Tim Wilson

Experience

• 

  Freelance Composer

  Jan 2011 - Aug 2015

  Composer

  Acquiring and managing new clients and responding to their briefs with flexibility, understanding and a creative flair was a core part of the role.During this time I developed an exciting and varied portfolio of work from full symphony orchestra compositions broadcast on primetime BBC Radio 3, to drama on National TV, and music to accompany Contemporary Dance.

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  Earthfall

  Feb 2012 - Aug 2015

  Tutor, Composer

  Leading groups of students (university bachelors and secondary school level) in the collaborative creation of music to accompany live dance.

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  Freelance Tutor

  May 2012 - Aug 2015

  Piano, Composition and Music Theory Tutor

  3 years experience of acquiring new clients and managing relationships. Ensuring that the needs and expectations of the clients were fully understood before building a custom tuition plan to help them achieve thier goals.Providing quality tuition that is specifically tailored to the needs of each pupil. 100% pass rate on all pupils practical examinations for over 3 years in a row, with many achieving merit or distinction.

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  The Forge

  Sept 2015 - Oct 2016

  Marketing Executive

  • Planning, budgeting and implementing the venues marketing strategy, from leadgeneration through to sales funnel optimisation.• Ensuring that our marketing strategy is effectively integrated with our sales and businessprocesses to maximise conversions and improve our return on investment.• Crafting the majority of our website content and sales emails to increase our leadacquisition and improve conversion rates.I have experience with Google Adwords, Facebook PPC, SEO, targeted sales emails and Adobe Photoshop. Show less

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  Freelance

  Sept 2015 - Sept 2016

  Web Designer

  Design and build websites for numerous brands, including the development of UX, SEO, branding and content.Manage client relationships, develop websites based on the needs and expectations.

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  CBN Europe

  Sept 2017 - May 2023

  Responsible for all Marketing, Fundraising and Media Production for our European operations. Lead and develop a team of 8 (including 2 managers), driving marketing strategy, and setting the team up to win. Defining KPls and supporting staff to achieve their goals.Job Description:Lead marketing campaigns that deliver impressive results, achieving targets, and driving customer engagement.Develop direct marketing appeals, raising hundreds of thousands of pounds from responses and through increased retention. Providing supporters with exciting opportunities to give.Create smart automations that deliver personalised content across multiple channels, including email, physical mail, PPC, and phone. Giving Donors true 1-2-1 experiences.Redesigned the marketing tech stack, putting donors at the heart of our strategy, integrating data sources to create streamlined campaigns and 1-to-1 multi-channel donor journey.Manage digital advertising, remarketing and conversion tracking to grow our donor base.Launch new lead generators, improve existing ones and optimise sign up process to multiply qualified leads. Analyse external trends, develop accurate internal reporting tools and conduct market research. Together, empowering growth-focused decision-making and optimising budget spend. Achievements:Project managed the most successful single fundraising campaign in CBN Europe's history, which increased our annual revenue by 15%. Transformed the Media Production department into a motivated and upskilled team, whilst securing more funding from Head Office, enabling the installation of a new TV studio. All this was in just 12 months. Achieved 92% donor satisfaction on direct mail­ings. At the same time improved measurability, data accuracy, and increased personalisation which significantly reduced donor complaints. Designed powerful email automations with some open rates well over 60% delivering donor-ori­ented messages that increase conversions. Show less Develop and implement CBN Europe’s marketing strategy, taking ownership of all marketing channels to maximise ROI.Craft content for multiple marketing channels, including email, TV and direct mail.Design smart automations and customer journeys that increase loyalty and improve the bottom line.Manage Wordpress CMS, taking ownership of all website content strategy, SEO and development.Increase engagement across social media channels including Facebook, Twitter, Instagram and YouTube.Uncover powerful insights from in-depth campaign reporting, highlighting key areas for future growth.Foster effective relationships with key PPC and advertising partners, whilst personally running Facebook Ads that provide ROIs as high a 16:1.Optimise campaign budgets to maximise the ROI across all marketing channels.Cultivate the marketing database and design GDPR compliant processes, that treat customer data with integrity and transparency.Achieved an average Donor Retention 40% above the national average. A recent survey indicated that donors were highly satisfied with all communications. Show less

  • Head of Marketing & Communications

    Jan 2022 - May 2023

  • Marketing Manager

    Sept 2017 - Apr 2022
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  IEAGHG

  May 2023 - now

  Communications Manager