
Kaye Nilson
Associate, Communications, Media & Technology Practice

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About me
Founder and Principal @ Sparx Development Group LLC | B2B Marketing Consulting
Education

Columbia Business School
-Master of Business Administration (M.B.A.)Activities and Societies: President, Speaker's Corner (public speaking club), Columbia Women in Business

Michigan State University
-Bachelor's Degree Political EconomyActivities and Societies: James Madison College, AIESEC
Experience
.webp)
Booz Allen & Hamilton (now Strategy&/PWC)
Jan 1997 - Jan 1999Associate, Communications, Media & Technology PracticeAdvised leading US and European telecommunications and defense/aerospace companies on major corporate strategy, investment and restructuring decisions within the internet backbone, wireless communications and microelectronics sectors. Managed project teams in US and Europe.

Level 3 Communications
Jan 1999 - Jan 2003Led business development and marketing strategy initiatives to develop strategic partnerships and new revenue streams for the company's largest sales channel. Member of a team that developed Level 3's investment and partnership plans for the Asia Pacific region.
Director of Business Development, Carriers
Jan 2000 - Jan 2003Senior Manager, Corporate Development
Jan 1999 - Jan 2000

Silver Peak Capital Management, LLC
Jan 2003 - Jan 2007Marketing and Investor RelationsLed marketing and investor relations for a family-owned investment fund that invested mainly in US public equities in the consumer retail and media sectors.

Sparx Development Group LLC
Jan 2007 - nowFounder and PrincipalSparx helps fast-growth B2B technology and media companies launch new products and create new revenue streams.We offer outsourced business development, sales development, and marketing services to help clients:++ Land and expand the initial customer base++ Secure initial strategic partnerships++ Hone go-to-market plans++ Clarify value propositions++ Create customer-centric messaging and content
Licenses & Certifications
- View certificate

Automate Your Workflows with Generative AI
LinkedInNov 2024 - View certificate

Social Media Marketing: Content Batching and Repurposing
LinkedInNov 2024 - View certificate

Salesforce for Marketers
LinkedInOct 2018 - View certificate

Talk Triggers: How to Create Customers with Word of Mouth
LinkedInNov 2024 - View certificate

A Content Marketer’s Guide to Using ChatGPT
LinkedInNov 2024 - View certificate

Solution Selling
LinkedInSept 2018 - View certificate

Data Visualization: Best Practices
LinkedInMay 2018 - View certificate

Mergers and Acquisitions Foundations
LinkedInSept 2018 - View certificate

Marketing Foundations: Customer Decision Journey
LinkedInApr 2017 - View certificate

Social Media Marketing: Strategy and Optimization
LinkedInNov 2024
Volunteer Experience
Executive Committee Chair (Sponsorships) and Board Member
Issued by Denver Business Series on Jan 2015
Associated with Kaye NilsonCo-Chair, Bookmarket Fundraising Event (2014-16) and Member, Annual Fund Committee (2014-2018)
Issued by The Logan School for Creative Learning on Jan 2014
Associated with Kaye NilsonBoard Chair (Programs, Technology and Nominating Committees)
Issued by Young Womens League of New Canaan on Jan 2009
Associated with Kaye NilsonCo-Chair, Moms at Work Committee
Issued by New Canaan Country School on Sept 2012
Associated with Kaye Nilson
Languages
- enEnglish
- frFrench
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