Aliaksandr Halouski

Experience

• 

  Группа компаний РЕЗУЛЬТАТ.БЕЛ

  Nov 2018 - Mar 2019

  PPC-Specialist

  1. Campaign setup: Creating and configuring advertising campaigns on advertising platforms like Google Ads and Yandex.Direct.2. Semantic core: Parsing keywords, structuring them into ad groups.3. Bid and budget optimization: Monitoring and optimizing keyword bids, as well as distributing the budget among various campaigns and ads.4. Ad testing: Creating and testing different ad variations to determine the most effective ones.5. Analytics and reporting: Analyzing the results of advertising campaigns using analytics tools such as Google Analytics and Yandex.Metrica, and compiling reports on the work done and the results achieved.6. Remarketing campaign creation: Setting up advertising for users who have already visited the website or shown interest in the product or service. Show less

• 

  NZR - Новые Законы Ритейла

  Apr 2019 - Dec 2021

  Marketing Manager

  1. Marketing strategy: Developing the company's marketing strategy to achieve set goals.2. Campaign setup and optimization: Setting up and launching advertising campaigns on Google Ads, Yandex Direct, and Facebook Ads. Optimizing budgets for advertising campaigns, setting goals, and metrics.3. Website content creation: Filling the company's website on Tilda with case studies. Writing short articles. SEO optimization of the website and texts.4. Sales: Participating in negotiations with clients, as well as receiving and processing incoming inquiries.5. Internship management: Consulting internships for students, teaching the fundamentals of marketing and internet marketing.6. Recruitment: Searching for and interviewing candidates. Show less

• 

  Pavaga Gaming

  Oct 2021 - Dec 2022

  Head of Marketing
• 

  Betera

  Jan 2023 - now

  • Esports Manager (Team Lead)

    Nov 2023 - now

  • CS Team Manager | Betera Esports

    Aug 2023 - now

  • Esport project manager

    Jan 2023 - Nov 2023