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Luv Chaturvedi

Luv Chaturvedi

Brand Services Associate

Followers of Luv Chaturvedi1000 followers
location of Luv ChaturvediPune, Maharashtra, India

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  • Timeline

  • Skills

    Advertising
    Brand Development
    Brand Management
    Business Development
    Business Planning
    Business Strategy
    Competitive Analysis
    CRM
    Cross-functional Team Leadership
    Customer Relationship Management (CRM)
    Data Mining
    Digital Marketing
    E-commerce
    Entrepreneurship
    Integrated Marketing
    Internal Communications
    Leadership
    Management
    Marketing
    Marketing Communications
    Marketing Management
    Marketing Strategy
    Market Research
    New Business Development
    Omni-Channel Marketing
    Online Advertising
    Online Marketing
    Performance Management
    Program Management
    Project Management
    Sales Management
    Social Media Marketing
    Strategic Marketing
    Strategic Planning
    Strategy
    Team Management

  • About me

    Award-winning Chief Marketing Strategist with 18+ years of experience driving Business transformation, omni-channel Marketing innovation, and revenue growth for global Brands. Proven expertise in scaling Marketing operations, leading Brand transformation, and aligning sustainable Marketing practices with organisational goals. Recognised for leveraging AI-driven tools and data analytics to optimise Marketing performance, enhance customer engagement, and drive ROI. Adept at leading cross-functional teams, fostering collaboration, and delivering measurable impact through strong story-telling and agile execution. Double Master’s degree holder with an MBA from the triple-accredited Henley Business School, UK and a Full Time Post Graduate in Communication Management from Symbiosis Institute of Mass Communication, India. Certified by Google and ISB, Hyderabad.

  • Education

    • Symbiosis Institute of Mass Communication, India

      2003 - 2005
      Post Graduate in Mass Communication Advertising

      Activities and Societies: Coordinator - Advertising for 'Fest-O-Comm' - SIMC's Annual Cultural Festival.

    • Gujarat University, India

      1998 - 2001
      Bachelor of Business Administration (BBA) Marketing, Finance

    • Henley Business School

      2011 - 2013
      Master of Business Administration (MBA) Business Administration and Management, General

      Activities and Societies: Key Member of the 'Meet the Alumni' Programme at Henley Business School. Member of the Annual Championship Winning Softball Team. Dissertation titled 'The Role of Strategic Alliances in Europe’s Automotive Industry: developing proposals for Ford Motor Company’s sub-B vehicle strategy’. Sponsor: Ford of Europe, 2013.

  • Experience

    • Leo Burnett

      Feb 2006 - May 2008
      Brand Services Associate

      Strategic Marketing and Brand Management for Bajaj Auto Ltd. (Bajaj Pulsar), Fiat Tata JV, and VVF Ltd. (Doy Care)

    • Tata Asset Management Ltd.

      Jun 2008 - Dec 2010
      Manager - Marketing

      Strategic Lead for all internal and external brand communication including Above-the-line, Below-the-line and Online Marketing for the organisation in India, Dubai and Mauritius. Produced sustained sales growth and increased market share for the organisation in the asset management sector.

    • BBDO/proximity India Ltd.

      Jan 2011 - Sept 2011
      Client Services Director

      Led the marketing activities involved in BBDO’s continued foray in the advertising sector in India. Strategic Brand Head for P&G Gillette (Singapore & India), Research In Motion (BlackBerry, London & India) & DHL (India).

    • Henley Business School, UK

      Oct 2011 - Mar 2013
      Full Time MBA

      General Management, with a focus on Strategic Alliances, Leadership & Change, and International Business.

    • Bates CHI&Partners

      Jul 2013 - Nov 2014
      Group Brand Director & Business Head

      Headed key businesses & led the brand development for Dell, Ashok Leyland & Fruit Shoot. Was responsible for new business development & leading the organisation to a position of strength in the Indian marketing communications sector.

    • DDB Mudra Group

      Jan 2015 - Apr 2016
      AVP - Brand Engagement

      Led key businesses across Retail (Big Bazaar, Ezone) & Real Estate (Shapoorji Pallonji), and was responsible for new business development. Helped build brands that create conversations, inspire movements, and influence change in their respective segments.

    • Jio

      May 2016 - Feb 2022

      Responsible for the development and implementation of a marketing communications & brand engagement strategy for Reliance JioMoney, Jio's financial ecosystem. Led the planning and production of effective branding & marketing campaigns for the app, consumer & merchant portals, and for JioMoney's association with industry partners like Uber, Ola, Mumbai Indians, Reliance Retail, Big Basket, Sodexo and BookMyShow. Built the brand's footprint through digital payment education & last mile financial inclusion across the consumer journey among merchants, customers and institutions. Show less

      • AVP & Head - Marketing & Branding at Jio Financial Services

        Apr 2019 - Feb 2022

      • GM, Marketing & Head - Marketing Communications at Reliance JioMoney

        May 2016 - Apr 2019

    • Independent Brand & Marketing Consultant

      Mar 2022 - Dec 2023
      Independent Brand & Marketing Consultant

      Partnering SMEs & Start-ups to identify growth opportunities and scale sales profitability with measurable results, using a focused data-driven approach.

    • Electronica Finance Limited

      Dec 2023 - now
      Head of Marketing

  • Licenses & Certifications

  • Volunteer Experience

    • Donor

      Issued by HelpAge India on Apr 2013
      HelpAge IndiaAssociated with Luv Chaturvedi

    • Donor/Fund Raiser

      Issued by CARE on Apr 2011
      CAREAssociated with Luv Chaturvedi