Marketing Coordinator

  • Communicated effectively to different cross functional teams to ensure objectives were met and priorities were kept in order• Recorded, organized, and analyzed Easter sales to find sales trends and areas of improvement• Presented recommendations for Easter 2017 - products to discontinue and products to introduce• Collaborated with vendors to have a quick turnaround of product images ready for deal letters• Analyzed the improvement of the Canvas private label brand across various product lines Show less

• 

  Canadian Tire Corporation

  May 2017 - Dec 2020

  • Collaborated with merchandising and product development to strategize and align on an assortment plan for a private label brand ($100M across 5 buyers) that outlined a growth target of 32% over 3 years.• Managed the launch of a new private label BBQ brand that surpassed revenue targets ($11M) by 4% in year one.• Gathered cross-functional objectives from merchandising and product development teams to consult on the digital strategy and design of brand landing pages, listing pages and product detail pages.• Led scrum meetings with cross-functional departments and external vendors/agencies to derive, align and execute on brand growth and assortment opportunities while maintaining brand identity.• Managed a $120K budget to develop and update the website, packaging, POP, and tradeshow booths. Show less • Ensured the growth of the Tools business by 3.5% vs previous year at Canadian Tire by evaluating and implementing changes within the product assortment while managing vendor relations.• Analyzed historical sales data to provide a framework on how to maximize sales at an internal convention which contributed to 30%/$4 million growth vs previous year.• Project managed a large workflow of cross-functional teams to execute website, packaging, pricing, forecasting, promotion, plan-o-grams, and quality assurance operations to support 800+ products.• Evaluated the performance of products, subcategories and categories in various metrics (including Sales, Shipments and Margin) through Access queries and Excel over a range of timelines.• Managed the website product pages and informed website changes based on category strategy. Show less

  • Associate Manager, eCommerce Merchandising

    Sept 2020 - Dec 2020

  • Brand Consultant

    Mar 2019 - Sept 2020

  • Category Business Analyst

    May 2017 - Mar 2019
• 

  BC Liquor Distribution Branch

  Jan 2021 - now

  • Leads the development of the online user experience, online merchandising, content and digital strategies.• Oversees the development and execution of content for the website, eNews, and search (SEO and SEM).• Responsible for digital alignment with internal stakeholders: Advertising, Store Operations, Merch, and IT.• Leads relationships with 4 agencies to grow, develop and further stabilize various digital experiences.• Actively contributes to a website rebuild project identifying website requirements and enhancements.• Manages multiple agency contracts and a budget of $2.1M.• Directly manages 3 team members and indirectly manages 3 other team members. Show less • Oversaw the selection of all promotional display programs for wine, spirits, and beer at BCLIQUOR.• Represented Merch as the key contact between Marketing and Store Operations.• Rebuilt the majority of merchandise programs processes related to programs and focus products.• Established a new audit process to collect promotional space information from all stores.• Created an advanced pricing process that allows for Merch to plan and anticipate agent pricing activity.• Developed new tools to automate and optimize program selection and store distribution.• Directly managed 2 team members and collaborated with an outsourced developer. Show less

  • Senior Manager, Digital & eCommerce

    Feb 2024 - now

  • Manager, Digital & eCommerce

    Oct 2022 - Feb 2024

  • Manager, Merchandise Programs

    Jan 2021 - Oct 2022