Dr. Holger Eggs

Experience

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  SerCon

  Jun 2001 - Mar 2003

  Business Consultant

  Design and project leadership for the SerCon service support offeringSAP consulting in automotive and manufacturingBusiness consultancyProject lead, sales and fair activities mostly in banking, manufacturing and retail

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  IBM

  Feb 2003 - Jun 2008

  Account Executive for Small and Medium sized BusinessIBM Global Sales School (certificate with distinction) Leading a team of Market Analyst ExpertsStrategy consulting for the management board and the executive management team Lead of global virtual team for German Growth ConferenceLead of annual IBM / Impulse SMB Study Leadership of market analysis projects, mostly in Channel and SMB environmentCollaboration with IT associations

  • Account Executive

    Jan 2008 - Jun 2008

  • Team Lead Market Intelligence Germany

    Feb 2003 - Dec 2007
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  SAP

  Jul 2008 - now

  The logical extension of digital transformation into Advertising is SAP XM, SAP Exchange MediaBenefit from: SAP as synonym for digital transformation in business. By optimizing processes, integrating all relevant systems, and the superior management of data, SAP is transforming industries like CPG, Automotive and Retail. SAP applies this expertise to maximize efficiency and effectiveness in advertising with SAP XM.The goal from a Finance and Administration perspective is to establish this business model innovation in the market leveraging the agility of a start up together with the power of a big corporate.Focus on:- Business Model Innovation and commercialization- Business Case- Fund raising- Financial Planning, Forecasting and reporting- P&L- Risk management- Order to cash process- Legal, contracts- Data privacy- Sales Operations Show less 1) Driving Thought Leadership in Digital Transformation (enabled by HANA and Big Data) ■ Idea generation for “customers doing things smarter” and fostering innovation across product areas, in particular re-inventing digital marketing and customer experience ■ Collaboration on those ideas with all involved parties, who drive for this Thought Leadership ■ Assuring creation of next generation of enterprise application software by breakthrough business innovations ■ Evangelizing internally and externally 2) External SoH product communication (with customers, partners, analysts, press) supported by: ■ Strategic customer engagements ■ Lighthouse, board-ready demos together with related solutions & product teams ■ Whitepapers 3) Co-innovation with customers, partners and leading researchers ■ Driving of co-innovation initiatives to create lighthouse cases for digital transformation enabled by the next generation of enterprise software ■ Support of development with value telling customer oriented demos to help shape standard product deliverables 4) Strategic Initiatives Show less - Product management incl. requirements management, solution blueprinting, and solutions rollout (e.g. for Recommender Engine, Campaign Management, e-Contracting, Couponing and Discounts)- Definition of SAP's eCommerce / appstore strategy and concepts with the SAP Store in the center - Consulting of SAP's field & solutions areas to create their online sales experience- Integration with the existing SAP channels - Identification of growth areas for SAP's online business (incl. business planning)- Design of end-to-end customer and partner experience Show less

  • Lead for Industry Cloud Software Partner Ecosystem Germany

    Dec 2021 - now

  • Regional Head of SAP Digital Commerce Strategic Customers EMEA North

    Oct 2019 - Dec 2021

  • Senior Director Business Development SAP Digital

    Apr 2018 - Oct 2019

  • Head of Finance and Administration SAP XM

    Jan 2015 - Mar 2018

  • Director, Suite on HANA Product Management (Outbound)

    Dec 2013 - Dec 2014

  • Director, SAP Store & Commercial Infrastructure

    Apr 2011 - Nov 2013

  • Director, Cloud Service Solution Management

    Jul 2008 - Mar 2011