Rithika K

Experience

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  BRAND DAVID COMMUNICATIONS PRIVATE LIMITED

  Mar 2006 - Mar 2007

  Account executive

  Worked on a portfolio of brands under the Emami Group of companies, ranging from -Fair and Handsome: a range of men's fairness products-Navratna: a range of cooling oils and talcs-Dermi coolWorked on ATL and BTL creatives for the brands including TVC film shoots with top brand ambassadors, photo shoots, radio jingles, print- posters, POS branding etc for the brands.

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  Bates CHI & Sercon

  Mar 2007 - May 2008

  Strategy Planner

  Worked on multiple brands and pitches. Launched BBC Cbeebies public broadcast children's channel in India.Presentation decks, consumer research, conducted group discussions, consumer dipstick surveys and individual interviews, insight mining for various brands.

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  Pyjama Party Studio

  Jan 2009 - Jan 2020

  Founder

  Founded Pyjama Party Studio, a niche art studio where we create bespoke hand-painted home decor products.Our work:Created a portfolio of a wide array of home decor items, each embodying a unique blend of creativity and style.Global Reach: International e-commerce tie-ups. We catered to an international audience and incorporated local aesthetics into our designs, with a significant presence in the UAE, US, and the UK.Retail Presence: Online and offline presence nationally and internationally. Our products were showcased in stores in the Mumbai and Delhi international airports, offering a tangible experience of our products. Show less

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  PayU

  Feb 2019 - Nov 2021

  Brand Communication Consultant

  Spearheaded the development and execution of the internal brand identity- Payuneers. Working collaboratively with internal communications teams and external vendors across various locations globally.Core Responsibilities:Designing and Implementing Brand Identity: Conceptualized and established a cohesive internal brand identity, reflecting PayU's core values. Played a pivotal role in transforming the visual language used within the company.Setting Brand Design Standards: Working with internal communication teams to develop a comprehensive brand design guide, ensuring a consistent and professional brand representation across all internal communications and platforms globally.Centralized Design Systems: Created and deployed scalable brand design systems on Figma which streamlined the design process and ensured uniformity in visual communications.Global Collaboration: Actively collaborated with communication teams in different countries, ensuring that the brand identity and design standards were effectively integrated and adapted to local contexts. Optimised assets to ensure maximum efficiency across all communication.Project Management: Managed multiple projects simultaneously, from concept development to final execution, ensuring timely delivery and high-quality standards.Training: Setting brand systems and training the various global teams on using assets. Show less

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  Carlsberg Shared Services

  Aug 2021 - now

  Brand Communication Consultant

  Worked with CSS-Carlsberg Shared Services, Poznań Poland, Internal communication team where I designed innovative centralised brand systems which included a library of brand assets (brand guidelines, design templates and illustrations) for communication across the Western Europe region. My role merged creative design with strategic communication to bolster the CSS's brand internal and external identity.Core Responsibilities:Brand Design System Creation: Collaborating with the team in developing tailored design and illustration systems for CSS, enhancing brand visual identity, consistency and increasing employee engagement.Streamlining Communications: Refined business and internal communications with cohesive design assets aligned with the CSS’s brand ethos.Employee engagement: Creating engaging content for CSS employees, events, ensuring cohesive messaging and enhanced brand experience.Strategic Partnership: Worked as a strategic partner in fostering strong internal brand alignment and employee engagement through strategic communication initiatives.Innovative Design: Implementing design solutions, keeping CSS Carlsberg at the forefront of its sector.Training: Training teams on using the brand design system, ongoing design thinking, brand identity and cohesiveness training.My work at CSS-Carlsberg Shared Services represents a fusion of creative thinking, strategic insight and communication, all aimed at amplifying the brand's influence both internally and externally. Show less