Erin Williams

Experience

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  Michigan State University

  Sept 2011 - May 2013

  Broad Scholar Program

  • Selected to participate in Broad Scholar Program through a competitive application process• Responsible for assisting a Broad College faculty member with various research projects• Conducted business research on a large number of worldwide companies utilizing internet tools such as Wharton Research Data, Factiva and Google Finance• Utilized MS Office products to compile and input researched data including stock performance, competitor information, and merger and acquisition activity for subsequent faculty research and analysis• Participated in weekly meetings with Broad faculty Show less

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  The State News

  Jan 2014 - May 2014

  Marketing Intern

  I worked on a team of four marketing interns to enhance the paper's marketing efforts. At the end of this experience I was awarded Marketing Intern of the Year.• Responsible for working with the marketing team to create a cohesive marketing plan for the 2014 spring semester• Generate and execute unique events and promotions for the paper• Created relevant social media campaigns using Facebook, Twitter, and other blogging sites• Worked with the advertising team and sponsors to collaborate on events and promotions effectively• Used research to determine if marketing efforts were effective Show less

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  Communication Associates, Inc.

  Jun 2014 - Aug 2014

  PR & Social Media Intern

  As the PR & Social Media Intern I supported account executives and worked directly with the CEO on client accounts. This included:• Preparing and attending client meetings and assisting in managing client accounts• Making relevant, up-to-date social media posts for multiple client accounts while also responding to incoming inquiries• Conducting research on client accounts in order to • Copywriting informative and accurate press releases• Assisting in the creation of marketing materials for the 2014 Ultimate Homearama® and Bedrock Real Estate Show less

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  The State News

  Jul 2014 - Jun 2015

  Marketing Manager

  I handled all aspects of marketing for the paper. Responsibilities included:• Creating daily social media posts to enhance the paper’s brand image and increase following while maintaining the goals of editorial and sales• Working with sponsors as well as other departments within The State News to build and implement a cohesive marketing plan• Planning and executing events and promotions for the paper to engage students and other readers• Coordinating events with fundraising goals for local charities• Directing a team of five marketing interns Show less

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  BNP Media

  Jul 2015 - Jun 2021

  As a Marketing Specialist, I was responsible for all aspects of marketing for multiple B2B brands and trade shows/events across a variety of industries.This included:• Managing event and brand promotions to create a seamless campaign across multiple platforms (print, online, digital, social)• Creating and executing relevant email marketing campaigns, including designing, testing, and deployment• Coordinating design and delivery of onsite event materials• Analyzing marketing reports and research to leverage a competitive advantage in the marketplace• Initiating new marketing strategies to increase event attendance and ROI Show less As an Events Marketing Coordinator, I handled the marketing for multiple B2B events ranging from large-scale trade shows to intimate award ceremonies.Responsibilities included:• Executing event promotion and brand management through print, online, and digital channels• Creating relevant email marketing campaigns, including designing templates, managing lists, and scheduling deployments• Overseeing printing of onsite event materials, such as signage and workbooks• Understanding marketing reports and analysis of various campaigns• Assisting other event marketing coordinators with larger event tasks when necessary Show less

  • Senior Marketing Specialist

    Apr 2021 - Jun 2021

  • Marketing Specialist

    Sept 2017 - Apr 2021

  • Events Marketing Coordinator

    Jul 2015 - Sept 2017
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  Health Alliance Plan

  Jun 2021 - now

  I facilitated team assignments, managed cross-functional resources, and oversaw enablement and execution of digital channels including email, text and print. Using data and strategic insights, I led the outbound channel team to create customer-first campaigns for sales, retention, and renewals.Other highlights include:• Leading strategic development of outbound digital channels collaborating with cross-functional IT and creative teams• Championing the addition of new audiences to email and text channels while enhancing in-market campaigns• Reducing print costs for new to Medicare marketing program• Developing standard deployment processes for automated marketing campaigns• Ensuring adaptive learning from past campaigns to guide future decisions and evolve with channel best practices Show less In this role, I was the channel owner for email and text. I am part of an innovative and results-driven digital team working to enhance HAP's digital engagement.This included:• Implementation of Salesforce Marketing Cloud and Relay Network• Managing content calendars and work cross-functionally with marketing, communications, and IT developers to deploy campaigns• Consulting with marketing managers on how to best use digital channels to meet business goals• Tracking, analyzing, strategizing, optimizing and socializing recommendations for digital campaigns• Journey mapping to provide a connected digital customer experience• Collaborating with communication specialists to adapt messaging for digital channels Show less

  • Outbound Marketing Consultant

    Oct 2024 - now

  • Outbound Strategy & Enablement Manager

    Feb 2023 - Oct 2024

  • Senior Digital Marketing Specialist

    Jun 2021 - Feb 2023
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  Mother Untitled

  Oct 2024 - now

  Volunteer Local Chapter Lead

  • Coordinated community networking events that educated and empowered local mothers.• Collaborated with local businesses and organizations to secure sponsorships and donations• Developed and implemented outreach strategies that expanded the organization's brand awareness in Detroit, fostering a supportive network for mothers in the community.• Created and distributed informative materials, including newsletters and social media content, to raise awareness about the Mother Untitled mission and its impact on work and family options for women• Facilitated Author Talk about THE POWER PAUSE by Neha Ruch (Penguin Random House) a first of its kind guide for women on career breaks Show less