Experience

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  Clm bbdo

  Jun 2008 - Aug 2008

  Assistant account executive and coordinator

  Account: Diadermine (Henkel Group)International coordination on the BBDO Network: Providing countries with materials to adapt international campaigns locally Follow-up of creative development Elaboration of competitive reviews and benchmarks

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  Publicis

  Sept 2009 - Mar 2010

  Account executive assistant for renault and dacia international

  Strategic tasks: Partaking in the execution of strategic and creative briefs. Assisting the strategic planner: Analysis of foreign markets for model launch through 360° media campaigns abroad. Elaboration of competitive reviews and benchmarks. Operational tasks: Development and adaptation of international campaigns from brief to client presentation in collaboration with Renault. Production and juridical follow-up.

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  Mtv networks

  Mar 2010 - Jul 2010

  Project manager special operations

  Elaboration of sponsoring and partnership offers with MTV Network channels (MTVs, Nickelodeon, Game One) in MTV AdSales Department.Supervising 360° campaigns (Online, Mobile,TV productions, Events). Assessing the impact of the campaign (final reports).Examples of operations: Reebok/ Electro Music festival " Les Nuits Sonores" (2000 participants to the online game) , Spongebob exhibitions, Editions Delcourt/ TV shows on Nickelodeon...

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  Coca-cola enterprises

  Jun 2011 - Dec 2011

  Operational marketing assistant

  Developing and implementing marketing plans for several national clients through :- Designing and achieving promotional operations in collaboration with agencies, printers, the logistic department, national clients’ managers (takeaway and leisure chains). My clients: SUBWAY, Paul, La Mie Câline, Flo Group, Club Med, UCPA centers, Marineland, Futuroscope, Touristra.- Developing supports (Point of sales advertising, sales pitches, legal aspects, searching out bundles, …) and the logistic follow-up. - Organising and following up the share of information between commercial areas and account managers - Analysing and assessing the impact of these operations Show less

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  Gameloft

  Jan 2012 - Apr 2014

  International product manager

  Management of a portfolio of international AAA games for smartphones and tablets (iOS, Android and Java).Product management• Brand development: Benchmark and market analysis, brand strategy and positioning.• Elaboration of the strategic marketing plans and follow-up in collaboration with international teams (production, legal, video, community management, customer care, web and licenses contacts). • Coordination of more than 30 local marketing and PR teams to optimize the deployment of marketing strategies.• Partnerships recommendations between Gameloft and external brands.• Delivery of sales pitch for each game.Product evolution management• Pre and post launch game content recommendations based on monetization, engagement and viralization objectives.• Supervisory control of marketing and promotional assets (title, logo, pack, icon, product descriptions, screenshots, trailers, banners, websites from the creative brief to the online version).• Implementation of 2.0 actions for the major social media: Facebook, Twitter, YouTube.• Post-mortem (sales, PR, marketing and business reports).Licensing• Coordination of the approval of game content.• Recommendation, presentation and implementation of partnerships, cross-promotion and marketing programs with:- IPs: Hasbro, Disney-Pixar, Playmobil and Warner Bros- Brands: Essilor and Toys’R’Us.Games:• iOs/ Android: Let’s Golf! 3, Monster Life, Batman: The Dark Knight Rises, My Little Pony, Littlest Pet Shop, Total Conquest, Order & Chaos Duels, Tank Battles, Green Farm 3, Dragon Mania and other unannounced games.• Java: Monster University, Brain Challenge 4. Show less

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  Dream weddings, ltd

  Apr 2014 - Jan 2015

  Product manager

  Digital start-up founded in 2012. Product Global Planning, Management and Data Analytics. Facebook, iOS and Android games and apps.

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  Google

  Jan 2015 - now

  Audience Search & Display Specialist for Automotive, Finance, Travel, Telecommunication, Real Estate, Energy and Dating verticals.

  • Industry Manager

    May 2019 - now

  • Audience & Automation Specialist

    Jan 2017 - May 2019

  • Account Strategist

    Jan 2015 - Jan 2017