Robert Shultz

Experience

• 

  Jackson Township

  Jun 2011 - Aug 2015

  Playground Coordinator

  We created a safe, fun, and friendly environment over the summer months where we motivated children between the ages of 6-14 to be physically active while helping them learn how to interact with others. My responsibilities included creating a 10 week summer program which included creating schedules, newsletters, activities and administrative duties which included keeping inventory, spending within our budget, and evaluating my employees. I worked for Jackson Township for five summers, the latter three I was the head coordinator with three employees. Show less

• 

  The Daily Collegian

  Jan 2014 - May 2014

  Account Executive

  As an Account Executive, my duties were to sell advertisements to clientele while also cold calling to further increase our client base. I also participated in weekly sales meetings designed to give help and ideas to make selling advertisements easier.

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  The Daily Collegian

  Aug 2014 - Dec 2014

  Sales Manager

  Managed a sales department which generated revenue in excess of $300,000 a semester. I worked to help Account Executives sell advertisements in all of our publications which included print, web, and app medias. I spent a lot of time cold calling clients and doing administrative work to make sure the Sales Department of The Daily Collegian ran smoothly and efficiently. Led weekly Sales Meeting in collaboration with my co-manager and advertising manager.

• 

  Penn State University

  Jan 2015 - May 2017

  I act as the main contact for the Penn State Division I men’s golf team. Manage and maintain men’s golf page on www.GoPSUSports.com, while writing all press releases, recaps, previews and feature stories for team. I also distribute information to and coordinate with the media As a student intern, I work events across all of Penn State’s 31 intercollegiate sports. Typical game day tasks include taking statistics, assisting the media, editing post-game videos, and transcribing post-game press conferences. My office hours include helping with research projects, writing press releases, feature stories, and player biographies, as well as assisting with website maintenance for GoPsusports.com and editing media guides. As a Resident Assistant, I facilitate the growth of a community by nurturing the growth of meaningful relationships amongst strangers. I also act as a liaison between my residents and the professional Residence Life staff. Creating and maintaining a safe living environment for all residents in regards to their physical, mental, and emotional health are also other responsibilities that I hold and I serve as a visible campus leader and representative for The Pennsylvania State University.

  • Sports Information Director - Penn State Men's Golf Team

    Jan 2016 - May 2017

  • Student Intern

    Aug 2015 - May 2017

  • Resident Assistant

    Jan 2015 - May 2017
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  ESPN

  Aug 2015 - May 2017

  Freelancer

  I have worked a variety of positions such as Official Stats, Official Timeout Coordinator and Talent Stats for sporting events. Also assisted with other game day operations for several Division I sports.

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  IEEE

  Jun 2016 - Aug 2016

  Brand Marketing Intern

  I was able to reach over 1.7 million people with original content and posts on the company's social media accounts. I worked closely with our agencies of record Finn Partners and Weber Shandwick. Produced the top performing organic social media post of 2016 with over 20,000 interactions, while also assisting brand marketing clients with social media and marketing campaigns.

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  Metric Theory | A Media.Monks Company

  Jun 2017 - Mar 2022

  ▪ Overseeing 35+ D2C and retail accounts managed by the eCommerce team▪ Managing a team of 5 consisting of paid search, Amazon Ads, and feed management teams ranking from eCommerce Analyst to Senior Account Manager level▪ Helping create advanced product segmentation capabilities for client-specific shopping strategies▪ Working with clients to improve CLTV, CAC, ROAS, and other main KPI metrics ▪ Maintained full client portfolio of 10+ eCommerce clients▪ Became a shopping campaign + feed management thought leader for the agency▪ Fully transitioned to eCommerce team in October '19 ▪ Managed a book of business of 10+ clients, primarily eCommerce-focused▪ Developed and maintained campaigns within both Google Ads and Microsoft Ads▪ Expanded expertise specifically within shopping campaign + product feed management ▪ The 4th hire within our NYC office▪ Excelled in an all encompassing Search Engine Marketing training program▪ Assisted and eventually took ownership over specific account work including but not limited to keyword, ad group and campaign creation, account optimization and performance analysis▪ Promoted to Account Manager after 6 months to manage my own portfolio of clients autonomously

  • Associate Director of eCommerce (now a part of Media.Monks)

    Jul 2021 - Mar 2022

  • Senior Manager of eCommerce

    Jul 2020 - Jul 2021

  • Senior Account Manager

    Mar 2019 - Jul 2020

  • Account Manager

    Dec 2017 - Feb 2019

  • PPC - Analyst

    Jun 2017 - Nov 2017
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  Monks

  Mar 2022 - now

  Leading the agency's Ecommerce team primarily focused on SEM management (Search + Performance Max) as well as Product Feed Management. Assist clients' DTC efforts as it relates to finding their appropriate marketing mix, vendors (CDP, CRM), promotion strategies, etc.Responsible for ~$40m in ad spend over the past 12 months.

  • Senior Director of Ecommerce

    Apr 2024 - now

  • Director of Ecommerce

    Jan 2023 - May 2024

  • Associate Director of eCommerce

    Mar 2022 - Jan 2023