Arielle Winfield

Experience

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  Her Campus Media

  Sept 2013 - Sept 2015

  Social Media Specialist

  Managed and created content for the UPenn Chapter's Instagram account (increased follower count by over 270%), promoted the Her Campus website, and developed/implemented strategies to improve user count on both the Instagram page and the Her Campus website.

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  Tommy Hilfiger

  Jun 2015 - Sept 2015

  Global Communications and Public Relations Intern

  Developed Tommy Hilfiger’s LinkedIn and intranet improvement strategy through competitive research, published articles on the company intranet and to send in a daily Tommy News E-blast, organized the showroom, processed send-outs/returns using FashionGPS, and assisted backstage photographers at the New York Fashion Week spring '16 collection runway show.

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  Heylifestylee.com

  Feb 2016 - now

  Content Creator + Influencer

  Experienced social media blogger and influencer with the ability to curate engagement driving content. Arielle's partnerships with brands assist them in extending their reach to new and target markets. The resulting benefits are increased social media visibility, brand consideration, product sales, and overall growth. She is also a public speaker and has addressed audiences through keynote addresses, panels, podcasts, and television or Youtube shows. Niche content focused on lifestyle, fashion, and travel. Past brand collaborations include GoDaddy, The New York Times, CVS Pharmacy, Dr. Dennis Gross Skincare, MTV's TRL, and more. Show less

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  Under Armour

  May 2016 - Aug 2016

  Basketball Global Marketing Intern

  Developed Under Armour's go-to-market strategy for the NBA Combine utilizing a $300k budget, researched and analyzed competitor marketing campaigns to drive recommendation strategy to increase cultural relevance, created a bi-weekly basketball brand newsletter to keep company updated on current department activations, and assisted in organization of one of Under Armour's largest and most profitable event to date, the 2016 Summer Sample Sale ($100 million +).

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  Morgan Stanley

  Jul 2017 - Jun 2019

  Marketing Analyst

  Planned and executed 20+ national/international premium events per year for firm’s private wealth advisors and ultra high net worth clients (net worth $20 million+) including activations at US Open, The Players Championship, etc.; Increased financial advisor productivity and streamlined advisor communication with clients by utilizing firm’s newest technology platform, Next Best Action (NBA); Managed team’s metrics reports for NBA, budgets, and event results; Performed wear-out analyses on in-market advertisements; Wrote and edited copy for division’s quarterly magazine, Insights & Outcomes (1,000+ copies printed and distributedthroughout firm/to clients); Managed planning/design process for firm’s holiday card 2017 and 2018 (won multiple industry awards each year); Created weekly report to update CMO Audrey Choi on current market trends, divisional updates, and team performance metrics; Created Marketing’s first intranet page where colleagues can find department updates, resources, etc. and more. Show less

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  Sessions

  Apr 2019 - Jan 2024

  Founder and CEO

  Sessions is the content creator marketplace. Sessions provides a new platform for content creators to monetize their work in a sustainable way. Spearheaded by visionary founder and CEO, Arielle Winfield, Sessions aims to create a platform to provide a form of universal basic income to the creator economy, helping ensure that creatives of all walks of life are paid appropriately for the incredible value they add to society.

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  Arielle Winfield Consulting

  Aug 2019 - now

  Chief Executive Officer

  Tailored consulting services in marketing, communications, and business development. Arielle has worked with high profile clients including Matter Neuroscience, and Infinity Song, a talented RocNation-signed family band. The band worked with Kanye West on his album, Jesus is King, and Arielle was a part of Kanye West's new project development, Infinity Song’s tour planning and execution, and more. Experience in: event production/hosting, public relations, editing, ad planning, social media marketing, strategy and management, creative direction, talent acquisition, fundraising, client relations, branding, content, creative writing, market researchIndustries include: networking, strategy, analytics, marketing, communications, social media, software, consulting, business development Show less

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  Harvard-Westlake School

  Sept 2023 - now

  Member of the HW Works Board of Advisors

  Harvard Westlake is one of the nation's top independent schools. HW Works is Harvard-Westlake's private, online professional networking community. Alumni are invited to build relationships with thousands of fellow alumni across different career fields. Along with the HW Works platform, the HW Works program sponsors events that facilitate alumni to alumni and alumni to students connections. The Board of Advisors is meant to help shape HW Works programming and facilitate greater connectivity between campus and alumni stakeholders.HW Works gives students access to:- Database for jobs, internships, and research- Database for alumni at the top 200 companies by market cap both domestically and internationally- Annual career day- The HW NextGen Conference (HW's version of SXSW)- Alumni panel series- Employer information sessions...and more! Show less

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  CEO Connection

  Jun 2024 - now

  Member of the Young Professional Advisory Board

  CEOC is designed to provide members with proactive, curated, customized connections to enhance their career, and provide resources and solutions to the unique challenges they face. The Young Professional Advisory Board provides CEOC and its members with advice from a Millennial and Gen Z perspective.