Devanshi Arora

Experience

• 

  IBM

  May 2013 - Jun 2013

  IT Intern

  Gained exposure in the process of IT troubleshooting through service ticket handling, working on IBM's internal software, Elixir.

• 

  Memorable Shaadi Pvt. Ltd.

  Apr 2016 - Jun 2016

  Marketing and Business Development Executive

  Worked as a Marketing and Business Development Executive with a start-up, Memorable Shaadi Pvt. Ltd. Developed a strategy to on-board & evaluate vendors. Planned a promotional event for new customer acquisition and enhanced customer engagement. Acquired first-hand knowledge of client and vendor interactions. Was also involved in the digital and social media marketing for the company. This internship taught me a lot including crisis management, client handling, vendor management and more.

• 

  Rich Products Corporation

  May 2017 - Aug 2019

  Key Responsibilities:¥ Responsible for New Product Development in collaboration with cross-functional teams.¥ Managing the product portfolio. Analysis of existing product lines - Life Cycle Management.¥ Product Pricing and Packaging strategy.¥ Product Positioning and Go To Market planning.¥ Market Mapping and Segmentation.¥ Responsible for developing the business case to encompass customer value chain, product strategy, market & competitive analysis, GTM strategy, and financial assessment.¥ Developing marketing and channel plan for Product Launch and subsequent scale-up.¥ Develop Marketing programs. Media planning & execution of ATL & BTL for the brand¥ Consumer Insight for brand strategy.¥ Create Brand equity and loyalty among target consumers using innovative methods.Key Assignments/ Achievements:¥ Successfully launched 3 New Product Projects.¥ Innovated on launch promotions (Internal & External) to build enough traction for the products.¥ Exceeded projected volumes of launched products in the first 3 months itself.¥ Awarded for highest Speed to Market in NPD till date in India Business during Annual Conference’19. Show less Key Responsibilities:¥ Develop strategies to increase organization’s overall achievement¥ Market Share Analysis on an annual basis¥ Work with Marketing Leadership on specific Marketing initiatives at an organisational level ¥ Conduct sales & marketing competency assessment¥ Coordinate with Key Accounts to achieve sales milestonesKey Assignments/ Achievements:¥ Developed a model on Customer Segmentation & Service Matrix to drive customer experience through enhanced service offerings. Achieved a CXI rating of 96%¥ Developed a system of Monthly Regional Report Card & Weekly Call with the RSMs that helped in monitoring & improving regional performance in sales- Achieved 103% targets.¥ Facilitated Relaunch of new products – improved the NPD sales by 50% Show less

  • Product Manager

    Oct 2018 - Aug 2019

  • Strategic Planning Manager

    Nov 2017 - Oct 2018

  • Key Account Manager

    May 2017 - Oct 2017
• 

  Atul Ltd

  Aug 2019 - Jul 2023

  Category Manager

  Key responsibilities:¥ Owning P&L for the relevant category in alignment with business goals.¥ Building comprehensive monthly/quarterly marketing plans.¥ Proactively seek out and develop new business opportunities for the category.¥ Understanding the consumer insights from data and translating them into lucrative business opportunities.¥ Actively work with the sales team & brand team to track and ensure the effectiveness of campaigns/activations.¥ Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.¥ Keep updated on competitor activities and current trends in campaign marketing, competitor mapping.¥ Deciding the pricing strategy for the products in the portfolio to maximize contribution.¥ Responsible for New Product Development & delivery as per timelines in collaboration with R&D and other functions.¥ Managing the product portfolio. Analysis of existing product lines - Life Cycle Management.¥ Coordination with communication team for ATL | BTL marketing and promotional activities.Key Assignments/ Achievements:¥ Successfully launched 2 new products and 3 new variants to existing products¥ Achieved a growth of 86% in portfolio products ¥ Worked on cost reduction, product quality improvement projects¥ Working on automation of a customer gratification process to improve service¥ Working on a loyalty program for Lapox and Polygrip brand with focus on brand awareness and demand generation Show less

• 

  WestRock Company

  Jun 2023 - now

  Manager- Commercial and Marketing

  Key responsibilities:¥ Brand Engagement- grow share of business, monitor sales, provide support, build healthy relationship with existing brands and initiate business with new customers. ¥ Channel Management- oversee accounts, track business from channel partners, monitor competition activities, forecast sales, take initiatives to increase company's market share. ¥ Business Development- develop new clients and market opportunities, negotiate and close deals. ¥ Market Intelligence- collect appropriate customer, competitor, and market data; identify market trends, and support decision-making.¥ New Product Development- develop products that meet customer’s needs and expectations effectively. Conduct research, develop proposals, supervise the development process, lead trials with customers and finally commercialize the product.¥ Product Pricing- develop pricing strategies that align with market dynamics and business objectives, driving revenue growth and profitability.Key Assignments/ Achievements:¥ Provided market intelligence that led to a change in the source of a key raw material, helping us price the product better and increase our margin by 12%. ¥ Connected and initiated business activities with some of the leading brands like Samsonite, Whirlpool, PepsiCo etc.¥ Regular engagement with brands from multiple industries like FMCG (HUL), FMCD (LG), Pharma (ACG) etc. ¥ Worked with brands like Knauf and Saint-Gobain on performance improvements for an ongoing NPD. Show less