Jorge Luque Garcia

Experience

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  TELEFÓNICA MOVILES ESPAÑA S.A.

  Sept 2008 - Jun 2009

  Intership

  Internal Customer data base management, customer support and coordination of small projects.

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  Optimi

  Jun 2010 - May 2011

  Junior Service Engineer

  Customer, Vodafone ES and Global.Drive-Tests processing and network tester., statistical and KPIs analysis, report and graphic development. Experience with operators and vendors in GSM, UMTS, HSPA HSPA+, DC-HSPA technologies. Use of radio measurement tools XCAL and processing tools XCAP.

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  Ericsson

  Mar 2011 - now

  Drive marketing of specific products, starting point: Ericsson Radio System RAN software portfolio, specifically NR RAN. Drive the development strategic marketing plan and execute analysis to define business and growth opportunities. Define, execute, and evaluate impact on target audience. From set marketing plans develop content, proof points, and assets for relevant thought leadership topics, direct (demand generation) and select in-direct (sales enablement) communication channels.Create portfolio positioning and preference, and craft messages, articulate and demonstrate the customer value of our offerings. Drive message testing with external parties when applicable. Identify and drive customer success stories and reference cases. Drive launch, planning and execution of marketing activities.Drive partner marketing activities with relevant partner companies to support business plan and positioning. Define, develop, and implement portfolio and marketing concept naming. Secure successful participation at physical and virtual customer and industry events. Drive demo creation for events and customer engagements. Act as subject matter expert and business builder at events. Work cross-functionally with stakeholders such as campaign & activation, external communication, product management, pre-sales, sales, commercial management, strategic marketing, marketing programs and agency partners. Show less Be Responsible for analyzing, designing & developing commercially viable service solutions and proposals for customers in the South East Asia Region.· Analyze customer technology, define business requirements & participate in risk analysis.· Develop technical presentations & proposals, drive customer presentations including director/C- level customers.. Lead Strategic Projects, Trials & PoC Initial deliveries for new solution.. KPI and Acceptance strategy & review. Scoping and proposal for new solution.. Performance Proactive analysis to expose customer network pain points and sell HW, SW and services.. Respond to functional and technical elements of RFIs/RFPs.. Convey customer requirements to Product Management and Sales Technical Services teams. Show less Responsible for analyzing, designing and developing commercially viable end-to-end technical RAN Network and Design solutions based on the customers specifications and business needs:• Collect customer requirements from RFQ or directly from customer.• Propose scope of work for a design or optimization service.• Estimate cost of sales for a service proposal • Document and present a service offering, including customer (C-level) Responsible for short and long-term profitable business working closely with the sales account team to translate the customer need and technology opportunities into detailed technical offerings, solutions and proposals. Show less

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