VIKAS MIDHA

Experience

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  Park Royal Hotel

  Jul 2003 - Mar 2004

  Food And Beverage Assistant
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  Taj Manjarun-A Taj Groups Of Hotels- Manglore-Karnataka-India

  Mar 2004 - Mar 2006

  Executive F&B
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  FASHION BAR

  Apr 2006 - Nov 2008

  Assistant Manager
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  Zaffran Restaurant - India

  Nov 2008 - Oct 2011

  Restaurant Manager
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  Buzz

  Nov 2011 - Dec 2013

  Operations Manager

  • Coordinated restaurant personnel, including hostesses, servers, bartenders, & kitchen staff, for a productive work environment.• Increased overall sales and revenue from the in-house brewery through strategic planning, marketing events, and promotions.• Establish tie-ups with liquor and partnerships with companies to expand the restaurant's offerings and enhance its reputation.• Allocated funds to assist in expanding departmental sales, product purchases, and staff development.• Participated in staff recruitment, training, and motivation and nurtured a high-performing team to deliver exceptional service.• Reached out to corporate clients to expand business opportunities, reinforcing the restaurant's position in the market. Show less

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  Freelance (Self employed)

  Jan 2014 - Dec 2015

  Freelance

  • Led the pre-opening activities with strategic planning for restaurant launch and executing promotions to increase revenue.• Devised and implemented a strategic social media plan that enhanced the restaurant's online presence and engagement.• Established valuable liquor tie-ups and company partnerships, enriching the restaurant's offerings.• Generated daily, monthly, quarterly, and yearly reports that provided in-depth insights into various aspects of the business.• Set budgets and executed plans for departmental sales, product procurement, and staff development for growth and success.• Delivered top-notch customer support by addressing and resolving customer complaints about service or food quality.• Pioneered the establishment of a dedicated training department within the unit to enhance staff development. Show less

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  Four Seasons Hospitality Services & Training

  Jan 2015 - Mar 2016

  General Manager

  • Spearheaded the strategic planning, development, and execution of catering services, providing exceptional dining experience.• Led a diverse team, overseeing recruitment, training, and staff management to maintain high service standards.• Formulated and executed creative catering concepts, menus, and offerings tailored to meet client preferences and event themes.• Managed client relationships, understanding their unique requirements and providing personalized solutions.• Maintained strict quality control over food preparation, presentation, and service, ensuring the highest standards.• Coordinated logistics and operations for events, including venue setup, equipment rentals, and on-site staff management, guaranteeing smooth and on-time event execution.• Developed and managed budgets, controlled costs, and maximized profitability while optimizing resource allocation.• Implemented sales and marketing strategies to expand the catering business, generating revenue and market expansion.• Stayed up-to-date with industry trends, culinary innovations, and event management best practices for service enhancements.• Oversaw administrative tasks, such as contracts, invoicing, and financial reporting, and streamlining business operations.• Conducted performance evaluations and implemented training programs to foster professional growth within the catering team. Show less

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  PURPLE RESTAURANT PRIVATE LIMITED

  Apr 2016 - now

  Corporate General Manager

  • Oversaw the meticulous launch of Peddlers, driving the brand's expansion into new territories. Patiala in 2019  Yamunanagar in 2019  Jalandhar in 2018  Ludhiana in 2016• Steering the end-to-end restaurant operations, customer service to staff management, and logistical coordination and financial stewardship, ensuring the restaurant's smooth and successful operation.• Captured the attention of patrons through the development of marketing, advertising, PR & community engagement strategies. • Managing and curating artist relationships, ensuring our patrons enjoy memorable and captivating entertainment experiences. • Showcasing a strong ability for franchise management, fostering growth and alignment within an expanding franchise network. • Assuming control of event management and orchestrating events to enhance the guest experience and brand perception.• Leading and supervising a dynamic team of 150 professionals, effectively managing and guiding them towards achieving goals. • Continuously driving revenue growth through strategic partnerships and collaborations with leading liquor companies. • Monitoring cost management and ensuring efficiency and optimal resource allocation across various aspects of operations. • Actively managed profit and loss (P&L) sheets, focusing on financial performance and profitability.• Structured menu, crafting culinary offerings to harmonize with the restaurant's identity and appeal to discerning patrons.• Designed kitchen with a strategic layout, optimizing the workflow and productivity of kitchen equipment and workstations.• Overseeing the establishment of the bar area, ensuring it was well-equipped and arranged to deliver top-notch beverage service Show less