Pratham Junius Ruffus

Experience

• 

  Freelance

  Apr 2019 - now

  Marketing Consultant

  Designed and implemented a marketing media plan for over 15 startups/small businesses leading to an average return on ad spend of $4 for every $1 spent.

• 

  DamnSort Store

  Apr 2019 - Jul 2022

  Founder

  Run a small Merch & Apparel Business in my local area. Specialize in the varsity jackets, hoodies and tshirts. Clients from major schools & college in the city and some NGOs as well. I run it my own along with non-exclusive contracts with tailors and printers.

• 

  DamnSort Media

  Nov 2019 - Jul 2022

  Founder

  Led a team of videographers, editors and animators in producing over 10 hours of video for variousbrands that led to INR 180,000 of revenue in one year.Managed the video editing of World's Largest Kids Film Festival: IKFF 2020 which was shown in 20+countries and to 2 million+ kids.

• 

  ArtForChange

  Dec 2019 - Jul 2022

  Founder

  Founded and run a not for profit community which organizes events and online campaigns that offer a platform to local artists to showcase and sell their work and part of the proceeds of all our campaigns/events go to NGOs. We've run very successful campaigns to offer therapy to medical professionals during the pandemic to raising funds through local art for sanitary napkins for underprivileged women and children. We also organized our marquee event, The ArtForChange Festival in Jan 2020. Over 400 people took part and over INR15,000 was raised for 2 NGOs. Show less

• 

  Kraftshala

  Sept 2021 - now

  - Analyzed, optimized and managed campaigns on Google Ads, Facebook Ads and influencer marketing which had an overall spend of over Rs 9 million and an expected return of Rs 44.25 million.- Mentored over 1000 budding digital marketers on topics ranging from Google Ads(bidding, campaign structuring, conversion tracking, optimization, media planning), Facebook Ads (bidding, media planning), Amazon Ads(campaign structuring, bidding, set-up, optimization, media planning) Google Analytics (search campaign optimizations) by building course structures, managing schedules and taking live sessions which led to my students being placed in every major marketing agency in the country including Publicis, Sokrati, Perfomics & GroupM. - Reduced the CAC of the Google Ads Search Campaigns that I exclusively managed by about 41% in 4 months. Show less

  • Marketing Trainer

    Jul 2022 - now

  • Digital Marketing Executive

    Sept 2021 - Jul 2022
• 

  Charcoal.linkedIn

  Jul 2022 - Aug 2023

  Senior Growth Marketer

  Lead end-to-end marketing operations at the startup, transforming an unknown brand into a significant revenue driver with over $86k revenue generated from a $36k budget within five months.Developed and implement a comprehensive Go-to-Market strategy, overseeing elements such as brand positioning, website structure, and ad creative ideation, while fostering collaborations with multiple teams for smooth operations.Report directly to the CEO, providing strategic advice and regular updates on marketing initiatives and business growth.Launched an innovative email marketing campaign that now contributes 19% of total company revenue.Leverage analytics platforms (Google Analytics 4, Google Tag Manager, Microsoft Clarity, Shopify Analytics) to optimize campaigns, achieving a 2.5-fold improvement in ROAS from $0.96 to $2.40.Champion a culture of continuous testing and improvement across all marketing aspects, leading to breakthrough discoveries and accelerated campaign performance. Show less

• 

  Verse & Co.

  Dec 2023 - now

  Founder & CEO

  Lead a team of 2, managing supplier relationships, product design, production, shipping logistics, marketing processes, and P&L for my own e-commerce brand, Swiftie India resulting in a 600% return on investment within 6 months Spearhead all creative and strategic initiatives including product design, website development, marketing, and customer service. Cultivate strong manufacturer relationships, ensuring high-quality production and cost-effective sourcing. Direct compelling visual content through photoshoots, videos, and graphic design to drive brand engagement.Manage inventory, restocking, and fulfillment processes, with a team of 1 supporting shipping operations. Show less

• 

  GoMarble AI

  Aug 2024 - now

  Senior Media Buyer