Fırat Babatonguz

Experience

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  Yapı Kredi Emeklilik

  Sept 2003 - Dec 2013

  Maintain the realization of direct marketing activities including customer communication, cross sell, retention, acquisition of new customers in coordination with relevant departments,Define and drive customer segment strategy/value proposition and translates strategy into products, channels, service delivery targets,Manage digital communications of the Company (websites, mobile applications, SEO, social media, e-mailings etc.). Realization of all ATL and BTL activities for the empowerment of the brand Realization of Group Pension and Life sales activities

  • Direct Marketing and Segment Management Supervisor

    Mar 2010 - Dec 2013

  • Marketing Specialist

    Jul 2007 - Mar 2010

  • Corporate Sales Specialist

    Sept 2003 - Jul 2007
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  Allianz Türkiye

  Dec 2013 - Nov 2017

  Design, orchestrate and improve customer experiences by ensuring consistency across all channels of customer interaction. Execute CX methodology governance, coordinate and ensure mindset transformation among all involved departments for P&C and Corporate LOBs,Lead the P&C and Corporate teams for CX project and improve customer journeys,Provide customer and market insights (NPS, market research, customer interaction data) to set strategic direction and to provide basis for idea generation and testing in product management,Define offer value proposition, agree on final price and business case led by product provider, lead the product launch story, monitor product performance, benchmarking. Show less

  • Customer Experience Manager, Product Manager

    Mar 2016 - Nov 2017

  • Customer Insight and Satisfaction Supervisor

    Dec 2013 - Mar 2016
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  AgeSA Hayat ve Emeklilik

  Nov 2017 - now

  • Customer Management, Corporate&Brand Communications and Strategy Group Manager

    Dec 2021 - now

  • Customer Strategies and Experience Manager

    Jul 2020 - Dec 2021

  • Customer Experience&CRM Unit Manager

    Nov 2017 - Jul 2020