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Snigdharup Banerjee

Snigdharup Banerjee

Summer Intern

Followers of Snigdharup Banerjee4000 followers
location of Snigdharup BanerjeeBengaluru, Karnataka, India

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  • Timeline

  • Skills

    Market research
    Business development
    Social media marketing
    Categorical analysis
    Project appraisal
    Retail category management
    Team leadership
    Management
    Market analysis
    Marketing strategy
    Requirements analysis
    Analysis
    Team management
    Microsoft office
    Project management
    Business analysis

  • About me

    Deputy Account Head at Snapdeal

  • Education

    • Ispat English Medium School, Rourkela

      2005 - 2007
      High School 92.0%

    • Delhi Public School, Rourkela

      1993 - 2005

    • Indian Institute of Management, Indore

      2011 - 2013
      Marketing and Strategy

      Activities and Societies: Utsaha, idanim-Theatre Club, Indore Marathon-Sponsorship

    • National Institute of Technology Rourkela

      2007 - 2011
      B.Tech Electrical Engg. 9.01/10

      Activities and Societies: Mathematics Club, Golden Jubilee Celebration Committee

  • Experience

    • Sony Pictures Networks India

      Apr 2012 - May 2012
      Summer Intern

      Spearheaded the development of a promotional tool for Sony PIX (the Hollywood movie channel) and devised a multi-pronged online strategy for the brand to target the youth in the 8 metros

    • METRO/MAKRO

      Jul 2013 - Apr 2015

      Scaled the high margin PL portfolio in FMCG across categories- Processed Food, Personal Care and Bakery- with New product launches, Refreshes and brand architecture optimization Cross Functional Stints •Senior Department Manager-Detergents & Toiletries, Bangalore Store (6 weeks)•Core Target Group- Caterers (12 weeks)•Core Target Group- Multi-Cuisine Restaurants (6 weeks)•Category Management- Ultra Fresh (8 weeks)

      • Merchandising and Development, Private Labels

        Apr 2014 - Apr 2015

      • Leadership Trainee

        Jul 2013 - Mar 2014

    • Snapdeal | AceVector Group

      May 2015 - Jul 2017

      Managed the pan-India marketplace for a volume intensive & perception driving category Scaled up supply side from scratch in the Fashion verticals-Men's Fashion, Women's Fashion, Kid's Fashion- in the East for the marketplace

      • National Account Head, Footwear & Sports

        Mar 2017 - Jul 2017

      • Account Head

        May 2015 - Feb 2017

    • RedBus

      Jul 2017 - now

      Responsible for identifying and executing growth opportunities for the India B2B business and managing the sales for key API partnerships -Led the distribution partnership business for India, driving conversations with CXOs and category leaders and on-boarded partners like Google Pay, Phonepe, Amazon Pay, Truecaller, Xiaomi- collaborating cross functionally -Drove strategic projects for the organization with certain state Governments(Rajasthan, MP) and Ministry of Electronics & IT, GoI for enabling bus booking for village level entrepreneurs under the Digital India Programme through the redBus API Show less

      • Director- Product & Revenue

        Apr 2021 - now

      • Associate Director- Product & Revenue (B2B Domestic)

        Apr 2019 - Apr 2021

      • Senior Business Manager, B2B (Domestic)

        Jul 2017 - Mar 2019

    • RedBus

      -
      Director- Product & Revenue

  • Licenses & Certifications