Olena Vorobchenko

Experience

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  LG Electronics

  Sept 2008 - Jan 2010

  PR Manager
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  Depositphotos

  Jun 2011 - Dec 2011

  SMM Manager
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  Euromedia Group

  Dec 2011 - Jul 2013

  Digital Team Lead

  Digital ads (contextual, media, video)SMM (content planning, posting, advertising)Media planningBudget planningCommercial offers preparingProject managementClient managementMarketing strategy

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  ITCG.ua

  Jul 2013 - Feb 2015

  PPC Team Lead

  Media planningContextual ads planning, implementing in Google Adwords, Yandex.direct, Facebook, vk.com, target.mail.ru, teaser networksCampaign analysis - Google AnalyticsDepartment organizing and development

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  Terrasoft Ukraine

  Feb 2015 - Sept 2016

  Digital Team Lead

  Responsibilities:- project management- department development- people management- task management- decision making- ads spending optimization- advertising campaigns management (Google AdWords, Yandex.Direct, Facebook, LinkedIn, Capterra, GetApp)- reporting (Google Analytics, CRM)Achievements:- 30% leads number increase- 50% lower lead cost- constant campaign optimization: CPC or CPL lowering, conversion rate growth- Google tag manager and CRM implementation- 10% growth of website in Google and 5% growth in Yandex search results- digital department development from the very beginning- accurate reporting template development- developed proposals for website UX improvementTeamwork:- Close cooperation with teams of developers and designers, technical tasks setting- Setting and distribution of tasks, tasks management, and terms control.- Close cooperation with PR, product management and web development departments- Internal educational courses (digital advertising, SEO, web analytics).Additional courses:- Leadership- Time management Show less

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  Petcube

  Sept 2016 - Aug 2017

  User Acquisition Manager

  User acquisition from paid and organic channels: Google and Facebook ads, Amazon ads and organic traffic. Introduces automated ads creation and created special videos and pictures for target audience that resulted in 8% increase in conversion rate. Worked with AdEspresso for Facebook ads automation. Average CPC decreased by $1.2, Ad Score increased to 8\10 and 9\10 with some creatives.Managed SEO content generation. Generated 8 pieces per month

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  MOYO

  Aug 2017 - Nov 2019

  A team leader responsible for such metrics as gross revenue, net profit, amount of orders, average order value, and cost per order in all paid channels (including Google Ads, Facebook, CPA networks, teaser networks, price comparison systems) and organic traffic (SEO). All the above-mentioned metrics were part of my KPIs.Budgeting and media planning, cost allocation. Managed budges of 50K+ Euro per monthCreated and managed up-selling and cross-selling mechanics. The average purchase frequency increased from 1.6 to 2.1 per year.Worked with vendors in co-promo projects. Asbis (Apple products distributor), Samsung, Pocketbook, Huawei, Hitachi, Bosch, Thomas and Sony.Introduced an ad automation system and started using scripts for better results in paid ads. The bounce rate in PPC channel decreased by 12% and CAC decreased by 34%.Main KPIs: Gross profit, amount of organic traffic, cost per order, average order value. Gross profit increased 8% YoY even though there was a large inventory cut. Organic traffic on blog increased 55% YoY, cost per order decreased by 15%, Average order value increased by 37 Euro.Reduced customer acquisition cost by 34% in PPC channel. Show less

  • Digital Team Lead

    Feb 2019 - Nov 2019

  • PPC Team Lead

    Aug 2017 - Feb 2019
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  Intellectsoft

  Dec 2019 - Apr 2022

  Head Of Marketing

  Main responsibilities:Marketing strategy, bugdet\team\channels management, events planning, cost optimisation. My OKRs include MQL and SQL acquisition and raise of brand awareness.I manage a team of 5 inhouse specialists and several subcontractors. I coorepate with sales team, delivery management and board of directors on a weekly basis.

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  1HOUR

  Mar 2021 - Jul 2021

  Co Head of Marketing (part-time, volunteering)
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  SplitMetrics

  Apr 2022 - Nov 2022

  Head of Demand Generation

  - Create and implement strategy on lead generation - Organise and prepare team for offline events and trade shows- Work with paid and unpaid traffic channels- Web and Hubspot Analytics

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  DEPT®

  Jan 2023 - now

  Consultant Digital Marketing, SEA Specialist

  Both client-facing and technical role. I keep track on what is going on with client's projects and campaigns in SEA and Social media. Embracing the roles of tech specialist and project management gives me wide opportunities to see the same client and project from different angles and create best practices and solutions to back their business.