Lander Benito

Experience

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  Inguralde

  Dec 2011 - Jul 2012

  Business Consultant

  Analyzing more than 200 companies from different sectors of the local market and recommending government measures, aids and subsidies to improve their productivity and economy.

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  Innobk

  Dec 2011 - Jul 2012

  Social Media Manager

  Building up and implementing SEO and SEM strategies, optimizating as much as possible the clients resources. Google Analytics. Creating the digital marketing plan for Innobk Realización del plan de marketing digital de Innobk. Management of the companies website and all its social networks (Facebook, Twitter, Linkedin, YouTube, Wordpress) .

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  ICEX

  Jan 2013 - Nov 2013

  Specialist in foreign trade

  Foreign trade consultant for Spanish companies in the Mexican market, bringing together more than 25 companies with more than 300 Mexican companies from different sectors, resulting in trade agreements.

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  Crossmedia Digital Evolved

  Dec 2013 - Dec 2014

  Digital Account Manager

  Leader of a multidisciplinary team of 15 people with the objective of developing projects for eBay and PayPal in Mexico and Latin America, improving their conversion results.Daily management of CRM, Email Marketing, Display, Social Ads, UX/UI.

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  British Council

  Jan 2015 - Feb 2017

  Corporate Marketing Coordinator

  Development of marketing strategies through implementation with different tools. SEM/SEO, Google Ads, Social Ads, Display, CRM Management, eMail Marketing (Adobe Campaign, Mailchimp). Improvement of the usability of the website in order to increase conversion leads. Work with marketing agencies to achieve the objectives. Achieving a 15% increase in lead conversion.

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  Magefesa Mexico

  Mar 2017 - Sept 2019

  Country Manager Mexico

  Business Intelligence and Big Data application:- Annual sales and strategic plan- Monthly income/expense analysis: Efficiency of business expenses based on big data.- Daily international purchasing based on costs.- Pricing products based on warehousing cost.- Developing marketing campaigns based on customer information and product performance. TV, radio, social media, display, digital marketing ads and some other promotions (CRM, email marketing)Company manager as legal representative:- Daily management of 5 departments with a total of 30 people in charge.- Business development with clients, negotiation of sales prices and conditions of distributioncontracts.- ERP daily management. Show less

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  Runnea

  Jan 2020 - now

  International Business Development

  Strategic business development and new business focused on digital marketing and main sportive brands around the world.- Increasing new leads - Display networks - Maintenance of the key accounts- Partnerships - Digital Call to Actions- Digital Marketing Actions