Experience

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  Vue privée

  Jun 2011 - Nov 2011

  Graphic design intern

  • Developed and produced collaterals for art exhibitions and events, inclusive of both online and offline promotional and marketing materials.• Assisted in the production of merchandise and artwork prints, inclusive of the upkeeping of authenticity and certification of artworks.• Supported in the production and preparation of original artworks, prints, and exhibition collaterals for exhibition spaces and live events.

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  J walter thompson

  Jul 2016 - Sept 2016

  Creative intern

  • Supported creative team in the visualisation and development of ongoing campaigns.• Conceptualised and produced case study videos for existing and past campaigns.• Assisted creative team in ideation, development and production of pro-bono creative work.

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  Wieden + kennedy

  Jan 2017 - Jan 2017

  Creative intern

  • Supported creative team in development and ideation of upcoming campaigns.

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  Lucky generals

  Jan 2017 - Jan 2017

  Creative intern

  • Contributed to ideation and development of existing campaigns for retainer accounts.• Shadowed creative team from conceptualisation to production of TVC campaign.

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  Wild advertising & marketing pte ltd

  Dec 2017 - Aug 2021

  • Art-directed and strategised both social and integrated campaigns, inclusive of big ideas, communication frameworks, visual identities, key-visuals, storyboarding and adaptations, of which, spanned across both digital and offline solutions. Clients include Central Provident Fund Board, Land Transport Authority, Public Transport Council, JTC Corporation, Eu Yan Sang, People's Association Youth Movement, Bosch, Singapore Management University, Subway.• Supervised and managed multiple teams across different accounts, mentoring and monitoring performance for junior art directors, copywriters, and graphic design interns.• Led overall ideation, coordination and development of creative work and assets across multiple social media retainer accounts, spanning various mediums and platforms.• Worked alongside the creative director, creative teams, and planning teams, to formulate creative strategies and identities that secured multiple retainer accounts, new businesses, and award-winning campaigns. Show less

  • Art Director

    Jan 2019 - Aug 2021

  • Junior Art Director

    Dec 2017 - Jan 2019
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  Various agencies & brands

  Sept 2021 - now

  Freelance creative

  • Supported multi-national corporations and agencies in campaigns and pitches, as well as assisting in day-to-day work. Clients include Samsung, Singapore Cancer Society, Tiger Balm, F&N.• Assisted in-house marketing teams in conceptualising and executing both organic and paid advertising across different platforms and formats. Clients include SingSaver.• Executed and facilitated with adhoc projects; Art direction for social media content, storyboarding and animation for digital videos. Clients include twoplus Fertility. Show less