Devashish Chowdhury

Experience

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  Ion Exchange India Ltd

  Jan 1993 - Jan 1996

  Project Officer
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  Ing Tech Engineering Co

  Jan 1996 - Jan 1998

  Sales Executive
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  Wipro

  Apr 1998 - Nov 2001

  Area Sales Manager

  Reported to the Regional Business Head and managed two assistants as well as distributors of ophthalmology, orthopedic & general surgery products; established sales objectives and actionable plans for sub territories, and projected expected sales volume and profit for existing and new products►Maintained sales volumes, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators & competitors►Prepared the business plan for ophthalmology products, introduced the products and achieved business plan for consecutive years. ►Built the channel for low-end products & worked with top customers for high-end Excimer Laser systems. ►Maintained knowledge by attending educational workshops, reviewing professional publicationsAchievements✔Part of the global team to close 1st Excimer Laser worth INR 1.25 Cr.✔Managed the hip implant & orthopedic tool business for west India worth INR 1.5 Cr✔Sold the first portable Gas Chromatograph from Agilent✔Generated territory sales of INR 1.5 Cr the in the 1st year of operation handling GC, GCMS, Spectrophotometers, Centrifuges etc✔Balanced the portfolio of ophthalmology, endoscopy, & orthopedics products via channel & direct sales✔Increased business from INR 21 Lacs -INR 2.1 Cr in 3 years in Gujarat - handled through channel sales ✔Major accounts were handled directly & closures at Breach Candy Hospital were vital installations✔Trained by Aesculap for Hip & Spinal Implants, and at Fujinon for flexible endoscopy system✔Participated in a Six Sigma project Show less

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  Johnson & Johnson Medical India (JJMI) Ltd.

  Dec 2001 - Jan 2013

  Business Manager

  Regularly promoted to assume increasing responsible leadership positions reaching the position of Business Head providing leadership to the Desk Top business and lifesaving vaccine business through the Sales team & Channel Members pan India.►Led, developed & implemented the region’s business plan in line with commercial strategy►Partnered with the Global and National Marketing teams to customize plans for a local audience►Recruited, trained & developed a well-motivated team of employees and partners►Forged and grew relationships with key opinion leaders, government agencies and the industry as a whole►Worked with select institutes to create awareness, utility, cost effectiveness of the products►Provided valuable inputs for pre & post launch global product strategies.Achievements✔Turned around the Lifesaving drug business from INR 9 Cr to INR 24 Cr in 30 months✔Revamped the sales team hiring 30% young & energetic talent to get a good mix of youth & experience ✔Created a highly motivated team with a go-getter attitude through defining clear objectives, allocating resources, providing developmental opportunities and fair reward✔Encouraged the team to build brand Vision such as “Club 80”, “Break the Barrier”, “Chak De 120K” ✔Achieved growth of 15% Y-o-Y by focusing & managing the desk top business with channel partners✔Bagged the first order for Fusion V 5,1 FS, a top of the line system, from Jaslok Hospital.✔Created “Costing Tool” enabling the sales team to close large accounts across India✔Introduced low cost-high impact “CME in a box” to touch Clinicians & paramedics✔Implemented “DT-ReVital” to considerably increase consumable sales & move 15% to automation✔Developed & nurtured KOL relations to gain their insights in “advisory board”✔Partner enablement programs like Lead management, built value proposition, marketing campaigns, ROI analysis to build techno-commercial competence in the partner organizations, and Partner recruitment & training . Show less

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  Kedrion Biopharma

  Feb 2013 - Jan 2015

  Country Manager - India & South Asia

  Responsible for full country level P&L and setting goals and milestones for the organization’s Business Strategy across product lines, with accountability for Operational Management, ensuing day to day operations are running smoothly & cost effectively as well as driving the overall business strategy in the territory►Made strategy blueprints for ROI/market share growth, operational efficiencies and resource optimization►Overseeing overall financial management, planning, systems and controls►Planning, controlling and directing team activities to attain organizational objectives►Guiding team activities to build sales volume from existing and potential markets►Building a fair & transparent culture where people want to learn and grow►Managing all customer oriented processes including Customer feedback to ensure high Customer Satisfaction score.►Proactively establishing and developing healthy relationships with key accounts’ decision-making teams and periodically interfacing them with key stakeholders.Achievements✔Helped set up Indian entity ¤tly in the process of building a strong 2nd layer of leadership team✔Identified and managed 3rd party service providers such as Supply chain, HR, IT, Finance✔Managed the seamless transition of business from partners & J&J✔Bagged the biggest order of Lifesaving drug (INR 6.3 Cr) in overall performance of (INR 54 Cr) Show less

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  Ortho Clinical Diagnostics

  Feb 2015 - Apr 2017

  Marketing Lead - Clinical Laboratories (India & South Asia)

  Reporting to Managing Director, appointed to lead the Marketing function for SAARC countries during transition to Carlyle Technologies. Worked closely with global marketing teams & represent India at global marketing council.◗ Established Brand Equity for OCD through multiple close & intense customer engagements to mitigate risk ensuring seamless crossover to Carlyle. Over 99% customers retained.◗ As custodian of franchise profitability, implemented annual marketing plan with tools, activities & campaigns to surpass sales budget. Successfully launched Lab automation business worth $1.5M at Medanta, Gurgaon & engaged Top 20 Accounts for automation accelerating pipeline growth — over $4.5M in opportunities — in 12 months. Added high end analyzers 20% above business plan.◗ Successful marketing campaigns like Results Matter, Save Water – Go Green, Club of 1000, Zoom 600 etc — drove the sales team to close revenue upwards of $51M.◗ “do-Well” marketing campaign led to growth of focused immunoassay by 30%. This campaign also got recognition from Global Marketing Council. Show less

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  Medikabazaar

  Feb 2018 - Jun 2019

  Vice President Operations

  Led ground-up development and scalable expansion of sales team covering pan India. Engaged Large Hospital accounts to close deals for best-in-class surgical solution enabling clinicians for better treatment pathway. Reported to the EVP ◗ Delivered $0.5M recurring revenue, for HIPEC systems, from referral hospitals like CMC Vellore, AIIMS New Delhi which was critical to attract private equity investment.◗ Launched new devices in Uro-Oncology for HIVEC systems, Neurosurgery, & Laser therapy accelerating pipeline growth — over $3M in opportunities — in 15 months. Closed major deals at KDAH & Apollo valued at $1M.◗ Set up Dental Lab for Zirconia crowns in strategic partnership with CBC Corporation (India) Pvt Ltd targeting premier dental centers of Mumbai to contribute over $1.5M revenue. Show less

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  Abbott Healthcare

  Jun 2019 - Jun 2020

  Marketing Manager

  As member of leadership team and direct report to CEO, set forth strategic vision and executive charter to drive sales, innovation, and new partnership opportunities for leading last mile diagnostic provider for critical care served at 3000 hospitals across India.◗ Played integral role in innovative customer engagements growing installation base and revenue to $12M across India & South Asia.◗ Support sales team to exceed budget & contribution by reagent promotion programs like Ramp-up & ValuX growing Y-o-Y revenue by 30%.◗ Spearheaded strategic projects of Uberization of Blood Gas Testing, Radiology & Lab in a bag opening opportunities to add $2M consistent revenue per annum. Show less

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  Rivaara Labs

  Jul 2020 - now

  Commercial Director

  As head of sales with $4.2M P&L, reporting to the CEO, manage direct sales & marketing organization size of 36 (5 RBM’s) supported with sample logistics, and sales operations across Pan India. Oversee revenue generation and pioneer steps to become #1 in molecular testing in 5 years.◗ Commercialized 12 molecular testing labs in 12 months, accelerating speed to market through robust sales model critical to closing over $10M in contract value and $4.2 of revenue.◗ Championed transition from traditional diagnostic marketing to branding arrow markers offering robust solution for critical care patients. Won major deals in 18 Top hospitals across India.◗ Devised and executed lateral strategy, positioning molecular testing technology as platform of choice for stand-alone laboratories. Closed major enterprise tie-ups with 30 mid-sized standalone laboratories.◗ Developed bespoke sales training, enablement, and CRM platform, enabling sales organization to scale and evolve in response to market shifts, new opportunities, and strategic priorities. Show less