Jason Burton

Experience

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  Chicago Technology Consulting

  Jun 2003 - now

  Product Manager & Technology Consultant

  Digital consultancy firm. Excel at providing outstanding client/customer service resulting in numerous long-standing relationships with business owners, associations, and nonprofits. Of note:Capital Link, Inc.• Led 7-year project from concept to launch for portfolio of 5 profitable software/web/physical products — executed with global cross-functional team.• Achieved 30% YOY increases in marketing funnel conversion rate, consistent gains in sales growth.• Conducted customer surveys and analyzed market trends to improve product range. • Prioritized roadmap, backlog/user stories, feature trade-offs, conducted user needs analysis, wrote acceptance tests (UAT) — implemented over 300 new features across product mix and portfolio of websites — generated steady increases in sprint velocity.Tobin Motor Works, Inc. (SL Market Letter)• Created product transition strategy from print to digital delivery for mobile and desktop platforms. • Reduced largest expense by 20% while improving product quality and customer satisfaction.• Developed robust digital rights management process without impacting user experience.The HQ Companies, Inc.• Refined CRM structure and user experience (UX) to accommodate growing organization’s needs — increased functionality to accommodate the usage, user, and reporting needs of 3 new divisions.• Collaborated with external vendor to manage transition of CRM to a private cloud platform — prioritized business/senior stakeholder security concerns and need for global access.• Facilitated training and generated usability documentation in print and video form.Thomas Compliance Associates, Inc.• Saved millions in potential sales and customer losses by solving crippling reputation crisis achieving goal inside of 12 months by developing an advanced Search Engine Marketing (SEM) strategy and refined using A/B testing, analytics and metrics analysis.• Boosted company’s page rank in Google search results to top of 1st page for defined keywords. Show less

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  Mercedes-Benz Club of America

  Jun 2010 - now

  Product Manager + National Board of Directors

  Product Manager – Safe Drivers | Safe Families Program 12/2017 - Present• Established product vision, roadmap and collaborated with stakeholders to identify execution roadblocks — on track to grow 400% in 2019 and outperform KPIs.• Charged with overseeing instructor training and recruitment process — Increased instructor team by 250% and reduced costs through process refinement.• Collaborated with internal marketing/web team on product positioning and promotion.• Implemented 6 substantial product strategy changes based on quantitative and qualitative data — improved customer experience and lowered execution costs.Chairman, Technology Committee 08/2017 - Present• Assisted with vendor selection and migration of member management software platform — increased speed and capabilities of CRM and website.• Gather feedback and usability issues from section leaders, volunteers and members, collaborate with dev team to prioritize resolutions.• Director, Midwest Region o Provide guidance to section leaders on ways to improve member recruitment and retention, program offerings and assist with resolution of issues.o Conduct leadership training and serve as liaison to the national board of directors.o Create a collaborative team environment across all Midwest based sections.Board Member, National Board of Directors • Define strategic goals, create enterprise roadmap.• Member, National Budget Committee o Delivered a balanced 7 figure budget to the national board for 3 consecutive years.o Driven direction of the organization through financial policy and the budgeting.• Director, Educational Foundation o Help educate teen drivers using classroom instruction and closed course practical application of defensive driving tactics. Show less

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  The Star

  Jan 2016 - Dec 2020

  Contributing Editor

  • Reviewed and edited all content for the highest circulation Mercedes-Benz magazine worldwide. Analyzed content for technical accuracy, layout anomalies, and grammatical errors. Resulted in 12 Automotive Heritage Awards for Journalism in 2018.• Contributor to various stories.• Highest circulation Mercedes-Benz enthusiast magazine worldwide.

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  Mercedes Magazine

  Jan 2018 - now

  Founder + Editor-in-chief

  • Preformed technical selection and implementation of CMS platform, API integration, marketing, social media, and feedback modules and Google Analytics components. • Captured customer requirements growing subscriber base 1200% in 1 year through iterative refinement of user experience (UX), editorial focus, product strategy and marketing funnel.• Negotiated legal use rights with Mercedes-Benz USA and domain acquisition from international firm.• Engineered innovative high growth social media marketing strategy with $0 budget that drove customer engagement — created sustainable marketing lever. Show less

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  Stericycle

  Sept 2019 - now

  • Director, Product Management & Innovation

    Jan 2021 - now

  • Senior Manager, Product Management & Innovation

    Sept 2019 - Jan 2021