Experience

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  Home access health corporation

  May 1997 - Apr 1999

  Advertising/marketing manager

  Partnered with national retailers on special events and promotions, including Word Team Tennis sport eventsAccountable for planning, negotiating, and purchasing all advertising mediaWorked with Director of Marketing to implement marketing plans and eventsManaged the development, production, and legal/regulatory review of all promotional and collateral materials

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  Noritake inc.

  Apr 1999 - Feb 2002

  Director of advertising and creative services

  Responsible for national and local media planning and buying, departmental budgeting, and creating strategic vision for advertisingDeveloped and implemented marketing/advertising plans, new product introductions, internet strategies, managing brand, and staff developmentCoordinated marketing efforts to ensure branding is used consistently

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  Aero products international inc.

  May 2003 - Sept 2005

  Director of marketing - brand

  Developed marketing and brand strategies, promotions, merchandising, public relations, and advertising Oversaw advertising planning and analysis for general and direct response television, planning and buying consumer magazines, and development of all creativeCreated and managed the marketing budgetSupervised management, e-commerce and redesign of company websiteDesigned marketing plans, effective collateral materials, and managed the outside agency’s relationshipsWork closely with sales as well as outside vendors Show less

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  Medela inc.

  Sept 2005 - Feb 2007

  Director of marketing services

  Conducted agency search and managed $1.3M media-buying budget while supervising a 6 member staffDevised global brand transition to re-brand the name of a proprietary technology, increasing brand awareness and saved $10K+ in transition costsCreated global marketing/communication strategy, retail special strategy for product introductions, and supported product developmentBoosted sales by 9% in a flat category by developing innovative marketing plans Planned innovative global programs with Swiss counterpart and 2 public relations agencies resulting in 2,000+ “Mom’s” enrolled allowing for continued global brand developmentPromoted event in coordination with “World Breastfeeding Week,” inviting specialized consultants to gather for an in-store promotion, resulting in highest achieved turnout to date of 93%Executed first ever reward program for consultants including recruiting judges, criteria, and developed all materials resulting in a database of 125+ lactation consultants & branded Medela into their daily vocabulary Show less

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  Old world industries

  Jan 2007 - Jan 2012

  Director of marketing

  Executed short and long term strategic marketing plans designed to drive sales for the organizationLed a team of 14 professionals to look ahead for market trends to engage consumers, establish pricing, packaging, digital marketing, brand management, consumer research and merchandising policiesManaged departmental budget of over $20MIncreased Peak brand marketing share from 26% to 32% redesigning programs resulting in $1M+ revenueImproved customer targeting by collaborating with research firm to analyze customer demographics and psychographics with a focus on changing all MarCom activities to improve customer targeting, delivering a 6% market share increase taking from the #1 competitor over the last 3 yearsSaved company 273K+ in single product category by bringing print media in-houseSpearheaded successful alliance with the IndyCar® series to be the “Official Motor Oil of IndyCar” and achieved 228M impressions with a value of $1.3M in a single racing seasonAchieved 100% exposure for key product line by launching product placement in Hollywood TV and MoviesManaged brand and served as product manager of wiper blades, resulting in a 93% ownership of category Completed qualitative and quantitative analysis of 155MM dollar industry to develop key messages to increase brand share by 7% over larger, established competitor in the industryDeveloped social media strategy and content increasing Facebook likes from 485 to 25,950 in 3 weeksSuccessfully launched new product line targeted to be a $500 million category Show less

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  The penray companies, inc

  Jan 2012 - Jan 2013

  Vice president of marketing

  Directed marketing strategies and targets, leading market and product research, analysis, and competitor activitiesRedesigned and rebranded company website, increasing unique hits by 1000 per monthCreated smartphone app generating 50+ downloads in a month helping customers determine ROI Established new brand identity and brand differentiation in marketplace increasing exposure 2x Developed new pricing policy, resulting in increased sales margin by 4 points in under 3 months Show less

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  Oso marketing and communications llc

  Jan 2013 - now

  Marketing partner

  Launched online retail sales presence for a client with redesign resulting in a 120% increase in salesCreated promotional program to increase online and social media exposure for client, resulting in a $7M or 20% sales increase the first monthWorked with client on SEO/SEM programs and listed them in first position on Google and Yahoo within 3 monthsDeveloped Facebook lead campaign for a client, resulting in a 2.93% click though rate, more than doubling industry standards and 91 form fills per month with a cost per acquisition of $13.75 Show less