
Manjula Selvaraja

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About me
MBA (Canada), PG Dip in Marketing, BSc (Hons) BISM (UK), ACIM (UK), Certified Digital Marketing Associate.
Education

Good Shepherd Convent
1995 - 2008High School Business/Commerce, General
CIM | The Chartered Institute of Marketing
2020 - 2022Postgraduate Diploma Marketing Merit
University Canada West
2023 - 2024Master of Business Administration - MBA Business Administration and Management, General
Middlesex University
2011 - 2012Bachelor's Degree Business Information Systems & Management First Class Honors
NIIT Institute
2008 - 2011Associate's Degree IT & Management 3.26 GPA (Excellent)
Experience

BCAS Campus
Mar 2009 - Nov 2019Supervising the Marketing teamOverseeing the target achievements of subordinatesImplementing new strategies to achieve targets during off seasonsEstablishing given school network targetsEnsure the level of customer satisfaction is met (Enquiries) Implementing Marketing PromotionsPreparing analytic and forecast reports for Top- Management Preparing budgets Handling Student transfer, Refund matters Segregating the workload to the executives and ensure the timely completion of workPlanning new intakes for upcoming by discussing with relevant course coordinators Show less Standardizing student satisfaction policies and refund policies.Coordinating registrations in Post graduate Programmes.Handling student enrollments.Supervising the marketing activities. Preparing reports which were required by top-management. Analyzing the current market and giving suitable inputs to the management.Coordinating with other departments regarding the student mattersScheduling promotional ads.Handling course transfers, attendance, commissions and complaints related to students. Show less
Head - Student Development & Admissions
Feb 2019 - Nov 2019Senior Assistant Manager - Business Development
Feb 2015 - Jan 2019Assistant Manager
Oct 2012 - Jan 2015Marketing Executive
Mar 2009 - Sept 2012

ICBT Campus
Jan 2020 - Nov 2022Manager - Marketing Reporting to the Director – Marketing in terms of achieving the Marketing promotions & Sales Targets. Lead a collaborated & responsible team members in initiating new programs, retain best customerservice & effective Communication. Set performance targets, objectives, performance indicators for the team. Identify the intellectualneeds of the team, initiating special training programs with the guidance of Director – Marketing. Support the Director – Marketing in new recruitments for sales & marketing. Provide continual improvement & recommendations for the team in initiating and sustaining bestcustomer experience & satisfaction. Liaise with Academic & Administration department for student enrollments, appeals, complaints &university correspondences. Develop & maintain business partnerships with other promotional business organizations for extendedbusiness initiatives. Provide timely reports on target & student enrollments, to the Director – Marketing & TopManagement. Initiate Business Promotional Events, School Visits, Orientations, Student Engagement activities. Initiate & monitor online digital campaigns to strengthen the brand awareness & attract target market. Manage Marketing & Student Recruitment teams with regards to achieving set goals & objectives. Involve in Market Research in order to identify new market insights, intelligence & trends. Show less

SAMSIC Assistance Canada Inc
Apr 2023 - Jun 2024Passanger service Agent (Porter Airlines)Inspect and verify passenger documentation.Issue boarding passes and reschedule passengers affected by flight interruptions or cancellations.Manage passenger baggage processing including handling and fee calculation if applicable.Assist passengers as needed through arrival and check in processes.Direct passengers through Customs, Immigration, and Quarantine, as required.Make public address announcements as requiredAssist Ramp Service Agents to ensure that wheelchairs, strollers and gate checked bags (cleared through security) are made available for loading upon departure and delivery to passengers upon arrival.Comply with all federal, state, municipal, airport authority and carrier security requirements of Porter Airlines Inc. Show less

Paladin Airport Security Services / Services de Sécurité d'Aéroport Paladin
Jul 2024 - nowCheckpoint Resource Coordinator (PASS / CATSA) - YVR Reconcile shift start and end times in the TAS system with Paladin's scheduling software and investigate discrepancies between the two systems Administer breaks for Screening Personnel at Screening Checkpoints Communicate break schedules, durations, and release times directly to Screening Personnel Facilitate backfilling of Screening Personnel during breaks Arrange qualified relief personnel for breaks with matching qualifications Utilize Paladin's software for break management and deployment Monitor and manage breaks, and investigate incidents of delayed returns Provide investigative support and documentation for disciplinary interventions, including assisting the Labour Relations Division as required Ensure accurate recording of breaks in the Time and Attendance System (TAS) Cross-reference TAS break times with Paladin's software and adjust for payroll and billing accuracy Escalate complaints and non-compliance issues to Operations Managers Coordinate with Portfolio Resource Coordinators and Field Managers for additional resources when needed Generate reports for the Operations Management Team Collaborate with the Scheduling Analyst to refine Break Scheduling Practices based on reporting systems Identify and implement improvements, policies, and procedures related to break-relief Clearly communicate rationale behind break management practices to support employee morale and productivity Be accountable for all overtime required to facilitate breaks at the assigned checkpoint Show less
Licenses & Certifications
- View certificate

Financial Accounting 099
University Canada WestFeb 2023 - View certificate

Academic Writing Strategies
University Canada WestSept 2022 - View certificate

Learning for Success Program
University Canada WestSept 2022 - View certificate

Strategies For Successful Learning
University Canada WestSept 2022 - View certificate

Python for Data Science
IBMNov 2023 - View certificate

Enterprise Design Thinking Practitioner
IBMMay 2023 
CIM ACIM Member
CIM | The Chartered Institute of MarketingFeb 2022- View certificate

CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar 2021
Languages
- taTamil
- siSinhalese
- enEnglish
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