Rucha Upadhye

Experience

• 

  L&T Infotech

  Dec 2011 - Feb 2013

  Software Engineer

  Responsibilities undertaken:1. Testing of Mobile Device Applications for platforms like iOS, Android, Blackberry, Windows 2. Developing test cases for the Mobile Device applications3. Performing positive, negative and regression testing for all applications to ensure minimum number of bugs in the application4. Creating bug reports for the test applications5. Software Development for iOS platform

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  Neo@Ogilvy

  Apr 2015 - May 2015

  Digital Marketing Intern

  I have completed 2 months internship at Ogilvy & Mather Mumbai where I was part of Digital Media Planning team. During my internship I have worked on exploring Mobile Marketing opportunities across brands like Pfizer, cordlife, citrus pay, castrol and many moreResponsibilities undertaken:1. Managing Media Campaigns2. Preparing Digital Strategies for different brands

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  Vodafone Idea Limited

  Jul 2016 - Sept 2019

  Assistant Manager

  CUSTOMER VALUE MANAGEMENT – CORPORATE MARKETING1. Product Management: • Creation of segmented products for intents like Revenue Enhancement, Churn Reduction, Drop in Usage, based on usage patterns and consumer buying behavior.• Planning and proposing new products after regular analysis of the previous results and current market and customer behavior.2. Campaign Management:• Roll out of marketing campaigns and launch of segmented products in coordination with various teams as a part of Communication marketing strategy for Haryana circle• Coordination with various teams – Corporate/Circle product team for approvals, Revenue Assurance and IT teams so as to run the campaigns successfully.BUSINESS ANALYTICS – CORPORATE MARKETING1. Predictive Modelling: Development and roll-out of analytics framework that help identify customer segments using SAS-EG and SQL2. Customer Segmentation: • Customer segmentation basis Geography and Customer Demographics• Analyze and deep dive into customer behavior and patterns to identify market opportunities • Develop analytics-driven insight modules to identify revenue opportunities and address business problems in both Prepaid and Postpaid 3. Market Intelligence: Undertake market visits periodically to get insights on competitor customer. Maintain complete dashboard of competitor customer profiles Show less

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  HDFC Bank

  Sept 2019 - Feb 2023

  Digital Marketing Specialist

  Key area - Paid Performance Marketing- Planning, designing and tracking Paid Performance campaigns on Google, Youtube, Discovery- Optimising the campaigns to improve efficiency and better CoA & ROAS- Tracking end-to-end marketing funnel for the campaigns deployed- Interest based targeting by using 'look-alike' base for Facebook and Google campaigns- Introduced use of Personalization in the campaigns through Google Responsive Search Ads

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  IDFC FIRST Bank

  Mar 2023 - now

  Growth Manager