Experience

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  Spectrum y&r

  Jan 2001 - Dec 2004

  Junior client services executive

  Client’s were handled AIG (New Hampshire Insurance Company), The City APIIT Pakistan, The City School, Caltex Oil Pakistan, Jaffer Brothers (Pvt.) Ltd. - Chemical Division, Jaffer Business Systems, National Insecticide Company Limited

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  5th element pvt. ltd

  Jan 2005 - May 2006

  Client services manager

  Clients were handled Almas Jewels, CSM Pakistan (Social Marketing), Hotel Margala Islamabad, Mobile Zone, Nivea, Samsung (X-700 Mobile Phone)

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  Habib motorcycles pvt. limite

  Jun 2006 - Jan 2008

  Assistant manager advertising & media

   Marketing & advertising strategy development Competitive brands research Manage promotional events at all major cities Develop sales outlets countrywide ATL & BTL campaigns Regular promotional item’s production with the vendors Promotional items distribution nationwide Coordination with advertising agency

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  Ary digital network

  Feb 2008 - Sept 2010

  Manager marketing

   Reporting to the A.V.P. Marketing, responsible for the Marketing of channels namely ARY News, ARY Musik, ARY Zauq, Nick, HBO & HUM FM-106.2 Identifying and briefing quality vendors for all channels required material, giveaways etc Liaison with the creative and PR agencies for the development of campaigns. Working in close coordination with the production as product development and creating new revenue generating avenues is also one of the core responsibilities. Develop and maintain barter agreements, make inventory and distribute them. Manage all promotion events for individual channel Show less

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  Mcube private limited (radioactivefm96)

  Oct 2010 - Sept 2012

  Manager marketing

   Reporting to Director Sales & Marketing and responsible to handle Marketing activities for radio channel, Radioactive96 FM Managing social marketing activities  Developing marketing plans and execution Developing presentations and sales proposals for Clients/Agencies  Developing comparative sales analysis and presentations  Working in close coordination with the production for creating new ideas Cracking barter deals for brand promotions, making inventory and distribution Managing all on ground activities for the channel Keeping track on yearly event calendar Show less

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  Sadm pharmaceuticals limited

  Nov 2012 - Aug 2013

  Manager marketing

   Reporting to Chief Executive Officer to handle Marketing activities for various medicines products Competitive market analysis for the product SADAMOL Developing marketing plans  Involved in sales strategy and plans Develop marketing presentations for other companies of the group CMED Diagnostic Centre, Medical Consultant Africa Ltd  Coordination with the printing houses, outdoor advertisers, newspapers and radio channels Also involved in finance department

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  Ary digital network

  Sept 2013 - now

  Assistant vice president marketing

  Core Job: Brand Building and Executions, Media Planning and Research Development. Core Projects:1. Pakistan Super League Franchise - Karachi Kings (360 Marketing)2. Broadcast Television Network (ARY News and ARY Zindagi)3. Major Events such as: Pakistan Super League all seasons, Shukriya Pakistan, ARY Film Fest, ARY Feast, ARY Film Awards, Karachi Kings Talent Hunt Program all over Pakistan, Sindh Kay Shehzaday (Cricket Event) and many more. Pakistan Super League – Karachi Kings: Media Planning, budgeting and Direct/in-direct communicational strategies for the Karachi Kings team, Branding and Corporate Partnerships, Brand Integrations and Associations for the campaign, Digital and Social Media PromotionsLaunch Execution BTL and External Communication, Social media Management, LIVE Show Integrations and content creation for the team and conceptual writing for on Screen Promotions and on-ground branding for the last 5 seasons of PSL.Analyzing and segmenting the right audience through professional tools, making a thorough briefs and presenting it to the management, Initiating the art works from its making till execution of PSL - Karachi Kings, TVC’s and DVC’s, Photography of the players, designing includes brochures, catalogs, flyers, Print ads, Hoardings, Merchandising, activations, screenings, mall brandings, restaurant branding, outdoor branding includes bridges, streamers, bus stops, vehicle branding, vendors management for complete ATL and BTL marketing. Ensuring consistency, high quality, cost effective work, and reflecting Karachi Kings and ARY Digital Network branding specifications, collaborating with the network and other divisions of it, ARY Sahulat Bazaar, (Online Grocery Store) ARY Laguna (Real Estate), ARY Jewelers and managing agencies and traditional clients, vendors for it. Show less

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  Bmw pakistan - dewan motors

  Aug 2024 - now

  Deputy general manager marketing