Jack Schwarte

Experience

• 

  The Onion

  Aug 2011 - May 2012

  Managed local online advertising inventory and reservations.Monitored, analyzed, optimized, and reported on campaign performance using software such as Doubleclick for Publishers and others.Constructed and presented advertising delivery reports to local clients. Assisted with clerical duties pertaining to the office by making myself available to multiple departments and executing job duties assigned to me.Archived print media by insuring all papers were stored in chronological order and easy to find when needed.Aided in secretarial duties by interacting with visitors to the office and guiding them to their intended meeting.

  • Ad Operations Intern

    Feb 2012 - May 2012

  • Office Intern

    Aug 2011 - Feb 2012
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  Chicago Tribune Media Group

  Oct 2012 - Apr 2014

  • Ideated and executed media strategies with clients across digital and print that fulfilled client needs and delivered against key objectives.• Identified potential leads, met quarterly sales goals, and attributed to increased revenue for ad sales department.• Managed and developed relationships with existing and new client accounts with great attention to detail and superior client service. Act as a consultant to customers and suggest ideas to better optimize their advertisements.Plan, schedule, and implement client ads in our system to generate the best response for their ads. Develop professional relationships with customers by going above and beyond for them and ensuring they are satisfied with our service.

  • Client Services Representative

    Jul 2013 - Apr 2014

  • Inbound Advertising Representative

    Oct 2012 - Jul 2013
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  Mindshare

  Apr 2014 - Aug 2016

  • Lead media planning, recommendation, buying, and execution process for multi-million-dollar digital content programs across display, mobile, and social for CPG brands.• Stewarded live campaigns through project management on creative deliverables, monitoring of placement delivery and pacing, and analysis on reporting to determine optimizations that deliver against KPIs.• Presented media recommendation decks to key business clients that illustrated adaptive thinking across digital platforms.• Acted as primary point of contact and developed strong relationships with strategic marketplace partners and brand clients to ensure a seamless flow of communication and all success metrics were met.• Created up to date POVs on marketplace rates and conditions that drove internal buying and negotiating processes to ensure high quality executions that further brands objectives. Show less

  • Senior Associate, Digital Investment

    Jun 2015 - Aug 2016

  • Associate, Digital Investment

    Apr 2014 - Jun 2015
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  Onion, Inc.

  Aug 2016 - Sept 2017

  Media Strategist

  The Onion | A.V. Club | ClickHole | The Takeout

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  Fusion Media Group

  Sept 2017 - May 2019

  Senior Media Strategist

  The Onion | A.V. Club | ClickHole | The Takeout | Deadspin | GizmodoJalopnik | Jezebel | Kotaku | Lifehacker | Earther | Splinter | The Root• Developed branded content and media strategies to effectively drive brand performance goals utilizing video, social, and display channels across our 13 owned properties.• Ladder audience insights into a clear framework for creative solutions through defined briefs and guide conceptual and creative development to align with overall strategy.• Analyze performance data and campaign results, and work with internal teams to optimize live campaigns and propose innovative, learnings-based solutions on new campaigns.• Create decks or other sales materials for client presentations and assist in presenting materials to key business contacts.• Negotiate buys and manage media agency relationships for key content, video, social, and display buys in order to grant efficiencies and drive revenue.• Lead and manage a team of digital sales planners supporting pre-sale media efforts and ensure each proposal submitted implements effective media strategies.• Built digital media plans in support of a national sales team ranging from upper funnel awareness driving tactics to lower funnel consideration and intent tactics.• Managed and secured digital inventory across multiple platforms and conducted periodic forecasts in DFP to ensure media plans would deliver in full.• Aggregated research and audience statistics using Comscore, Quantcast, and MediaRadar to highlight our alignment with a brands target audience.• Coordinated with internal teams to ensure proper plan implementations were met. Show less

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  Chicago Cubs

  Jul 2019 - Oct 2022

  Grounds Crew - Part Time

  • Perform general baseball field maintenance which includes preparing, maintaining, and repairing all field, bullpen, mound, plate and warning track areas• Assist with batting practice set-up and tear down, infield tarp deployment and removal• Perform turf grass management including mowing, edging, sodding, aerating, topdressing, irrigation repairs as well as assisting with fertilizer and pest control applications

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  Fandom

  Aug 2019 - May 2020

  Media Strategist

  • Owned and managed RFP process from start to finish by spearheading development ofcontent and media strategy in the pre-sale phase, and leading activation andexecution of the plan once sold.• Delivered best in class customer service to partners using a client-centric white glove approach toensure sold campaigns exceeded objectives.• Effectively communicated our value proposition and best practices to educate clients onhow our strategy and plans can achieve their objectives.• Analyzed and optimized digital performance data against creative messaging, audiencetargets, and cross channel allocations to achieve campaign KPIs and inform futurecampaign strategies.• Drove external and internal projects involving cross functional teams to ensure tasks arecompleted in a timely fashion Show less

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  Samsung Ads

  May 2020 - Oct 2021

  • Designed and executed data driven content and audience strategy solutions, optimizing incremental reach and measurement effectiveness for CTV advertisers.• Provided high tough client support, proactively delivering audience insights and optimization strategies to improve campaign performance.• Worked closes with ad ops, product and engineering teams to refine CTV campaign execution and troubleshoot technical issues. • Managed the internal RFP process and worked cross functionally with varying departments to ensure timelines/goals were met• Implemented sales processes adopted company-wide that helped streamline and organize internal communication streams• Developed turnkey verticalized core sales packages based around specific client goals and KPIs.

  • Client Solutions Manager

    Feb 2021 - Oct 2021

  • Sales Planner

    May 2020 - Jan 2021
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  Amazon

  Nov 2021 - May 2022

  Senior Sales Account Manager

  • Develop annual media strategies and audience engagement recommendations for growth based on overall advertiser goals and objectives.• Evaluate success metrics and perform in-depth analysis to form and deliver actionable recommendations to drive campaign performance for short and long term advertising strategy.• Educate advertisers on performance metrics, insights, and how to drive greater results on Amazon.• Work cross functionally with sales and other Amazon partners to drive incremental revenue. Show less

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  Samsung Ads

  May 2022 - Sept 2023

  Client Solutions Manager

  • Led strategic development for large CPG and Retail accounts, creating tailored CTV ad strategies within the Samsung Ads ecosystem to drive engagement and revenue.• Provided in-depth audience segmentation analysis, performance trends, and product adoption opportunities to maximize client success. • Partnered with internal teams to refine pre-sales processes, enhance audience forecasting, and improve technical troubleshooting for seamless campaign execution.• Serve as lead contact for all day-to-day client communication, ensuring exceptional white glove service.• Lead client business reviews to retain and grow revenue, using data and analytics to drive successful upsells on accounts.• Collaborate with Marketing team for custom ideation and marketing solutions, providing specific overview of client’s objectives and goals.• Manage the internal RFP process and work cross functionally with varying departments to ensure timelines/goals are met• Implemented sales processes adopted company-wide that helped streamline and organize internal communication streams• Developed turnkey verticalized core sales packages based around specific client goals and KPIs. Show less

• 

  Adelaide

  Oct 2023 - now

  Senior Customer Success Manager

  • Develop and implement attention strategies across CTV, display, and OLV channels to achieve measurable outcomes for enterprise clients• Act as the primary strategic partner for high-value accounts, leading end-to-end campaign execution from RFP to campaign wrap• Deliver data-driven insights and actionable recommendations to enhance campaign performance and maximize desired brand outcomes• Collaborate with Sales, Product Marketing, and Revenue Operations to standardize offerings and improve internal and external campaign workflows. Show less