Lawon Exum

Experience

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  Arista Records

  May 2003 - Jan 2005

  Promotional Assistant

  - Administrative support to the President of Marketing/Promotions.- Actively participated in promoting Arista artists.- Evaluated and approved promotional marketing materials and communications mailed to media outlets.- Interfaced with various departments to research and distribute appointed material to benefit record label. - Delivered and presented Arista artists’ promotional materials to local radio/television stations.

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  SiriusXM

  May 2003 - Jan 2005

  Program Assistant

  Created/edited “Best of” programs from archives of past shows for weekend or special re-broadcasting needs. Assist with news updates, breaking stories, or other content to be produced or edited on assigned radio stations.Crafted the daily music playlist for Real Jazz as part of overall programming development functions for the station.

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  Sony Pictures Entertainment

  Jan 2005 - Jun 2014

  Television Legal Assistant

  Implement paper Filing system to Digital contracts for new and old Projects from Wheel of Fortune, Jeopardy, and Screen Gem Shows which in turn gave a 65% no green atmosphere for our office environment.Independently retain and administer legal contract filing system for Business Affairs.Administer various projects, including Movie Premieres/Screen Actor Guilds memberships.

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  IRoster.com, Online Magazine

  Nov 2005 - Apr 2012

  Entertainment Correspondent/Writer

  - Wrote and edited multiple packages daily for Pop Culture coverages on the West and East Coast.- Introduced outside the box and inspiring ideas on previously-reported material to update and inform readers through Social Media (Facebook, Twitter, and YouTube).- Captured visual content and edited general assignment stories for multiple platforms (Fashion, Travel, and Dining). Reads newspapers, magazines and websites / watches daily online newscasts.Represents the magazine in various projects designed to promote and enhance the online image in the community.Answered all mail and phone calls from viewers.Submitted ideas for news series and online audience.Developed and maintained community contacts.Other duties and tasks as assigned by the Editor In Chief. Show less

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  ExumOut! Entertainment, Inc.

  Jan 2011 - Jun 2016

  Social Media Coordinator

  - Develop and Manage online marketing campaigns for various groups.- Achieve a strong, visible social media presence and develop concepts with viral potential.- Continuously monitor online public relations and ensure success of client programs.- Access social media marketing strategies to determine rate of return. - Identify and tap into new media channels to optimize ROI and fuel revenue growth.

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  20th Century Studios

  Mar 2016 - Dec 2016

  Digital Projects Assistant (Contract Work)

  Prepare and organize projects for review including OEM, VAR, SaaS, cloud services, software development, distribution, licensing, outsourcing and consulting agreements for Fox Entertainment Home Entertainment Legal Group.Draft digital rights management (DRM) agreements and other content protection agreements.Assign to various projects for presentation digital and software development.Responsible for providing executive administrative support to the VP of Legal Affairs,Digital Operations. This includes scheduling meetings, answering phones, creating and updating excel reports for Fox Entertainment Group's global operations. . Show less

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  Fox Entertainment

  Jan 2017 - Sept 2019

  TV Projects Assistant of Business Affairs (Contract Work)

  - Responsible for providing executive administrative digital support on assigned projects from President of Business Affairs for social media platforms.- Managed daily presence on social media platforms, and sharing best practices with staff that posts on networks, TV programs and Talent social feeds.

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  NBC News

  Aug 2017 - Aug 2017

  Multimedia Journalist

  - Participated in an intensive workshop geared toward on-air and off-air journalist from all over the world. - Journalist were handpicked through the National Association of Black Journalist to participate in the 2017 NBCUniversity:The Fourth Estate which is taught by NBCU "professors". - This year's NBCUniversity delve into the role of journalism in our emerging political and social landscape. The give and take between government/media in this unique historical time. - The workshops included script writing to digital reporting. The participating journalist received hands-on training from the best in the business. - Individual attention came from news leaders and review of work from top management from all NBC/MSNBC platforms. Show less

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  TNE Magazine

  Nov 2017 - Jan 2019

  Music/Entertainment Reporter

  - Write accurate and concise music-related news articles with a sense of urgency for the social media platforms.- Utilize investigative reporting skills and network to break news and secure exclusives with diverse artist.- Collaborate with TNE editorial and video team on original content and projects.- Create website promotions to targeted social media audience with management teams.

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  USC Annenberg Innovation Lab

  Sept 2019 - May 2021

  Civic Media Fellowship Media Maker

  - Host and create content for Annenberg Innovation Lab Podcast. - Create text and media (including video, photography and graphics) to share events and other activities of the Civic Media Fellowship and our community. - Compellingly share activities and insights on social media platforms. - Help develop the Lab’s capacity to engage students in communications.- Manage our social media channels and schedule content appropriately, coordinating with collaborators and guiding colleagues as necessary.- Promote events both within and outside USC as pertains to the fellowship, including (as appropriate) distributing via physical or social media. - Track and use analytics to improve our effectiveness, develop strategies and tactics, and report progress. Show less

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  Trojan Vision Television

  Jan 2020 - May 2021

  Campus Vision is Trojan Vision's newest webseries featuring bite-sized interview segments with people and organizations from all across USC's campus. Responsibilities include prepping questions, conducting interviews, research, pulling assets and collaborating with videographers and editorial team to shoot, produce digital piece. Marketing the station to diverse communities to tell the stories that are not heard. - Wrote and published breaking entertainment news stories with diversity issues during pandemic, which included mental health feature stories for Trojan Vision using CMS publishing and SEO best practices. - Work on a range of subjects in entertainment and mental health. Introduce and keep program flowing with interviewed guest from diverse backgrounds.- Diversity and Inclusion conversations discussed with guest from areas of social justice, mental health, and the entertainment industry.

  • Show Host

    Jan 2021 - May 2021

  • Associate Producer

    Jan 2020 - Jan 2021
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  WBNS-TV

  Feb 2022 - Mar 2023

  Associate Producer

  Write in an exciting, captivating and authentic manner. Format show rundown and input information into full screen graphics. Create compelling banners and daily experience on ENPS. Effective communicator and ability to work with various departments.

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  RespectAbility

  Mar 2023 - now

  Entertainment Director

  Direct and oversee the operations of the Entertainment Media and News team. Build relationships in the media that can help fight stigmas and advance opportunities so people with disabilities can fully participate in all aspects of community.