Chetan Chandrappa

Experience

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  SK Associates

  May 2016 - Sept 2017

  Account Executive

   Job profile includes assisting in the preparation and finalization of financialstatements and filing taxes. Conducted financial audits for various clients, ensuring compliance withaccounting standards, regulations, and auditing principles. Analyzed financial statements and accounting records to identify inconsistencies,errors, or potentially fraudulent activities, providing recommendations for correctiveactions. Documented daily activities in Salesforce and performed other administrativetasks to drive sales revenue. Worked autonomously to meet and exceed assigned revenue targets and goals Show less

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  SK Associates

  Aug 2019 - Feb 2020

  Finance and Compliance Senior Executive

   Oversaw the financial operations of the company, ensuring compliance with regulatory standards and internal policies. Led finance and compliance initiatives for clients, ensuring adherence to financial regulations, accounting standards, and internal control frameworks. Conducted comprehensive financial audits, examining financial statements, records, and processes to identify potential risks, control weaknesses, and areas for improvement. Led finance and compliance initiatives for clients, ensuring adherence to financial regulations, accounting standards, and internal control frameworks. Conducted comprehensive financial audits, examining financial statements, records, and processes to identify potential risks, control weaknesses, and areas for improvement. Prepared and presented financial statements, reports, and forecasts to senior management and stakeholders, providing accurate and timely financial insights to support decision-making. Managed the budgeting and forecasting process, collaborating with department heads to develop realistic financial plans and monitor variances throughout the year. Major responsibilities include managing a portfolio of customers and networking between clients and internal teams. Developed strategic relationships with key suppliers and clients to foster profitable business initiatives. Show less

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  Brady Corporation

  Jun 2020 - Jun 2023

  E-commerce – Amazon & GEM (Government E-Marketplace)- Managed product listings, inventory, and order processing on the Amazon platform.- Optimized product titles, descriptions, and keywords to improve search visibility and increase conversion rates.- Implemented Sponsored Products campaigns to drive visibility and increase sales for key products, resulting in a 25% increase in revenue.- Utilized Amazon advertising tools, such as Sponsored Brands and Display Ads, to reach a broader audience and boost brand visibility.- Utilized Amazon Seller Central and analytics tools to track sales performance, identify trends, and make data-driven decisions.- Managed end-to-end e-commerce operations on Government e-Marketplace (GEM), overseeing product listings, inventory management, pricing, and order fulfillment.- Developed and implemented e-commerce strategies to increase sales and drive customer acquisition, resulting in a 40% increase in revenue within the first year.Channel Management- Handled more than 30+ Channel partners pan India, and increased the revenue by 21% & 24% annually in FY22 & FY23 respectively.- Established and nurtured strong relationships with key channel partners, providing ongoing support, training, and communication to ensure their success in promoting and selling company products.- Collaborated with cross-functional teams, including sales, marketing, and product development, to align channel strategies with overall business objectives and ensure consistent messaging and branding.- Developed and implemented channel incentive programs, including sales promotions, incentives, and co-marketing activities, to motivate and incentivize channel partners, resulting in a 30% increase in partner engagement and sales.- Managed channel conflicts and resolve issues promptly to maintain positive relationships and ensure smooth operations. Show less Product Marketing- Developed and executed comprehensive marketing strategies to increase brand awareness and drive customer engagement.- Conducted market research and competitor analysis to identify new opportunities and optimize marketing efforts.- Collaborated with cross-functional teams, including sales and product development, to ensure alignment and support for marketing initiatives.- Monitored and analyzed key marketing metrics, providing regular reports and recommendations for campaign optimization.- Coordinated the planning and execution of trade shows, conferences, and industry events, resulting in enhanced brand visibility and lead generation.- Assisted in the development and implementation of marketing strategies to support product launches and promotions.- Created a lead pipeline of 1.8M USD in FY23 and Collaborated with the sales team to develop targeted lead generation campaigns, resulting in a 50% increase in the number of qualified leads generated and 14.5% Conversation in the same year.Digital Marketing- Managed end-to-end marketing campaigns, including social media, email marketing, content creation, and SEO optimization, resulting in a 20% increase in website traffic and a 15% growth in lead generation.- Created engaging content for social media channels, increasing the follower base by 30% and improving overall engagement.- Increased brand awareness by 212% and monitor the promotions. - Creating posts on social media, blogs, email, and other channels.- Leads generated, and Campaign ads for - LinkedIn, Email marketing, Google, sites, and Google Ads.- Managed email marketing campaigns, utilizing segmentation strategies to deliver targeted messaging and achieve a 25% increase in email open rates. - Create newsletters and blogs on a regular basis to support and promote products and services. Show less Took additional responsibility into the digital space. • I manage the content for Brady India’s Social space through LinkedIn marketing. Increased the followers by 212% and monitor the promotions, Leads generated, and Campaign ads for LinkedIn.• With our business demands its presence in the e-commerce space, I was fortunate to be an integral part of this project. I have created product briefs and listed more than 400 products today on Amazon & 50 products listing for the Government e-marketplace i.e. (GEM portal). • I monitor the analytics and share reports. • I have also created the Brad store for Brady India on Amazon. Show less • I worked closely with the product marketing team to understand the product life cycle and product lines. This helped me create the process for sales enablement. I have done projects to handle the printer portfolio and monitored growth and shared analytics with the sales team. The printer portfolio has grown by 25% in the annual year of FY 20-21. • I have worked with engineering & NPD to create sample swatches for product promotions to Channel partners and end customers, create specific product brochures for the new launches. • Successfully conducted 20 webinars during the pandemic to keep promotions rolling during FY 20-21. • Participated in Virtual tech show and have created a lead pipeline of 35 -50K. Show less

  • Marketing Analyst

    Sept 2022 - Jun 2023

  • Management Trainee - Product and Digital Marketing

    Feb 2022 - Sept 2022

  • Graduate Engineer Trainee - Product/Digital Marketing & Ecommerce

    Jul 2021 - Feb 2022

  • Graduate Engineer Trainee - Marketing

    Jun 2020 - Jun 2021
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  KARNEX SOFTWARE SOLUTIONS PVT LTD

  Jul 2023 - Oct 2023

  Sr. Executive Marketing

  • Developed strategic marketing plans aligned with organizational goals.• Collaborated with cross-functional teams for seamless execution• Executed integrated campaigns, optimizing through data insights.• Utilized analytics for campaign tracking and reporting.• Conducted thorough market research and competitor analysis.• Managed crisis communication effectively and transparently.

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  Unique Identification Authority of India (UIDAI)

  Nov 2023 - now

  IEC Manager

  - Managing the all the IEC activines for Karnataka, Kerala, Tamil Nadu, Lakshadweep & Puducherry- Preparing the annual IEC (media) plan and getting the budget sanctioned.- Media planning & implementation.- Releasing and monitoring of the advertisements.- Keeping track of IEC funds, approvals and payments etc.,- Developing/translating English and vemacular creative and vise versu for wider reach.- Handling the online presence of Aadhaar in Kamaraka, Kerala, Tamil Nadu, Lakshadweep & Puducherry regions. Manage the all social media handle of RO Bengaluru.- Daily monitoring the news and online conversations related to Aadhaar and handling the negative conversations and crisis situations in online media and news channels.- Preparing creatives and setting up stalls in events, exhibitions, melas etc- Co-ordinating/Organizing workshops/symposiums etc.,- Co-ordination with media division of UIDAI HQ and Central Bureau of Communication Show less