Alexa K.

Experience

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  Chicagoland Skydiving Center

  Apr 2021 - Jun 2021

  Freelance Graphic Designer

  • Presented and created mockup designs for CSC Skydiving marketing.• Directed and problem solved with team members to develop consistent design layout communications.• Prepared and re-organized data charts regarding size, type and layout.• Researched and illustrated infographic design package sets and text photo overlays.• Ensured brand consistency across all platforms and format.

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  CAD Management

  Jun 2021 - Aug 2021

  Graphic Designer Internship

  • Led the creative design for Maria Lynn’s marketing materials for records including “Jaded” and “Bad Habits.”• Led animation design on Maria Lynn’s Jaded Lyric Video, which to date has accumulated more than 144K+ views on YouTube. • Led the animation design for Maria Lynn’s Bad Habits Lyric Video, which is set to release in Q4 of 2021. • Led the creative direction for Equity Residential’s Afterglow Concert Series 2021 tour branding.• Designed all admats, social media marketing, and on site marketing materials.• Designed brand partnership materials for the Afterglow Concert Series with D’Angelico Guitars for the tour’s electric guitar giveaway.• Assisted with brand development of Maria Lynn’s socials and overall digital footprint, including social media revamp, logo design, and more. Show less

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  DePaul University

  Sept 2021 - Apr 2022

  GenCovid Prototype Design Research Assistant

  • Utilized Adobe Creative Suite to design and execute prototypes and campaign materials, conducting user testing to assess the effectiveness of fear-based versus friendly design strategies.• Collaborated closely with fellow research assistants to create highly effective prototypes and designs, fostering a dynamic and creative team environment.• Conducted in-depth data analysis, revealing that 71% of participants were more intrigued by campaign number 2, which employed a positive approach.• Played a pivotal role in A/B testing methodologies to compare the performance of existing and proposed designs, contributing to a split consensus among participants (50-50) regarding campaign materials encouraging vaccine uptake, reflecting the complexity of the issue and the need for continued refinement.• Facilitated user interviews, gaining insights into participants' perspectives on vaccine effectiveness and necessity, with a particular emphasis on the 50% relevance of vaccination when the possibility of infection still exists.• Informed by user interviews, identified that campaign number 2, adopting a positive approach, garnered greater participant engagement, yet underscored the ongoing complexities of the pandemic beyond design impacts. Show less

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  Robert Half

  Nov 2021 - Jan 2022

  Graphic Designer

  • Defined and translated typographic logos for international companies through Sherlock Company.• Created and abstracted foreign title treatments for Disney, Warner Bros, etc.• Built high quality translated type treatments and delivering finished product to clients overseasfor treatments to be portrayed on platforms including Disney Plus, Netflix, etc.

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  The Sherlock Company

  Nov 2021 - Jan 2022

  Graphic Designer

  • Defined and translated typographic logos for international companies through Sherlock Company.• Created and abstracted foreign title treatments for Disney, Warner Bros, etc.• Built high quality translated type treatments and delivering finished product to clients overseasfor treatments to be portrayed on platforms including Disney Plus, Netflix, etc.

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  Freelance

  Jan 2022 - Mar 2022

  Freelance Graphic Designer

  • Created and branded digital designs for social media posts, marketing ads, landing pages, email and websites.• Built social-first content and creating style guides based on brand guidelines and companies.• Researched design flows and created consistent brand identities in different industries- fashion, travel, etc.• Communicated a vision to a team and built creative motion graphic ads used for paid social media such as Tik Tok, Snapchat, Facebook, Instagram, etc.

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  MediaNug

  Feb 2022 - Apr 2022

  Motion Graphic Designer

  • Participated in and helped facilitate design brainstorming and work sessions with clients.• Followed, adapted, and evolved motion language and principals according to each design problem.• Produced final motion studies, and created motion edits to ensure consistency for the brand.• Delivered motion assets and data to development counterparts on time and with quality.• Built consensus around motion definition and design direction, advertising animations on Tik Tok, Facebook, etc. Show less

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  Station Four

  Feb 2022 - Jul 2023

  Senior Digital Designer

  • Spearheaded the development of eTransit Solutions branding, increasing brand recognition within the transit industry.• Crafted tailored primary and secondary color schemes, enhancing the visual appeal and consistency of transit agency interfaces to lead increasing user engagements.• Innovated and deployed new wireframing modules, streamlining information hierarchies, including route information and service alerts, and significantly reducing both user navigation time and development time.• Created multiple module versions, diversifying UI visualizations and driving a increase in user interaction and cliental.• Meticulously documented design conditions, leading to reduction in development time for subsequent transit projects.• Leveraged real-time data and extensive research to develop eTransit components, ensuring a 95% data accuracy rate.• Demonstrated a strong commitment to inclusivity, resulting an user engagement among disabled and elderly transit users, while maintaining full WCAG and ADA compliance.• Seamlessly integrated a blend of pre-built modules to develop comprehensive hubs, including Public Events Management, Micro & Paratransit, fixed routes, schedules, and more, leading to an expansion of the client base.• Ensured hub compatibility and responsiveness across various mobile devices, resulting in mobile traffic and engagement.• Implemented a clear and intuitive global design system, emphasizing status colors for alerts (warning, information, success, etc.).• Created a systematic UI timetable linked to real-time data for more than 50 bus/train lines, complete with interactive maps as well as expandable and collapsible features, contributing to reduction in missed transit connections and delays. Show less

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  Mattress Firm

  Mar 2022 - Apr 2022

  Motion Graphic Designer

  • Created static graphics and basic animations using photo and storyboard assets provided.• Worked on several projects at once while independently managing your creative tasks to ensure tight deadlines are met.• Communicated directly with team members regarding motion concepts, timelines, and expectations; apply notes and shape creative revisions around feedback.• Created motion graphics using approved tools with a special focus on instructional value.• Delivered consistently high-quality, high-impact graphics with outstanding craftsmanship.• Develop and execute visionary styles of graphics that enhance the learner experience and are aligned with Mattress Firm's goals and objectives. Show less

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  Kinesys

  Jan 2023 - now

  UI/UX Designer

  • Led a team of 4 professionals in conducting comprehensive user research and gathering feedback from construction experts, resulting in well-informed design decisions for a startup's project management estimating tool, focusing on developing a Minimum Viable Product (MVP).• Produced wireframes, interactive prototypes, and mockups using Figma, adhering to a user-centered design approach that emphasized simplicity, ease of use, and a clear information hierarchy, particularly for dashboard UI KPI indicators and interactive elements facilitating proposal and task management.• Enhanced operational efficiency by simplifying complex workflows and real-time data entry procedures through the implementation of structured Work Breakdown Structures (WBS) and catalog data sourced from vendors like Home Depot and Lowe's, resulting in a comprehensive and highly effective information architecture and user flow.• Performed usability testing sessions utilizing Figma prototypes and applied A/B testing techniques, utilizing tools such as Maze, to enhance user experiences by effectively addressing information overload challenges and simplifying UI components.• Utilized Agile methodologies to facilitate efficient collaboration with cross-functional teams, breaking down the project into Epics and User Stories in Trello for streamlined project management and seamless design integration.• Researched and led the creation of a cohesive visual language and design system in Figma, encompassing typography, color palettes, and iconography, ensuring a professional and industry-standard appearance tailored to the target audience, including managers, sales representatives, leads, construction professionals, and future software users.• Applied responsive design principles meticulously to ensure an optimal user experience across various devices, including the specific consideration of compatibility with iPads frequently used on construction sites. Show less

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  Uvation

  Oct 2023 - now

  UI/UX Designer

  • Conducted comprehensive design audits for the current dashboards, meticulously analyzing functionalities, user interfaces, and user experiences to identify areas for enhancement and optimization.• Explored and evaluated new features and updates for dashboard platforms, employing a strategic approach to remain at the forefront of industry trends and user expectations.• Managed and executed a complete overhaul of UI elements across 6 distinct platforms, including support systems, product purchasing interfaces, and core brand identity elements. This involved a meticulous process of rebranding and streamlining to ensure consistency and alignment with brand standards.• Took charge of project management for the UI progression, overseeing the implementation of design improvements, coordinating timelines, and ensuring seamless collaboration among team members.• Conducted in-depth research focused on user behaviors and preferences to develop targeted design strategies aimed at enhancing customer engagement and retention rates.• Spearheaded the creation of a comprehensive design system, facilitating the seamless transfer of platforms and components while ensuring consistent design language and user experience across all interfaces.• Provided leadership and guidance to a team of 3, fostering a collaborative environment and ensuring adherence to design standards for consistent user experiences.• Thoroughly documented and communicated detailed UI and UX capabilities, compiling comprehensive guidelines and insights to inform design decisions and streamline future development processes. Show less