Hope Nelson

Experience

• 

  Texas Roadhouse

  Jun 2012 - Oct 2016

  LSM Assistant/ Server
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  Express Employment of the Northshore and Tangipahoa

  Jun 2018 - Oct 2018

  Business Developer

  - Pitched ideas for business development to the executive team and gave in-depth presentations to clients using effective public speaking skills.- Prospected for new business opportunities via cold calling, using lead generation lists and networking.- Reached out to potential customers via telephone, email and in-person inquiries.- Researched and identified opportunities for account growth, account penetration and market expansion.Created and maintained a client database containing information on business proposals and contacts. Show less

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  GAV Group LLC dba Angus Steakhouse And Seafood

  Mar 2019 - Feb 2021

  - Directed marketing projects at all stages for six restaurants, including conceptual planning, schedule management and final implementation, and developed strategies to incorporate PR and media to further enhance brand and build market share.- Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 85%.- Drove sales by $4 million by negotiating advertising and commercial sponsorship contracts.- Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.- Generated $10 million in sales through effective networking and marketing strategies to grow new business and increase productivity. Show less - Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.- Managed $600 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for tourist business segments.- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.- Implemented marketing strategies which resulted in 79% growth of customer base. Show less

  • Director of Marketing

    Sept 2019 - Feb 2021

  • Marketing Manager

    Mar 2019 - Aug 2019
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  Aramark

  Jul 2021 - Dec 2021

  Marketing Manager

  Developed new strategies and tactics for promoting 16 different locationconcepts to enhance sales and customer satisfaction.● Developed, executed, and created annual meal plan sales campaignsthrough strategic budget and cost analysis driving $10 million in salesper semester.● Marketed special events, promotions, marketing collateral, mediainteraction and public relations by monitoring and creating content for socialmedia, employee newsletter, and student newsletter.● Presented oral and written presentations to various target groups(on-campus residents, commuter students, faculty, and staff, and communitygroups, and conducted focus groups, surveying, campus mapping, trenddevelopment, Gen Z research, competitive pricing analysis, and menu boardplanning.● Managed and directed a team of nine employees that enhanced employeeretention. Show less

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  Tropical Smoothie Cafe

  Dec 2021 - now

  Catering and Event Manager
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  810 Billiards & Bowling

  Jan 2023 - now

  Marketing Manager