Mai Ka Nguyen Ngo

Experience

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  Transtrust Translation Service

  Jan 2010 - now

  Founder

  Focus on transcreation and localization by leveraging our marketing expertise

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  Bank of Tokyo-Mitsubishi UFJ

  May 2010 - May 2012

  Relationship Manager
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  Plow & Hearth

  May 2014 - May 2015

  Marketing Analyst, Marketing Department

  • Assist in maximization of customer retention rates and lifetime value for six brands: develop and execute contact and promotional strategy; conduct market research to get insights into customers; assist in developing and executing retail marketing strategy; conduct and summarize competitor analysis, analyze and predict P&L; execute circulation strategy and mail plans• Support other departments by analyzing and summarizing requested information from marketing data mart• Communicate and present to other departments and Leadership of key analysis findings and recommendations Show less

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  Lazada Group

  Jun 2015 - Sept 2015

  Category Manager

  • Defining and executing the category strategy for Home Appliances products: responsible for meeting the targets of revenue, P&L, number of orders, assortment growth, and brand partnership by leveraging both buying and in market-place business models• Driving the category growth by getting insights into customer behavior and developing action plan for under-performing subcategories and substitute subcategories for end of season ones • Working closely with Sales team on pitching key industry players and maximizing their visibility on Lazada website• Advising Key Account Manager team on top tier merchants' performance and competitiveness• Making sure that the category landing and campaign pages are fulfilled with competitive products in terms of pricing, branding, designing, quality and functionality• Responsible for deal quality, performance and visibility during cross-category as well as home appliances campaigns: deal preparation and reviewing with local teams and regional team, having the deals pushed on suitable marketing channels, tracking deal performance, identifying under-performing deals on an hourly basis during campaign days and taking immediate action to maximize the conversion rate of top landing pages Show less

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  DidongExpress

  Dec 2015 - Mar 2020

  CMO

  - Planning for integrated marketing strategy- Direct marketing team to achieve short/long term goals