Laura Alesi

Experience

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  Turismo e Attività Economiche

  Jan 2002 - Jan 2005

  Exhibition & Events
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  RIMINI FIERA SPA

  Jan 2004 - Jan 2005

  Marketing R&D
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  Assindustria Rimini

  Jan 2005 - Jan 2006

  Freelance consultant
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  Biesse

  Jan 2006 - Jan 2021

  Marketing - Exhibitions and Events Manager:- Drawing up of business plans and budget management;- Planning and co-ordination of trade fairs and corporate and product events both national and international. - Management of Exhibitions & Events in Italy and abroad organised directly and by subsidiaries and provision of support for agents: general co-ordination involving all company departments, working with suppliers to design and produce stand fittings - Selection, coordination and management of agencies and promotional partners;- Management of relations with business partners: clients, architects, designers, international exhibition companies, trade fair operators. - Design, coordination and management of regional marketing for clients. Show less

  • Marketing - Exhibitions & Events Manager - Biesse Group

    Jan 2010 - Jan 2021

  • Exhibitions & Events Specialist - Wood Division

    Jan 2007 - Jan 2010

  • Product Marketing - Wood Division

    Jan 2006 - Jan 2007
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  HSD Mechatronics

  May 2021 - May 2023

  Marketing Manager

  Marketing manager for HSD, the Division of Biesse Group, which operates on a worldwide basis. Daily management of marketing activities and projects, corporate image, web and digital channels, sales literature, events and trade shows, brand development, worldwide coordination of subsidiaries and trade local teams. Brand partnership relationships and crossmarketing, co-marketing, co-branding activities management. Evaluate and optimise marketing and pricing strategies. Analysing market trends and preparing forecasts. Generate new business contacts and increase brand awareness and market share. Show less

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  Biesse

  May 2023 - now

  Country Marketing Manager

  Define and lead the Marketing & Communication plan taking into account local sales strategies; Define and lead of Marketing and Communication budget; Analysis and segmentation of markets for the implementation of dedicated communication plans; Work closely with cross-functional teams to deliver and co-ordinate marketing and communication strategies that help to continuously improve the customer experience and to increase customer engagement; Ensure optimal digital customer experience from an omnichannel perspective, managing the digital ecosystem by optimising touch points and taking into account local specificities; Generating new business contacts. Show less