Experience

• 

  Chs brasil

  Jan 1995 - Jan 2000

  Import assistant

  • Management of import process : software and hardware products;• Contact with freight forwarding companies;• Follow up with Customs clearance;• Responsible for purchase product input.

• 

  Lg electronics brasil

  Jan 2001 - Jan 2006

  Sales analist

  • Responsible for product orders input, negotiation along client’s logistic team;• Client’s and distributor’s support;• Sell in and Sell out management;• Co-creation and execution PSI Report (Purchase, Sales & Inventory);

• 

  Nokia

  Jun 2006 - Jan 2010

  Marketing specialist at nokia

  Marketing Specialist• Global Campaigns adaptation to brazilian Market;• Offline campaigns coordination in order to generate experience to final consumer;• Endomarketing: Elaboration and implementation of internal campaigns;• Market Intelligence: Responsible for Nielsen management report; Consumer’s Insight experience through demographic and social cultural studies; Management of quantitative and qualitative surveys to Projects implementation;• Events: Development and Organization of brand events and product launches;• Media plan support: online and offline;• Incentive projects: Rouanet – Responsible for evaluate Project proposals and action’s development inherent to the Market; Projects: OSESP (Orquestra Sinfônica do Estado de São Paulo), film: A Mulher Invisível (Awarded as Best Product Placement in 2009), Festival do Minuto and Salvador Carnival 2009.• Sponsorship: ATL and BTL activities coordination – Rally Mitsubishi, Track & Field Run Series, VMB (Video Music Brasil – MTV), and Festival de Verão de Salvador;• Budget Marketing Control Show less

• 

  Samsung brasil

  Jun 2010 - Apr 2012

  Marketing intelligence supervisor

   Responsible for the researches in trade marketing area Coop Ads offline, TV and social media management through “Shopping Brasil tool resulting in strategy by category; Studies inside POS with customers and salesforce; Deployment of GFK Survey with trade team in order to understand the brazilian and regional market. Deplyment of BAS research BAS (Brand attitude survey) to trade team Responsible for quartely data collect from top stores in order to set a retail book.• Co-responsible for launch strategy by category;• Creation of weekly reports with performance indicators. Show less

• 

  Msd saúde animal

  Apr 2012 - Apr 2014

  Business intelligence coordinator

  • Responsible for the company Market Intelligence area in Brazil;• Projects execution working together with global team;• Management (execution and analysis) of dashboards to each business unit;• Responsible for Market Weekly News (clipping) to all employees;• Management of sell in company report and competitor’s analysis;• Co-responsible for strategic plan by business unit;• Management of quantitative data of Industry (IMS);• Manage a team with one intern.

• 

  Lg electronics

  May 2014 - Nov 2020

  Trade marketing manager

  Management of Market Intelligence and Business Administration in Trade area.• Responsible for the development of Retail Store Clustering in order to optimize promoter itinerary, POP and display material distribution, shop in shop and visibility budget management;• Co-responsible for 9Box clustering execution per store and category;• Responsible for the development of Trade System Tool to optimize data related to trade, product, in store management and sales areas.• Coop Ads offline, TV and social media management through “Shopping Brasil tool resulting in strategy by category;• Responsible for Project Researches at POS, like brand recommendantion by salespeople, flooring of the brand and main competitors;• Co-responsible for launch strategy defining product distribution per store;Trade Marketing Manager• Management and development of trade plan for regional accounts focusing on performance and sell out, COOP Ads, incentive actions, seasonal campaigns and retailers training Category Trade Manager• Responsible for product strategy deployment in trade area for two categories: Audio and White goods, managing their investments, creating launch strategies, incentive campaigns to salesforce and final consumer• Manage a team with 2 analysts and 1 intern Show less

• 

  Harman international

  Mar 2022 - now

  Gestao de trade marketing